Dani Mariano
Los Angeles, California, United States
2K followers
500+ connections
About
As a digital marketing executive with 25 years of experience delivering business results,…
Articles by Dani
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For My Daughters
For My Daughters
It’s International Women’s Day (even though we should celebrate women’s achievements every day), and as you begin your…
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Don’t let the stats fool you. Women are ready for leadership roles in emerging technology.
Don’t let the stats fool you. Women are ready for leadership roles in emerging technology.
During March’s Women’s History Month, many of us take time to reflect, honor, and learn from women across diverse…
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Activity
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🏎️ Gearing up for the Marketing Innovation #BISummit in Austin! Excited to hit the track with fellow marketers like Joseph L. Dressler and talk…
🏎️ Gearing up for the Marketing Innovation #BISummit in Austin! Excited to hit the track with fellow marketers like Joseph L. Dressler and talk…
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Only 72 days until Christmas! Holiday campaigns are in full swing here at Razorfish, and we are focused on hyper-regional targeting to make it a…
Only 72 days until Christmas! Holiday campaigns are in full swing here at Razorfish, and we are focused on hyper-regional targeting to make it a…
Shared by Dani Mariano
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Enterprise Ethereum Alliance Industry Day is going to be a meeting of the most brilliant minds in blockchain - this is one not to miss. Sign up…
Enterprise Ethereum Alliance Industry Day is going to be a meeting of the most brilliant minds in blockchain - this is one not to miss. Sign up…
Shared by Dani Mariano
Experience
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Education
Honors & Awards
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Nestle Marekting Summit Award
Nestle USA
Recognized with brand team for leadership of CRM/Online marketing program targeting graduating college seniors.
Organizations
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Enterprise Ethereum Alliance
Board Member
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The Enterprise Ethereum Alliance is a member-driven standards organization whose charter is to develop open, blockchain specifications that drive harmonization and interoperability for businesses and consumers worldwide. Our global community of members is made up of leaders, adopters, innovators, developers, and businesses who collaborate to create an open, decentralized web for the benefit of everyone. Key to success is providing enterprise specifications and cloud scale know-how to this emerging category to drive innovation and adoption in business, corporations, and government world wide. A major pillar of success is helping enterprise cross the chasm.
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🚀 Why attend the Enterprise Ethereum Alliance Industry Day in Bangkok? Top blockchain minds, cutting-edge talks, crypto perks, and epic networking!…
🚀 Why attend the Enterprise Ethereum Alliance Industry Day in Bangkok? Top blockchain minds, cutting-edge talks, crypto perks, and epic networking!…
Liked by Dani Mariano
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Photo barrage warning! So what's this Tattva Inc retreat I just went on in Costa Rica? Nothing short of life-changing, that's what. Seven days away…
Photo barrage warning! So what's this Tattva Inc retreat I just went on in Costa Rica? Nothing short of life-changing, that's what. Seven days away…
Liked by Dani Mariano
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Over the last 4 years, I've witnessed a lot of progress on the topic of mental health in the workplace. I admit that this openness has helped me…
Over the last 4 years, I've witnessed a lot of progress on the topic of mental health in the workplace. I admit that this openness has helped me…
Liked by Dani Mariano
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As someone licensed in the field of mental health and trained in modalities related to well-being, I'm grateful that I get to carry these skills sets…
As someone licensed in the field of mental health and trained in modalities related to well-being, I'm grateful that I get to carry these skills sets…
Liked by Dani Mariano
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Great evening discussing #ContentCredentials implementations across the Nordic media ecosystem. Very exciting to see the adoption of the Coalition…
Great evening discussing #ContentCredentials implementations across the Nordic media ecosystem. Very exciting to see the adoption of the Coalition…
Liked by Dani Mariano
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If you caught Anthony Yell and Chris Duffey on the SXSW stage back in March, you know how profound the possibilities are for emerging technology in…
If you caught Anthony Yell and Chris Duffey on the SXSW stage back in March, you know how profound the possibilities are for emerging technology in…
Liked by Dani Mariano
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Aaron Goldman
Great report by Nikhil Lai on #GenAI for #OmnichannelAdvertising. In addition to the sage advice from John Mruz, I thought this bit from Nikhil was super on point re: #CreativeAdTech: "Let these solutions handle tedious, predictable tasks like creative versioning and audience segmentation, but retain ownership of customer-facing decisions like creative direction and media strategy."
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MartechView
Kroger is set to launch an updated measurement model using first-party data to help brands understand their full-funnel impact and offer more relevant experiences for audiences. Influenced by IAB’s Retail Media Measurement Guidelines, this hybrid approach provides deeper insights into media budget performance and standardizes metrics for accountability and transparency. A major step forward in retail media measurement! #RetailMedia #CustomerData #Kroger #FullFunnelMarketing #IABStandards
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Daniella Harkins
How is AI transforming data collaboration use cases? Machine Learning and Generative AI are game-changing enablers of data collaboration via clean rooms. What’s most exciting though: Generative AI is set to transform the collaborative efforts of non-technical users. Read the full LiveRamp report for all of our findings!
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Kelli Hammersmith
Here's to the power of #WinningTogether and everything our Advantage Solutions teammates do to give the retail marketplace its momentum. Honored to be ranked the 16th-largest agency company worldwide and No. 7 in North America by Ad Age, reflecting our #omnicommerce leadership at the intersection of consumer brands and retailers. #TopAgency #MarketingExcellence #Innovation #Retail #CPG
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Nik Hengel
Interesting to see where this goes. As an avid 2k-er, I have always enjoyed the realism that the arena's themselves bring to the game. If the in-game advertising sticks to mimicking real life (in-arena signage, sponsored highlights, etc) we should be good. If it starts to impede on the user experience (like 15 second unskippable video pre-roll ads), users will quickly revolt. #InGameAdvertising #AdvertisingIndustry #FutureOfAdvertising
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