Articles by Cristy
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What Brands Want: Building Successful Creator Partnerships in 2023
What Brands Want: Building Successful Creator Partnerships in 2023
impact.com recently created a study and research report, asking brands what they're looking for with regard to…
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What Influencers Want
What Influencers Want
Introduction: The Complicated Creator-Brand Relationship Have you ever wondered why some influencer partnerships…
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How can you use personal branding to create a sense of prestige and exclusivity?
The importance of social proof is the following: other people are saying it, not you. Consumers trust the influencers they follow and by getting that third party validation, you receive a halo effect of that trust. Social proof is simply that -- proof that you are who you say you are, or have a product that does what you say it does. It's a warm introduction into a community of opportunity.
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How can you negotiate influencer content compensation and rights?
Influencers are no longer just a top of funnel, brand awareness play. Creators can play a role all throughout the funnel, including sales. The key is measurement. Are you expecting brand lift, web traffic, engagement or sales? There are ways to track all of this and many influencer platforms offer robust reporting to show the contribution of your various partners. Working on a platform is also helpful in discovering new creators. You can recruit your partners into campaigns, contract for longer-term relationships, share expectations, measure, optimize and pay out. Spreadsheets and cold outreach won't get you to an ROI, so leverage one of these platforms so you can focus on strategy.
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How can you negotiate influencer content compensation and rights?
There is a lot of information sharing during the campaign building process, so why would you want to start over with a new creator every time? Also, we know consumers need to see the same message multiple times before they will convert so cutting it to just one post may be a waste of your budget. Brands can gain credibility by continuing a longer-term partnership with their existing partners. On the influencer side, repeated brand campaigns help build trust with their audience. If a creator is promoting 10 different brands/products a week, their audience will eventually come to the conclusion that the creator is just taking money to promote anything that comes their way. Authenticity is key and long term partnerships facilitate that.
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How can you negotiate influencer content compensation and rights?
Understanding your audience is critical for both brands and creators in the world of influencer marketing. Both parties must truly know who their audience is, including what products and what price points they will engage with. When talking compensation with your creator partners, clarity and expectations are key. Are you expecting top of funnel brand awareness campaigns or actual sales? If sales, why not add offer a flat rate with a performance bonus - where they use affiliate links to drive their audience to purchase? The creator continues to make passive income from their content and the brand is more comfortable knowing there will be an ROI. Both brands and creators are leaning into this model, so don't get left behind!
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Why you shouldn't send ads to your homepage: 44% of B2B companies do this. Here are the considerations (updated): 1. The goal Landing pages are…
Why you shouldn't send ads to your homepage: 44% of B2B companies do this. Here are the considerations (updated): 1. The goal Landing pages are…
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Congrats to the entire team at impact.com for winning the Digiday Technology Awards in the Best Affiliate Marketing Platform category! 🎉🏆 #impact…
Congrats to the entire team at impact.com for winning the Digiday Technology Awards in the Best Affiliate Marketing Platform category! 🎉🏆 #impact…
Liked by Cristy Garcia
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I love a graph like this! Seeing the organic growth of a project I'm working on is so validating. 📈 💥
I love a graph like this! Seeing the organic growth of a project I'm working on is so validating. 📈 💥
Liked by Cristy Garcia
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Festival of Media Global Awards Judge
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How Stratagem Agency, ITPT elevated 🇮🇹 Italian #brands through impact.com strategic partnerships! In this video, Molly OBeirne, co-founder of…
How Stratagem Agency, ITPT elevated 🇮🇹 Italian #brands through impact.com strategic partnerships! In this video, Molly OBeirne, co-founder of…
Liked by Cristy Garcia
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I was recently on a podcast and asked to share advice for up-and-coming CMOs. I received so many kind messages from listeners that I thought I'd…
I was recently on a podcast and asked to share advice for up-and-coming CMOs. I received so many kind messages from listeners that I thought I'd…
Posted by Cristy Garcia
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American Marketing Association
Join ZoomInfo’s Kaitlin Sanders, an ABX expert and Go-to-Market strategist on May 1st as they shed light on the practical approaches adopted by industry experts to measure the real impact of ABM campaigns. Kaitlin will delve into key topics including: - Redefining ABM Today: What is the current definition of ABM today and its significance in shaping modern marketing strategies? - Key Metrics for ABM Success: Identify essential metrics for evaluating the effectiveness of ABM campaigns and how to communicate the impact of ABM initiatives to stakeholders. - Future Advancements in ABM: How technology and predictive analytics are revolutionizing how organizations measure the success of ABM campaigns. Don't miss it ➡️ https://bit.ly/3UedVng #Ad #Webinar #ABM #ABMMetrics
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Coegi
89% sales growth in just two years⁉ This kind of success *is* possible with the right agency partner. In this case study, Account Supervisor, Natalie Carson, shares how Coegi helped Bread & Butter Wines from WX Brands break through a crowded market using influencer partnerships and data-driven strategies. Curious how we did it? Tap the link to explore the full story, featured by the Association of National Advertisers, here ⬇ https://lnkd.in/evSHQujz #DigitalMarketing #SuccessStory #MarketingStrategy
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Digital Marketing Domination
Achieving marketing excellence requires integrating blend attribution with a keen focus on media efficiency. Listen to our newest episode featuring Matthew Sciannella as he shares invaluable expertise on maximizing your marketing efforts. #B2BMarketing #DigitalStrategy #DigitalMarketingDomination
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NP Digital
Register to watch our next LIVE webinar, "You’re Wasting Your Time with Email Marketing: The New Approach," at 8 a.m. PDT on September 17, as Kimberly Scoppetta and Catherine Michel l explore innovative ways to extract the maximum ROI from your campaigns 🚀 https://lnkd.in/eWAGzb36 #webinar #marketingtips #emailmarketing
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CivicPlus
Have you signed up for tomorrow's 6sense webinar yet? Don't miss out on this incredible opportunity to gain valuable insights from top ABM leaders. Join us as our very own CivicPlus Marketing Operations Manager, Jordan Rochester, takes the panel, alongside other experts, to discuss the transformative journey from lead-based to account-based strategies. In this webinar, you'll: 1. Hear why ABM leaders made the switch to account-based strategies and the challenges they overcame. 2. Learn about the benefits and business impact of an account-based approach. 3. Understand how marketing leaders influenced their organizations to adopt this innovative strategy. 4. Engage in a lively Q&A session with our ABM experts. Secure your spot now for a session packed with knowledge and actionable insights. Click the link to sign up and join this transformative conversation: https://bit.ly/46qS5Ta #6sense #CivicPlus #GovernmentSolutions #Innovation #DigitalOptimization #DigitalTransformation
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TrustRadius
Do you know the top 3️⃣ three factors that make buyers more likely to purchase your product? What about how the 📈 growing influence of millennials and Gen Z are affecting the B2B buying process? These are just a couple topics our SVP of Marketing and Community, Allyson Havener, and Women in B2B Marketing podcast host, Jane Serra, dig into in this episode. 👏 There is so much more they unpack about the buying journey and building up a GTM strategies to match. You'll want to listen in 👉: https://bit.ly/4biKxCF #WomenInB2B #B2B
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Aspiring IT Professional | ACI Learning IT Student | ITIL Certified with intent to certify in CompTIA A+, Net+, Sec+ Certs by 9/24 | Seeking opportunity as an IT Specialist, Service Desk, or Technical Support.
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