Daniel Waas

Lead Qualification from inbound listing sources is a massive time sink and struggle for already busy leasing teams. That is why we created QuickCasa. QuickCasa doesn’t just sift through data, it engages in meaningful conversations. Here’s an example of QuickCasa's notes from an interaction: ‘[PROSPECT] mentioned their move-in timeline (as soon as possible), budget (can afford the apartment), preferences (closet space, natural light), availability for a walkthrough, and name (PROSPECT'S NAME). The only missing piece is contact information, which is essential for follow-up. I will ask them for this so we can move forward with booking a walkthrough.’ This level of detail and understanding ensures that property managers receive highly qualified leads. Our goal is to create never-before-seen operational efficiency in residential property management. #AI #PropTech #RealEstate #CustomerExperience #Innovation"

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If you want to drive impact and influence with your buyers, you want to surround them with the voices they already trust. That’s the simple explanation for the power of nearbound marketing. Including your partners in your GTM motion is a huge unlock for all parties involved. The power of ecosystem at work. At Vena Solutions, we’re focused on growth through this model and the future is bright. Orchestration for greater impact and scale through a combination of partner specialization and account based engagement, will leave you better prepared to withstand whatever comes in the future. Companies and GTM leaders leveraging these ecosystems at scale are driving: 1️⃣ More revenue 2️⃣ More customer delight 3️⃣ Happier sellers 4️⃣ More productive partners 5️⃣ Stronger bonds, both internally and in the market If it sounds too good to be true, that’s because it basically is 😉 If you’re interested in getting into the details, the team at Reveal just released an awesome resource. It’s a blueprint that can help you overlay your account-based segmentation and partner marketing strategy across all GTM teams AND the entire customer journey. Talk about a game changer… You can get a copy (for free!) at the link in the comments. #Nearbound #NearboundMarketing #Partnerships Isaac Morehouse Jessica Fewless Shawnie Hamer

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It's time for 2025 budget planning, and the alignment meeting Finance & Engineering is more important than ever. Yeah, yah. I know I'm a marketing leader, but I do think the Engineering/Finance relationship affects the entire organization when planning for the next year. This is especially true with GenAI transforming our workflows. It's crazy out there! You must back every R&D investment with solid data rather than just intuition. Lucky for us, we have Joanne Cheng as our CFO. In her latest post, she shares how Finance and Engineering can work together for more effective R&D budgeting. Read the full post to start planning with clarity and confidence: https://lnkd.in/g5dJxtx8

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Your competitor's customers already understand your product value and have the budget, but winning them over requires a coordinated approach from Sales, Marketing, Product and Pricing. Here's a new playbook from Mainsail Partners on when and how to take away customers one strategic conversion at a time.

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The great thing about my work is that I have the freedom to follow my curiosity. My latest research is a great example of that. It started out by looking at the latest reported traffic figures of the major U.S. real estate portals. With CoStar Group investing so heavily in Homes.com, I'm curious what impact it's having. The numbers are up...and up a lot. After that I got curious about how much it was costing. Looking through the public filings through SEC.gov I can find CoStar's total advertising spend. Plotting that over time showed me the level of investment. Oh, and then I remembered an article I wrote a few months ago about portal traffic being a non-zero-sum game. So I re-ran the numbers for Q2 and it was EXACTLY the same. Fascinating! So all of Homes' traffic is coming on top of the other portals. Cool. And then for some reason I plotted out CoStar's advertising expense and Homes.com's traffic on the same graph. Visualizing data helps me understand. And, perhaps unsurprising to anyone, both metrics tracked exactly. But that led me to the real insight of the research: CoStar needs to KEEP spending ad dollars to maintain its current traffic level. It's like launching a rocket into space; you need to keep burning fuel for a long time until you reach escape velocity. CoStar is still in the heavy burn phase. Where I ended was nowhere near where I started, but it was quite the intellectual journey. A lot more goes into my work and research than what comes out at the end. Enjoy!

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Adaptability, strategic focus, owned media and content to drive growth, and collaborative brand building - these have been the primary messages this morning at Goldenhour in NYC. It's been truly incredible so far, with so many influential SaaS leaders under one roof. Here are my key takeaways from some of this morning's sessions so far: - Colin Fleming Salesforce shared that people's attention span is just 6 minutes in most content. He advocated for failing fast and trying new things, suggesting a break from the playbook to drive revenue. - Sarah McConnell, Qualified noted that you have to integrate owned media into your gtm teams and process. The first task has to be to educate your internal team so they can tell the stories. - Katie Berg, Klue covered everything they’ve tried, failed, and learned in building The Compete Network and how you can drive revenue from owned media. She highlighted the need to own and create the best resources to own the category. - Andrew Davies, Paddle highlighted the importance of caring more about growing the company than adhering strictly to budget constraints. - Alex Poulos Crossbeam stressed the need to prioritize and focus on those priorities, examining how this impacts the funnel and key performance indicators (KPIs). - Jack Foster WorkRamp suggested involving the entire leadership team in brand building, emphasizing the importance of ABM and using LinkedIn Reach reports to track targets as they progress through the funnel and ensure timely delivery of initiatives. - Ferdinand Roberts Asset Class stressed marketers need to test and learn quickly, get feedback and scale what’s working. - Godard Abel, G2 drove home to make sure your marketing focus is on metrics. Brand building is needed but you always need to drive revenue. Excited for more enriching sessions this afternoon. Especially Obaid Durrani HockeyStack and Todd Clouser AudiencePlus sharing their content framework and walk us through their process for launching a “show” strategy for your content marketing. #GoldenHour #marketing #learning

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