Chris Joswick

This partnership between #MajorLeagueBaseball and #Mastercard highlights the connection food has with baseball and sports overall, from traditional items like hot dogs, popcorn, ice cream, and peanuts to unique choices such as fried chicken donuts at #CitiField and the Mac Bat at #TropicanaField, a cone filled with Mac n Cheese. Utilizing the connection with culinary in your market can also bring the rewards of engaging both inside and outside your venue. Minor League Baseball and "Home Run Foods" Minor League Baseball (MiLB) partnered with local eateries to offer "Home Run Foods," delivering stadium favorites to fans' doorsteps. This initiative boosted fan engagement during the pandemic, achieving a 20% increase in merchandise sales tied to food orders. ECHL Inc. and "Fan Feast" The ECHL's "Fan Feast" program, launched in collaboration with regional food vendors, provided fans with team-branded meal kits. This initiative saw a 15% increase in online fan engagement and helped sustain local businesses. Local Quick Service Restaurant (#QSR) partnerships are crucial for community connections. They provide unique, regional flavors that resonate with local fans, enhancing the authenticity of the at-home experience. These collaborations also support local businesses, fostering community goodwill and creating a mutually beneficial relationship. ❇ Tips for Finding Local QSR Partners 1. Identify Popular Local Eateries: Look for restaurants with a strong local following or reflect the community. 2. Evaluate Brand Alignment: Ensure the QSR’s brand connects with your team’s values and fanbase preferences. 3. Leverage Existing Relationships: Utilize existing sponsorships or vendor relationships for potential partnerships. 4. Consider Logistics: Choose partners capable of handling high volumes and maintaining food quality during delivery. Building Community and Revenue Implementing these food delivery programs creates a strong community connection, and loyalty and generates new revenue streams. A simple, easy-to-activate idea is to collaborate with a popular local food provider to offer team-branded meals for delivery during home and away matches. This enhances the fan experience and supports local businesses, driving engagement and sales. Consider what your local culinary providers might offer your fans. #Sportsbiz #FanEngagment #Partnerships #Community #Baseball #Food #Concessions

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🏀📺COLLATERAL DAMAGE - while not finalized it’s looking like NBC Sports will be replacing Warner Bros. Discovery Sports as the 2nd (3rd) National Basketball Association (NBA) broadcast package. There’s been a lot posted on this but I have a very different take. Most are saying it’s crazy TNT would let this slip and mostly because they do have the greatest post game show all all time 🥇and Charles Barkley Shaquille O'Neal Kenny Smith @ernie stewart will inevitably split as I doubt they can all switch collectively. WHY IS TNT not matching. PURELY SMART ECONOMICS. We all know cable and broadcast is dying. Before this new 10 yr deal expires the word cable won’t exist. The NBA is NOT the NFL, and fact they can get this money will be the last time. There is a reason Marc Cuban sold the Mavs. In my opinion fans who watch NBA can be into 3 categories 1. Diehard NBA (like myself) will subscribe NBA Gamepass all games globally, we won’t get Peacock for NBA as we don’t need 2. Fans who care but only big games and really care playoff time (this is a target of these rights) 3. Fans who only follow their local team (they will ultimately be subscribing to a D2C product) many of these fans pay for cable but will they subscribe to a streaming platform for NBA doubtful Cable TV is dead 🪦and the value of TNT on cable was dropping 📉as each subscriber churns, down down down📉 There is now a streaming war and a fight for subs to survive (uphill climb) So why is NBC paying so much.💰NBC / Peacock needs subs desperately; as when a Comcast customer churns then need to show them value to subscribe Peacock. Comcast has a new bundle coming Apple TV Netflix Peacock at extremely discounted rate, probably losing money they are so desperate for subs Sports is Comcast only hope as NBC TV no longer cuts it, the days of Friends and Sat Night Live aren’t pulling customers but National Football League (NFL) is a cornerstone Olympics will help and English Premier League adds a bump but they need NBA to fill out their offer. Warner Discovery - or should I say MAX - does not need sports as HBO is the anchor. I subscribe to MAX for their original content, specifically HBO unparalleled shows; MAX 👑crown jewel. Getting an NBA game here or there is an added bonus, but seeing GoT, or the next big thing aka Succession, Wire, Sopranos etc is what will drive subs not a tue night TNT game and not Charles, Shaq, Jet or Ernie. It was an amazing run and hands down best show 🥇for the analysis + light comedy and telling it how it is. I’ll miss it; hopefully but unlikely they regroup under Amazon ESPN or NBC. As they say all good things come to an end, if mad blame capitalism. For me it happens and survival of fittest. https://lnkd.in/eTrKf4ij

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Before you go down the frozen pizza aisle, I would encourage you to watch the video below and consider Red Baron Pizza (Schwan's Company).

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Well look at that! SBJ is finally coming around to the opportunity sports DTC streaming can provide teams/leagues. The bottom line, is that as viewing habits continue to shift towards digital platforms and devices, sports entities with built in fan bases and star athletes can exploit DTC streaming: 👉 A DTC approach allows for direct relationship with fans. Teams can personalize the communication, target marketing and tailor offerings to fans to increase engagement and revenue. 👉 A DTC model will be able to better to measure advertisement spending with viewership numbers and post-advertisement behavior. This allows teams to target marketing efforts and to make investment decisions more wisely. 👉 DTC sports streaming can utilize data and algorithms to create a more immersive and engaging viewing experience and allows fans to enjoy live and on-demand sports content at their convenience. 👉 DTC models are likely to be less lucrative [than current RSN rights fees] at the outset, but allows teams to be in control of their own fortunes and to maximize revenue and fan engagement in meaningful ways that are more sustainable for the long-term health of the franchise. Ask me how MK can help you... https://lnkd.in/d-J_6Qsx.

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