About
"I seek to understand to advocate for and empower people to liberation. My purpose is to…
Articles by Danisha
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How to Adapt Your Social Strategy to Unpredictable Times
How to Adapt Your Social Strategy to Unpredictable Times
By Danisha Lomax
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Tips to launch your 2019 Social Media Strategy
Tips to launch your 2019 Social Media Strategy
By Danisha Lomax
Contributions
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What do you do if you want to maximize advertising opportunities through strategic thinking?
To get to the audience unlock be purposefully curious. Cultural anthropology (culture creators) in marketing is an untapped skill. What are people saying and doing on social? How are they searching for your brand/product? What are the behaviors and motivators that make your brand/product the solution?
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How can you ensure your digital strategy is inclusive of people with disabilities?
Currently, ~20% of the US population identifies as a person with a disability, and most people will experience living with a disability at some point in their lives. That means we need to center the perspectives and experiences of the disabled community early and often to ensure opportunities and solutions are what the community desires. We must also hire them across roles, including leadership, to inform the work. Lastly, be curious when an assignment does not explicitly include the disabled community; we create space for all their intersections.
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What steps can you take to ensure your digital campaigns are inclusive?
Inclusive marketing requires an understanding of identity, lived experiences, and intersectionality. Through planning, brands can center cultural nuance and equitable investment while measuring the impact and outcome between the brand and community. In addition to audience context and investment, brands would benefit from considering the data and the teams behind the technology used to create content and deploy media to mitigate bias. Inclusive marketing is a cross-capability business imperative that drives all brand pillars and, most importantly, community impact.
Activity
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Looking to fill an open Director position on my team to lead campaign activations for Walmart. Please reach out if you or anyone you know wants to…
Looking to fill an open Director position on my team to lead campaign activations for Walmart. Please reach out if you or anyone you know wants to…
Liked by Danisha Lomax
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Ameera Masud, Associate Director, Social Strategy of Digitas North America shares her thoughts on the comment section's place in reshaping the way…
Ameera Masud, Associate Director, Social Strategy of Digitas North America shares her thoughts on the comment section's place in reshaping the way…
Liked by Danisha Lomax
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Alright, alright, alright... time for a rebrand! 🎉 After almost two decades in advertising sales, working for some of the largest and most…
Alright, alright, alright... time for a rebrand! 🎉 After almost two decades in advertising sales, working for some of the largest and most…
Liked by Danisha Lomax
Experience
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Education
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Volunteer Experience
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President
Sol Sisters, Inc.
- Present 7 months
Social Services
As Board President, I collaborate with the Executive Director/Co-Founder to ensure board practices are scaled, the organization's mission is met, and its programs are carried out to support that mission.
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ADCOLOR Champions Program
ADCOLOR Conference and Awards
- 7 months
Supported ADCOLOR my mentee with professional development best practices.
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Advisory Board Member
Living Corporate
- 1 year 4 months
Civil Rights and Social Action
Living Corporate is a media network that centers and amplifies Black and Brown voices at work and is a resource for marginalized employees and aspirational allies.
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Client Advisory Board Member
Nextdoor
- Present 1 year 9 months
Provide perspective and guidance to ensure products and solutions are built from an inclusive and impactful point of view, empowering Nextdoor users and communities.
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Communications Board Co-Chair
San Francisco Women's Political Committee
- 1 year
Politics
SFWPC is the largest women’s organization in San Francisco (600+ members), and a nonpartisan group engaging women in all dimensions of the political process, amplifying women’s issues, and elevating women into leadership positions including elected office, boards, commissions, and management. Planned and directed club activities related to political action and represented SFWPC to strengthen relationships with local elected officials
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Marketing Panel
Civicorps
- 1 year 6 months
Education
Participated in career training, including mock interviews, resume pathing and packaging to help students get prepared to enter the career force.
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Marketing Consultant
WillPowered Woman
- 1 year 1 month
Human Rights
Develop Twitter content strategy and manage the execution. Creating tweet copy, curating relevant data and articles, publishing tweets, community engagement, and analyzing performance.
