Cassie Ackemann

Cassie Ackemann

Los Angeles, California, United States
5K followers 500+ connections

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About

Working with Greenfly to transform how sports organizations manage and amplify short-form…

Activity

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Experience

  • Greenfly Graphic

    Greenfly

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    Santa Monica, California, United States

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    Los Angeles, California, United States

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    Palo Alto, California, United States

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    Dallas, Texas, United States

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    Dallas, Texas, United States

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    Dallas, Texas, United States

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    Dallas-Fort Worth Metroplex

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    Felton, California

Education

  • University of Southern California Graphic

    University of Southern California

    AWARDS: Global Communication Merit Scholarship ||| THESIS: Women Athletes & NIL: Everything you need to know about the female athlete experience monetizing name, image, and likeness. ||| COURSES: Global Marketing; Digital Marketing; Negotiation & Conflict Management; Corporate Strategy & Change; Corporate Social Responsibility Strategy

  • DISSERTATION: "The Right Thing To Do," for whom? A feminist critical discourse analysis of United States sports media’s articulation of the ‘business’ or ‘investment’ opportunity associated with the women’s sports industry in the post-pandemic period. ||| COURSES: Communication, Cultures, & Approaches; Media and Globalization; Communication Theory; Communication Statistics; Mediated Feminism; Mediated Activism & Advocacy

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    Activities and Societies: NCAA Division I Athlete (Track and Field) | American Conference Student-Athlete Advisory Board (SAAC) | SMU NCAA SAAC VP of Communication | PRSSA Member │ MustangYOU Leadership Institute Class of 2018 │ NCAA Division I All-Academic Honors

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    Activities and Societies: National Honors Society │ California Scholarship Federation │ AP Scholar │ Top 5 in Graduating Class │ Female Scholar Athlete of the year 2017 │ Female Athlete of the year 2016 │ 3x California State Track & Field Championship Finalist │ 2x Central Coast Section High Jump Champion │ 3x Santa Cruz County Science Fair Finalist │

Licenses & Certifications

Courses

  • Advertising: Creative Production

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  • Arts Entrepreneurship & Management

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  • Communicating Strategy & Change

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  • Communication Research & Data Analytics

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  • Communication Theory

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  • Communication, Culture, and Approaches

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  • Corporate Brand Strategy

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  • Crisis Communication

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  • Digital Communication

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  • Financial Communication

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  • Foundations of Community, Inclusion, & Diversity

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  • Global Marketing

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  • Media & Globalization

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  • Mediated Activism & Advocacy

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  • Mediated Feminism

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  • Negotiation & Conflict Management

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  • Race & Gender in Visual Culture

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Projects

  • Dissertation: "The Right Thing To Do," for whom? A feminist critical discourse analysis of United States sports media’s articulation of the ‘business’ or ‘investment’ opportunity associated with the women’s sports industry in the post-pandemic period.

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    Using critical feminist discourse analysis to examine how United States sports media articulate an ‘investment’ or ‘business’ opportunity associated with the women’s sports industry, this dissertation demonstrates that sports media mobilize narratives stemming from highly visible forms of feminism, particularly neoliberal feminism, to articulate financial value and opportunity. They do so by emphasizing the increased viewership and consumption of women’s sports (narratives of progress), the…

    Using critical feminist discourse analysis to examine how United States sports media articulate an ‘investment’ or ‘business’ opportunity associated with the women’s sports industry, this dissertation demonstrates that sports media mobilize narratives stemming from highly visible forms of feminism, particularly neoliberal feminism, to articulate financial value and opportunity. They do so by emphasizing the increased viewership and consumption of women’s sports (narratives of progress), the lack of gender equality in sports (narratives of failure), and the differences between men’s and women’s sports (gender comparisons). Sports media encourage investment by legitimizing it as “not just the right thing to do” for women, but also a lucrative financial opportunity. As such, women’s sports are described as an “untapped resource” and affordable to “buy into.” By coupling social advancement and business, sports media instrumentalize the marginalization of women athletes/sports to articulate an opportunity for capitalist gain.

  • Dissertation: Leveling the playing field: How the modern social media landscape and new NIL policies are changing the game for women in sports.

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    Female NCAA Division I athletes and Industry professionals examine how female collegiate athletes use NIL to market themselves and what the NIL era could mean for the future of women’s sports.

Honors & Awards

  • Global Communication Merit Scholarship

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  • Outstanding Public Relations and Strategic Communication Student

    Southern Methodist University Corporate Communication and Public Affairs

  • The Betty Janette Maynard Scholarship and Award

    Southern Methodist University

    Competitive award and scholarship given to high-performing SMU Women and Gender
    Studies minors. Awarded for 2019-2020 and 2020-2021 academic years.

  • AAC All-Academic Team

    American Athletic Conference

    Issued 2018-2021

  • Division I All-Academic Women's Track & Field Team

    National Collegiate Division I Track & Field Coaches Association

    Issued 2018-2021

  • SLVHS Scholar Athlete of the Year

    San Lorenzo Valley High School

  • SLVHS Female Athlete of the Year

    San Lorenzo Valley High School

Organizations

  • LaunchBreak

    Founding Member

    - Present

  • Women in Sports and Events (WISE)

    Member

    - Present

  • SMU Track and Field

    High Jumper

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