About
I serve businesses that serve families – Family streaming services, family films…
Articles by Daniel Brian
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HEALTHCARE MARKETING POWERED BY EMOTIONAL INTELLIGENCE
HEALTHCARE MARKETING POWERED BY EMOTIONAL INTELLIGENCE
Traditionally, patients were referred to specialty care by physicians or their insurers. There was no need to employ…
2 Comments -
Ride the 80/20 Innovation Cycle
Ride the 80/20 Innovation Cycle
Have you built innovation into your brand model? It starts with building in a little fun. Consider how one of history’s…
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Think Small
Think Small
After the tectonic changes have already taken place in Customer Relationship Marketing, we need to assess the best way…
Contributions
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Your team members have varying risk tolerance levels. How can you navigate conflicts that arise from this?
Diversity of risk tolerance is critical to innovation and, therefore, growth. Imagination is unlimited for high risk talent, but execution is flawless for low risk talent. Great companies need both, or nothing new or good ever happens.
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Your creative team and data analysts are at odds. How will you bridge the gap for campaign success?
Campaign clicks and conversions are the last mile of a hundred mile race. The data trail of true attribution should include two years of brand impressions and touch points. That’s why analytics obsessed advertisers don’t have the patience for full funnel attribution. As emotionally intelligent beings, Creatives understand this process intuitively, because they know emotional connections are not built with brands in 60 day windows. Trust is built over time. This is also why old school survey data and focus groups are important when testing the potential of long term campaigns. Emotional engagement scores are most useful for prediction of results. This is where art and science meets.
Activity
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AI Movies are coming. Age and access to money or influence will have nothing to do with the output. Talent will arise as the victor of the AI…
AI Movies are coming. Age and access to money or influence will have nothing to do with the output. Talent will arise as the victor of the AI…
Shared by Daniel Brian Cobb
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“The Age of Abundance” is a future predicted by Nikola Tesla. Interesting, the company was named after him.
“The Age of Abundance” is a future predicted by Nikola Tesla. Interesting, the company was named after him.
Shared by Daniel Brian Cobb
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🔥 Big news! Our CEO, Daniel Brian Cobb, has been featured in the book Transformative Leadership, and his chapter is a must-read. Titled "Be the…
🔥 Big news! Our CEO, Daniel Brian Cobb, has been featured in the book Transformative Leadership, and his chapter is a must-read. Titled "Be the…
Liked by Daniel Brian Cobb
Experience
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Education
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Michigan State University
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Activities and Societies: Winner of the Swedish Space Corporation campaign competition at MSU.
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Activities and Societies: Worked for the Advertising Arts department at ORU.
Licenses & Certifications
Volunteer Experience
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International Speaker, Board Member
Missions.Me | Love Has No Limits
- Present 16 years 10 months
Disaster and Humanitarian Relief
I advise and travel with humanitarian organizations to inspire business growth in developing countries (1Nation 1Day events), as well as urban America (1Day LA, 1Day Houston).
We drill wells in Africa, open orphanages in India and consult with businesses about expansion in most of the Latin American countries, including Peru, Honduras, Nicaragua, Dominican Republic and Haiti.
My role is through public speaking in the media or to businesses and government leaders, up to groups as…I advise and travel with humanitarian organizations to inspire business growth in developing countries (1Nation 1Day events), as well as urban America (1Day LA, 1Day Houston).
We drill wells in Africa, open orphanages in India and consult with businesses about expansion in most of the Latin American countries, including Peru, Honduras, Nicaragua, Dominican Republic and Haiti.
My role is through public speaking in the media or to businesses and government leaders, up to groups as small as 100 or as large as 15,000 at a time. We deliver a message of hope and reconciliation as well as practical systems for developing countries and for those who need it most. -
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Advisory Board Member – Henry Ford Heart & Vascular Institute
Henry Ford Health System
- 4 years 7 months
Health
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Projects
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Forbes Agency Council
- Present
See projectEditor and contributor to Forbes magazine on the advertising and marketing industry.
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CLIENT EXPERIENCE... Video Overview >
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See projectView DBA Work at the following link: https://vimeo.com/113548679
View Daniel Speaking at: http://vimeo.com/114709347
OTHER CLIENT EXPERIENCE...
HEALTHCARE: WholeFoods, HoMedics, Henry Ford Health System, Children's Hospital of Central California, CHI St. Vincent, Uhealth, Penn Health Care, Cincinnati Children's Hospital, Mercy, Blue Cross/Blue Shield, Health Alliance Plan
RETAIL: Gerber Baby Food, Disney, Warner Bros. (retail DVDs and Downloads), Elite Golf…View DBA Work at the following link: https://vimeo.com/113548679
View Daniel Speaking at: http://vimeo.com/114709347
OTHER CLIENT EXPERIENCE...
HEALTHCARE: WholeFoods, HoMedics, Henry Ford Health System, Children's Hospital of Central California, CHI St. Vincent, Uhealth, Penn Health Care, Cincinnati Children's Hospital, Mercy, Blue Cross/Blue Shield, Health Alliance Plan
RETAIL: Gerber Baby Food, Disney, Warner Bros. (retail DVDs and Downloads), Elite Golf, Homedics, GlaxoSmithKline, AstraZeneca, Pfizer, Coca-Cola, Domino’s Pizza, Chick-fil-A, Hungry Howie’s, Allegra, Credit Acceptance, Flagstar Bank, Citizens Bank, Microsoft
AUTOMOTIVE: Saturn, Bosch, Visteon, and Cars.com
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