About
As the CEO/President of Kochava, I lead a global team of over 200 professionals who are…
Articles by Charles F
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Feedback On The State of Mobile Attribution
Feedback On The State of Mobile Attribution
Tim Koschella asked my thoughts on a post he referenced about the state of mobile attribution. I discovered that…
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Activity
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“Effective data utilisation is fundamental to campaign success. It’s not just about spending more; it’s about spending strategically.” This week in…
“Effective data utilisation is fundamental to campaign success. It’s not just about spending more; it’s about spending strategically.” This week in…
Liked by Charles F Manning
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This week, our team gathered at HQ for an internal summit, bringing in members from around the world. Grateful for the talent and dedication driving…
This week, our team gathered at HQ for an internal summit, bringing in members from around the world. Grateful for the talent and dedication driving…
Liked by Charles F Manning
Experience
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Education
Patents
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Visual Indication Presentation and Interaction Processing Systems and Methods
Issued US 2023/0325879
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We’re proud to be recognized by Spotify as a trusted data and measurement partner! 🎧🎉 As the only MMP featured in their partner directory, we’re…
We’re proud to be recognized by Spotify as a trusted data and measurement partner! 🎧🎉 As the only MMP featured in their partner directory, we’re…
Liked by Charles F Manning
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The landscape of DOOH advertising is evolving rapidly! In a recent webinar hosted by Kochava, industry experts like Barry Frey (DPAA), Noah Klas…
The landscape of DOOH advertising is evolving rapidly! In a recent webinar hosted by Kochava, industry experts like Barry Frey (DPAA), Noah Klas…
Liked by Charles F Manning
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In the competitive world of premium ad inventory, how do you show the value your platform delivers? 🤔 Correlating ad delivery with performance…
In the competitive world of premium ad inventory, how do you show the value your platform delivers? 🤔 Correlating ad delivery with performance…
Liked by Charles F Manning
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Sarah's on a mission to conquer the mobile gaming world, and lucky for her, Always-On Incremental Measurement (AIM) is a powerful ally. 🎯 Watch her…
Sarah's on a mission to conquer the mobile gaming world, and lucky for her, Always-On Incremental Measurement (AIM) is a powerful ally. 🎯 Watch her…
Liked by Charles F Manning
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Fantastic to see the Amazon Ads business earn this recognition. Its a good reflection of the hard work and dedication of the teams driving this. Up…
Fantastic to see the Amazon Ads business earn this recognition. Its a good reflection of the hard work and dedication of the teams driving this. Up…
Liked by Charles F Manning
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I am thrilled to announce I am joining Chief, the largest network of executive women leaders. As women, we often find ourselves having to work…
I am thrilled to announce I am joining Chief, the largest network of executive women leaders. As women, we often find ourselves having to work…
Liked by Charles F Manning
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General market going live soon. Join for this special event to highlight how CTV meets performance at scale and the awesome results observed all…
General market going live soon. Join for this special event to highlight how CTV meets performance at scale and the awesome results observed all…
Shared by Charles F Manning
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The ability to measure your CTV campaign performance is here! Let me know if you want to join us in person at the new Universal Studios Campus on…
The ability to measure your CTV campaign performance is here! Let me know if you want to join us in person at the new Universal Studios Campus on…
Liked by Charles F Manning
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I don't think honored is too strong a word to describe how I feel about Steven Collins joining Unity as our new Chief Technology Officer. Steve's…
I don't think honored is too strong a word to describe how I feel about Steven Collins joining Unity as our new Chief Technology Officer. Steve's…
Liked by Charles F Manning
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If you're like me and have heard Data Clean Room (DCR for the cool kids) in 100+ meetings this year, here is the webinar for you. Is it the future of…
If you're like me and have heard Data Clean Room (DCR for the cool kids) in 100+ meetings this year, here is the webinar for you. Is it the future of…
Liked by Charles F Manning
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After a two-month recharge, I’m excited to share that I’ve joined Silversmith Capital Partners as an Operating Partner! My connection with…
After a two-month recharge, I’m excited to share that I’ve joined Silversmith Capital Partners as an Operating Partner! My connection with…
Liked by Charles F Manning
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Finally got to see Easy Day Sports’ first EVER billboard! I am so excited to share that I was apart of this! Also the Kaiser Permanente Thrive Half…
Finally got to see Easy Day Sports’ first EVER billboard! I am so excited to share that I was apart of this! Also the Kaiser Permanente Thrive Half…
Liked by Charles F Manning
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Richie Hyden
Awesome to see great publishers like Future Today Inc generating high yield incremental revenue by being IRIS-enabled! 📈 If you're a publisher looking to increase fill and yield through advanced video-level contextual data let IRIS.TV know. Thanks as always to the Future Today Inc team for the partnership! Vikrant Mathur Tim Ware Lenny Korpus Katya Shkolnik #ctv #performancemedia #contextualadvertising #contextualvideo
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Tom Simpson
Nowadays rewarded advertising is not just focused on driving installs, but matching user intent with long-term growth for brands, converting casual browsers into valuable and engaged buyers. Value exchange works because it engages users with in-game ads in a way that’s respectful of user experience and native to the gaming environment. At Livewire we think rewarded advertising is a key pillar of gaming-native creative, and we’ve seen the success brands have with this tactic — measured in engagement, effective video views at a cost similar to scaled social platforms where most brand video is currently delivered, long-term user growth, and ultimately brand-lift and sales. Great primer for marketers looking to understand more below 👇 #marketing #advertising #gaming
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Jason Manningham
Today is a BIG day for Blockgraph and our partners as we launch OnDemand: a platform that allows advertisers of all sizes to use their first-party data in a self-service capacity across a whole ecosystem of the largest CTV streamers and pay tv distributors. With OnDemand, we're bringing a solution that addresses the three biggest trends in CTV advertising: 1️⃣ First-party data: Unlock powerful, personalized connections with your audience and measure campaign ROI and ROAS. 2️⃣ Self-service: Make buying CTV ads as simple as digital. 3️⃣ Collaboration: Breaking down data silos to create an open ecosystem for everyone. It's time for all brands—big and small—to tap into the future of TV advertising. Thanks to Michael Treon and the PMG team for the partnership and to Rob Klippel at Spectrum Reach for sharing our commitment to providing local small and medium-sized businesses with easier access to the tools they need to optimize the outcomes of their advertising campaigns. Read the coverage from Victoria McNally at AdExchanger here: https://lnkd.in/gZB6Wecq Link to learn more about OnDemand in the comments.
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Oleg Martynenko
🎥 Unlock the Fundamentals of Real-Time Bidding In our latest YouTube video, we dive deep into the fundamentals of RTB. Learn what RTB is, how it works, and whether it’s the same as programmatic advertising. Watch Now: https://lnkd.in/dgSC7dys Read more on UBIDEX blog: https://lnkd.in/dJk8aG3K #UBIDEX #RealTimeBidding #RTB #ProgrammaticAdvertising #AdTech #YouTubeEducation
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