Chaedria LaBouvier

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Welcome back to "Free Thinking with Montel," where we explore the symphonies of sustainability and song—an extraordinary harmony that our remarkable guest navigates with unparalleled grace and fervor. This episode delves into the compelling world of Taja Sevelle, an acclaimed recording artist discovered by the legendary Prince, whose poignant passion has shifted towards mitigating hunger through Urban Farming. An endeavor that, just like her music, seeks to heal and inspire. In this engaging conversation, Taja Sevelle returns to the show to share her journey from the stages of the music world to the fields of urban farming. Her transformative work began in 2005, and today, it stands as a testament to the power of combining one's passion with purpose. Topics We Cover: The genesis of Urban Farming reveals what sparked Taja to start this incredible organization aimed at alleviating hunger. Insights from the fields provide invaluable lessons learned from various communities and highlight the significance of regenerative farming. Musical inspiration includes the story behind her track “Silver Lining” and how it encapsulates her life’s philosophy of love and hope. We delve into her collaboration with Prince, understanding how his support amplified her mission and the enduring impact of his legacy on her work. We also explore the challenges and resilience witnessed while working in communities stricken with chronic poverty and how these experiences have shaped her outlook and influenced her music. Future endeavors give us a sneak peek into what’s next for Taja, both in her musical career and humanitarian efforts. We discuss the vital role of artists and musicians in the ongoing conversation about sustainability and social issues. Upcoming challenges and opportunities for Urban Farming and similar initiatives are examined. Art reflecting society helps us delve into how music and art can foster a deeper understanding and engagement with environmental and humanitarian causes. Finally, Taja shares a message of hope about the importance of combining one’s passion with purpose to create meaningful change. Closing Thoughts: Taja Sevelle's work is a beacon of hope and change. Her story is a call to find our “Silver Lining,” pursuing passions that not only fulfill us but uplift others. Join us for this inspiring episode that compels us to think freely and live fervently. https://lnkd.in/ePZCDR5s

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Work on the next Immersive Industry Report is underway! I am so delighted to help kick off this research effort as board member for The Immersive Experience Institute and inaugurating our collaboration with Gensler’s Entertainment & Experience Design division. The report will feature a multi-pronged research approach (i.e.: more than just self-reported surveys)… but it wouldn’t be complete without your voice. If you’re still reading this far, one of these probably applies to you: ** AUDIENCE: If you are someone who has visited or attended or played least one immersive experience, please take our audience survey:  https://lnkd.in/gqUhHwyZ ** PRACTITIONER: If you create, produce, work in, or have been employed by immersive experiences, check out the practitioners survey: https://lnkd.in/gSGcQHQG ** IMMERSIVE CURIOUS ORG: If you are at an organization which has considered creating immersive experiences but hasn’t done so yet, please take the immersive curious survey: https://lnkd.in/g53qz_vx After years of having the 2019 and 2020 reports help define the field – I’m excited for some fresh new data that helps describe the breadth and depth of this vbody of work world-wide. And best of all - the report will be available for FREE. Dunno about you, but I’m looking forward to having more actionable facts to share and build even better informed concepts and pitch decks.

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4 Comments

“In 2022, the Copyright Royalty Board (CRB) accepted a (near) music industry-wide settlement to improve songwriters’ streaming royalty rates in the United States from January 1, 2023. The settlement – known as ‘Phonorecords IV’ or ‘CRB IV’ – will see songwriters and music publishers paid a headline rate of 15.35% of a given interactive streaming service’s US revenue by 2027. That rate is being ‘phased in’, because ‘Phonorecords IV’ covers the five-year period between 2023 and 2027: In 2023 (starting January 1), songwriters and music publishers were to be paid a headline rate of 15.1% of a US service’s revenue; in 2024, this increased to 15.2%; in 2025, it will increase to 15.25%; in 2026 it will increase to 15.3%; and in 2027 it will reach 15.35%. The deal also included a number of changes to other components of the rate, including increases to the per-subscriber minimums and the “Total Content Costs (TCC)” calculations which reflect the rates that services pay to record labels.” #Spotify #NMPA #Streaming #Legal #StreamingRoyalties #Royalties #RecordedMusic #StreamingServices #StreamingMedia #MusicStreams #MusicRoyalties #Songs #Recordings #US #Music #MusicBusiness #Musica #MusicIndustry #Musique #Musik #MusicBiz #Songwriters #MusicPublishing #RecordLabels

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