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Honors & Awards
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TribecaX Feature Film: The Beauty of Blackness
Tribeca Film Festival
Best Feature: The Beauty of Blackness. Brand: Sephora. Agency: Epic Digital, VOX Creative, Digitas, Ventureland. Directors: Kianna Moore and Tiffany Johnson. In 1973, Eunice Johnson, the founder of Ebony and Jet, noticed a problem: Black women had to mix their own foundation in order to find a color that matched their skin. To tackle the problem, Johnson launched Fashion Fair, the first national cosmetics company that focused entirely on Black women. The brand triggered a renaissance in style…
Best Feature: The Beauty of Blackness. Brand: Sephora. Agency: Epic Digital, VOX Creative, Digitas, Ventureland. Directors: Kianna Moore and Tiffany Johnson. In 1973, Eunice Johnson, the founder of Ebony and Jet, noticed a problem: Black women had to mix their own foundation in order to find a color that matched their skin. To tackle the problem, Johnson launched Fashion Fair, the first national cosmetics company that focused entirely on Black women. The brand triggered a renaissance in style among Black women and the global cosmetics industry took notice. Now, Fashion Fair is staging its comeback as a Black-owned business in a new era defined by massive cultural shifts and increased competition. The Beauty of Blackness follows current Fashion Fair CEO Desiree Rogers and President Cheryl Mayberry McKissack as they face the massive undertaking that goes into reviving an iconic beauty brand amidst a new cultural context and gives a front-row look to how the industry has changed, and how much progress we still have to make.
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Bronze Clio: The Beauty of Blackness
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BRONZE for Sephora “Beauty of Blackness” in Film Over 5 minutes for Products!
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ADC Awards for Motion Film
ADC Awards
ADC Awards for Motion/Film -- Documentary and Craft in Motion/Film-Direction
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2021 Media Planner of the Year
CampaignUS
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sfBIG DEI Best Practices - Digitas San Francisco
sfBIG
San Francisco team won the SF Big DEI Best Practices Award
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Market Like a Mother
Chief Marketer
Chief Marketer has unveiled the women selected for its first-ever Market Like a Mother initiative. It is the industry’s only editorial listing of outstanding female marketers who are leading their teams—and their families.
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Cynopsis Top Women in Media Social Media Groundbreakers Award
Cynopsis
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Female Frontier Awards: Championing Change
Campaign US
Received the Championing Change award, given to leaders pushing the boundaries of culture and making dynamic and brave changes within their workplace or industry.
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Heart of the Company
Digitas San Francisco
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32 under 32
SF Egotist and AD2SF
http://www.thesfegotist.com/editorial/2014/march/18/32-under-32-danisha-wright
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SFBig Best Social Media Campaign of the Year
SF Big
Recipient of the San Francisco Innovation Group's award for the Best Social Media Campaign of the year
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2018 Agency Person of the Year (finalist)
SF Big
Organizations
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VivaWomen of Color (Publicis Groupe BRG)
San Francisco Lead
- PresentVivaWomen of Color is a national Publicis Groupe BRG that focuses on providing cross-agency upward mobility opportunities for women of color while developing annual culturally based programs, celebrating the impact and progress of women of color across the diaspora. I am the lead responsible for the cultivation, advocacy, collaboration and advancement of women of color across Publicis Groupe agencies within the San Francisco region.
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ColorComm
San Francisco Sponsorship Director
-ColorComm brings women of color who work and lead in the advertising, communications and marketing space together to network, learn, and grow from each other. I am responsible for developing partner and sponsorship opportunities with companies who align with our values and take a stance in their diversity, equity, and inclusion work across the Bay Area.
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ClimbHire
Resident Coach & Consultant
-Coach Climbhire students on how to authentically tell their personal stories, how to build relationships, and enhance their social currency to create the careers of their dreams.
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Kindred
member
More activity by Danisha
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Hola Livi! Hoy presentamos a nuestra AI DJ en Español, una nueva manera de conectar y descubrir música en Spotify de manera personalizada. Desde el…
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Social listening minds unite! I am so excited to be speaking at the #ObserveSummit this October. Thank you to you Dr Jillian Ney and the The Social…
Social listening minds unite! I am so excited to be speaking at the #ObserveSummit this October. Thank you to you Dr Jillian Ney and the The Social…
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Taco Bell is opening a... retirement community? Well, it's not *exactly* what you'd think. The Cantinas is a new Taco Bell initiative for their…
Taco Bell is opening a... retirement community? Well, it's not *exactly* what you'd think. The Cantinas is a new Taco Bell initiative for their…
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