David Abravanel

"It's refreshing to work with a marketing team that isn't the brand police." This came up in a recent conversation and I've been thinking about it a lot lately. In many companies, Marketing teams spend so much time telling everyone what they can or can't do. But really, our job should be all about supporting growth. From Sales to Product to HR, our Social Mobile Marketing team is here to help. Whether it’s crafting sales pitches, designing an Experience Center, or creating a Go-To-Market strategy, we're in it together. And guess what? This year, we're focusing even more on outbound and growth marketing to support for our awesome sales team and help them hit their targets. And yes, it’ll be on-brand. But more importantly, it’ll be done together. #Marketing #GrowthMarketing #SalesSupport #Teamwork

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Smaller publishing brands often struggle to attract agency dollars due to perceived limited reach. Join Justin Barton at #PubForum Scottsdale (Nov. 10-12) to explore how publishers in the same category can unite to create a unified marketplace, significantly expanding their reach and appeal. Learn from BOMESI’s multicultural marketplace, where sites collaborate to offer agencies a one-stop shop. Discover how this model can unlock new revenue streams and help brands thrive in a competitive landscape.

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There's so much riding on the forthcoming #privacy act changes for the #marketing & #media industry - last night's panel at #dcoded certainly brought up a few of the considerations and challenges, not least of which is what in the world we're to make of 'fair and reasonable'. heads up - you probably have something you're doing that doesn't fit the bill. That plus more from the panel can be found here: https://lnkd.in/e9R4BqvY #advertising ,#privacyregulation

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The Google ad tech trial is still on-going. Here's what you need to know about the U.S. versus the biggest digital advertising platform in the world. https://lnkd.in/eZgcUGck

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As GenAI and LLMs change the way published content is consumed, publishers face questions as to how to shift their monetization structure. This article dives into how publishers can maximize value.

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The cookie heard across the world yesterday... Alison Weissbrot breaks it down in Campaign US what this might mean for agencies and brands, with Robert Silver of Razorfish weighing in, who "believes that the trend toward more restrictive data usage is not going to die along with Google's third-party cookie plans.  'The trend towards more restrictive data usage is not going to stop, as the consumer push and regulatory momentum behind stricter controls are going to continue," he said. "Already, we are seeing how Google provides users with opt in/out options across devices, and they may adopt messaging that demonstrates the benefits cookies can have to a consumer experience. For advertisers, more control over first-party data is still the right strategy, and in the long-term, it will enable more efficient media targeting, better personalization, better measurement and ultimately better outcomes." https://lnkd.in/gT28xikd

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