Dan Bonert

Lots of action in CPG world right now. Many brands are experiencing volume declines as consumers respond to inflation. Private label competition is up. A lot. Smaller, digitally native DTC brands are chipping away at the share of legacy brands. And there's tremendous pressure to improve outcomes with smarter advertising and promotional strategies. Here's one: Don't forget about the stores. Most of them are now digitally enabled and you can access these massive audiences at scale as easily as any other digital channel - just without the fear of wasting impressions on shady MFA sites or other places where the audiences are less engaged in commerce activity at best, and not even human at worst 🤖 Take a look at the media plan. Anything looking stale? Could it make sense to reallocate some portion of that budget to get closer to people as they shop in the physical stores where 85%+ of your sales occur? Yes - Reach them while they watch TV on the couch. Yes - Reach them while they are scrolling social. Yes - Speak to them while they are walking the dog and listening to a podcast. Yes - Put your brand in front of them with sponsored product listings. But why go silent on them once they arrive at the actual store? Remind them. Get that additional imprint on their memory at the final moment of truth. It's getting complicated out there. But maybe taking advantage of digital in-store media is part of the solution? https://lnkd.in/eD6gHBV7

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Excited to share that I'll be moderating a fireside chat with some of our amazing customers at the Gartner Marketing Symposium on June 3 at 11:45 AM! 🌟 Join us for "The CDP & AI Journey with Constellation Brands & SCI." We'll dive into some fantastic insights from Jeffrey Meisel of Constellation Brands and Elizabeth Wright of Service Corporation International. 💎 We’ll explore how leveraging CDPs and AI can transform your marketing strategy and drive real business impact. This session is packed with insights and success stories you won't want to miss!#GartnerMKTG #CustomerData #AI #MarketingInnovation

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Another milestone: Yahoo DSP advertisers now have seamless access to Kroger audiences. At Kroger Precision Marketing, we believe in the power of our precision purchase signals. Shopping behaviors reveal lifestyles, aspirations, and life stages more meaningfully than demographics alone. This builds on the self-service programmatic capabilities we announced last Fall. Both Yahoo and Kroger Precision Marketing have first-party signals at the core of this offering. Much of the digital media industry has been using the same third-party data signals for decades – and those signals are fading. Big brands are making the switch to retail data. Some key features in our approach: ✅ Programmatic Controls: Manage your own campaigns & activate custom-built, Kroger purchase-based audiences with closed-loop sales measurement in your existing Yahoo DSP seat. ✅ Flexibility: Apply quality controls including verification and brand safety tagging. Easily layer Kroger audiences onto your media strategies, maintaining control of optimizations and rail settings. ✅ Pricing Transparency: Fully-transparent pricing model; know exactly how much of your media investment is allocated to inventory vs. audience vs. measurement. I’m proud of the entire team behind this at KPM. And a special shout-out to our Yahoo collaborators, Elizabeth Herbst-Brady, Mike Brunick, and Beth Nussbaum Gross - among many others. Read more from Kathryn Lundstrom at ADWEEK [article link in comments] #adtech #KrogerPrecisionMarketing 84.51˚ #RetailMedia

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Sharing the full conversation with Kris Tait on holiday marketing strategies. This may be particularly helpful if you're considering how the economy, election, and peak shopping days will affect consumer demand 🤔 We talk about how to: Maximize profit / growth with unit economics (ROAS is a lever) 💰 Multiply results with AI Essentials (across creative, media, measurement) ☄ Move marketing from cost to growth driver (for CMOs and CFOs alike) 📈 Truth is, we had fun getting to know each other. We're a couple of Dads who also care deeply about our customers and craft ❤️ If something resonates, we'd love to hear it in the comments 💡 #Croud #Google #Commerce #Retail #Holiday 🛍 Croud Google Irene Kim Elad Schor 👏 https://lnkd.in/esTpCzR8 https://lnkd.in/e8arAJtH

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I really enjoyed this Marketecture Pod by Harry Kargman. He said what we all know to be true: "If you even look at Trade Desk today...are they even a DSP or an ad network or a data company, or all the rest, you can't put anything in a box." But what I do know is what a black box looks like. So if you don't know where your ads are running (ie: domain level reporting with log files to back them up) or how much you are paying for them now, (beyond the platform fee, or the variable/blended margin), then I can tell you with a large degree of certainty that you are you are probably lighting 50-60% of your media dollars on fire once it actually gets to the end human, which you aren't also tracking to be true. Keep in mind, your screenshots are also made up. AI can do that for me now too. If you don't believe me, hit me up via DM and I'll tell you where you money is being wasted. https://lnkd.in/gHxmHeZ7 CC: Lizzie Black Brittany Smartt Batchelor

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