Chase C.

Should you shut up during an election, or do more PR than ever? Some companies certainly seem to follow their civil service counterparts into "purdah" mode, going into hibernation. Others carry on like nothing is happening. I remember screening these kinds of calls when I was a full-time reporter. Here's a few points for consideration: ⏸ It is worth pausing any major campaigns you have planned for the days surrounding the election, especially if you rely on news reporters picking up your story. There is simply not going to be any room in news pages, and reporters from other sections of the paper might be busy filling in with political coverage too. 🔎 Take a good hard look at the election narratives. Is there a storyline you have a unique perspective or take on where it makes sense to speak up? Is there an issue that *isn't* being covered but really deserves to be? Is it worth potentially alienating one side with what you say? ⏩ If you want to be part of the election conversation, move fast. You can't take three days to respond to a party manifesto - or even three hours. Journalists are incredibly busy at this point so appreciate quick turnaround comments based on verifiable facts, not vague assertions based on anecdata. Prepare well so you can get your messages out rapidly. This is not easy. However audiences do swell around elections, so if you can get your voice into the news, it will be heard.

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“Not a single organization representing journalists and news workers agreed to this undemocratic and secretive deal with one of the businesses destroying our industry.” This is another missed opportunity for meaningful progress and a reminder of Big Tech’s continued unchecked dominance. It also makes abundantly clear that the need for federal action is now more urgent than ever. It is past time for Congress to pass the Journalism Competition and Preservation Act (JCPA), a bipartisan bill that would give broadcasters and other news publishers the power to come together and negotiate fair terms with Big Tech for how their content is used online. The size of tech platforms like Amazon, Facebook and Google dwarfs local TV and radio stations. These tech giants act as gatekeepers of online content, controlling how consumers access news, and how news publishers are compensated for the use of our content. At the same time, they also siphon away advertising revenue that would otherwise be reinvested into local journalism. The platforms exploit their dominant market position, making it harder for broadcasters to sustain their operations while benefiting from the valuable content created by local stations.  News is costly to produce, and stations invest significant resources to keep reporters in their local communities. The business practices of the tech giants prevent local stations from recouping their investment in local journalism, as these platforms exert enormous influence over what online content is eligible to be monetized. Big Tech controls the share of revenue they retain and the amount passed on to the content providers, who ironically bear the costs of producing the quality journalism that benefits the platforms. The bipartisan JCPA will level the playing field, allowing TV and radio stations to continue their vital work in producing trusted, fact-based journalism. With the upcoming elections, we need strong local newsrooms to keep Americans informed. In fact, the Swing State Project found that a majority of Americans trust their local broadcasters more than any other medium for election news. Local broadcast stations know the communities they report on, they drive on the same roads, take their children to the same parks and cheer on the same local sports teams as their audiences. From covering city council meetings to the high school football game to the upcoming election, broadcasters provide verified news and information Americans can trust. Local newsrooms need a level playing field to work with Big Tech. Congress needs to pass the JCPA – our democracy depends on it.

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"What a surprise!" Said no one ever... X has significantly fewer moderators than other social media platforms following its 2022 staff reduction. According to recent E.U. transparency reports, X has the worst moderation staff to users ratio, with 1 moderator for every 60,249 users. Even considering Meta's expansive user base, its ratio still surpasses X's. Despite pledges to address the issue, such as building a new moderation center in Texas, X's efforts remain under scrutiny. The disparity in moderation staff between X and other platforms underscores concerns about its ability to address harmful content adequately. Third-party reports suggest increased rule-breaking content on X, potentially indicating a weakness in its moderation approach. In summary, the statistics suggest that X is trailing behind its counterparts in moderation efforts, reinforcing concerns about its handling of harmful content. https://lnkd.in/dTf7UYEd

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Broadcast codecs in dog years: *MP2: 217, MP4: 161, HEVC: 77, VVC: 28

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Should streaming services release episodes weekly or rely on the binge model? A new Fandom study wants to better understand how binge, weekly, and two-part releases impact viewer visitation and engagement by analyzing fan engagement across its platform. The answer? It isn't simple and there isn't a one-size-fits-all approach to figuring out which strategy works best for each platform. I spoke with Stephanie Fried, chief marketing officer at Fandom, to make sense of the data and chat about the widely debated topic. My latest for ADWEEK:

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