“Kallie’s professional and collaborative nature makes working with her a pleasure. She is inquisitive and has the natural ability of using insights from research and translates those insights into actionable direction to improve the customer’s digital experience. She is passionate about her work and is an understanding partner to her team members. Kallie ensures that the teams she manages fully understand the brand’s goals and her goals and is a great leader in energizing the team towards achieving those goals. Her marketing experience and deep knowledge of the pharmaceutical landscape also helps guide us in the right direction. I sincerely recommend Kallie and look forward to working with her on future projects”
About
Marketing visionary who combines business acumen, drive to inspire, and novel thinking to…
Contributions
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Here's how you can stay relevant in the ever-changing field of product marketing
With new technologies becoming available, including AI, it will be even more important to stay on top of quickly evolving trends. Those that are most informed and skilled with these new technologies will find themselves differentiated and at advantages compared to their peer set. It's important to attend conferences and network within the industry. In addition, I recommend leveraging networks outside of industry to stay at the forefront and understand broader impacts.
Activity
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There is a difference between discipline & self-discipline. Listen to the great Nick Saban 🏈 #nicksaban #football #collegefootball #alabama…
There is a difference between discipline & self-discipline. Listen to the great Nick Saban 🏈 #nicksaban #football #collegefootball #alabama…
Liked by Kallie Carter
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🇺🇸 Happy 4th of July to all the entrepreneurs out there! As we celebrate this nation's independence, let's also honor the entrepreneurial spirit…
🇺🇸 Happy 4th of July to all the entrepreneurs out there! As we celebrate this nation's independence, let's also honor the entrepreneurial spirit…
Liked by Kallie Carter
Experience
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Education
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University of Virginia - Darden Graduate School of Business Administration
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Activities and Societies: Health Care Club: Director of Special Events, Stockholm School of Economics study abroad program, Marketing Club, International Business Society, General Management Club, Graduate Women in Business, Outreach Club
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Activities and Societies: Varsity Tennis Team, Varsity Equestrian Team, Alpha Phi, Teaching Assistant: Human Anatomy and Physiology, Cornell Entreprenuerial Organization
Magna cum laude
Volunteer Experience
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Board Of Directors - Treasurer
Cornell Club of Central NJ
- Present 2 years 9 months
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Marketing and Communications - Philadelphia Chapter
Healthcare Businesswomen’s Association
- 1 year 1 month
The Healthcare Businesswomen’s Association is a global nonprofit organization comprised of individuals and organizations from across the healthcare industry committed to:
- achieving gender parity in leadership positions
- facilitating career and business connections
- providing effective practices that enable organizations to realize the full potential of their female talent
The HBA accomplishes its mission through strong business networks, education, research, advocacy and…The Healthcare Businesswomen’s Association is a global nonprofit organization comprised of individuals and organizations from across the healthcare industry committed to:
- achieving gender parity in leadership positions
- facilitating career and business connections
- providing effective practices that enable organizations to realize the full potential of their female talent
The HBA accomplishes its mission through strong business networks, education, research, advocacy and recognition for individuals and companies. -
Mentor
American Corporate Partners
- 7 months
Mentor veterans making a transition to the private sector.
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Volunteer
Helping Hands
- 1 year 2 months
Social Services
Assisted a wheelchair bound multiple sclerosis patient.
Honors & Awards
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Breaking Through Silver Award
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Received this award for successfully challenging executive leadership to invest in new technology capabilities to allow the company to evolve to omnichannel marketing at scale during Brand Plan presentations. Subsequently, the company also created Omnichannel Marketing roles.
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Breaking Through Bronze Award
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Received this award for contributing to the company's Human Healthcare Mission Ecosystem Transformation Strategic Roadmap
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Breaking Through Gold Award
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Received this top award in recognition for presenting the Omnichannel Marketing approach and performance results to the company CEO in Japan.
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Breaking Through Performance Award
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Received this award for achieving a new milestone in overall Brand performance.
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Breaking Through Gold Award
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Received this top award for conceiving and developing a Digital Masterclass Series to lift the digital IQ of the organization and pave the path forward to omnichannel marketing.
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BMS Bravo Award
BMS
This high value award was presented to me for planning and executing digital tactics across HCP, Consumer and Payer for a new Opdivo indication launch on the most expedited schedule at BMS to date.
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BMS Bravo Award
BMS
This high value Award was presented to me for delivering an email blast within 24 hrs of the Opdivo 026 trial presentation to key customers on a record breaking time frame using creative problem solving and negotiations with the vendor. This allowed for the brand to communicate full context of the data to targets in less than a day after the 026 results were presented, buffering against market reaction.
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BMS Distinction Award
BMS
The Distinction Award is BMS's highest performance award. It was presented to me for leadership on the evolution of the Eliquis websites and design of operational efficiencies that allowed for numerous updates throughout the year as the market and tactical needs warranted.
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Innovation in eMarketing Award
BMS
Abilify Yahoo Direct pilot program
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DTC Finalist
DTC
DTC Finalist – “Me and My Depression” campaign best branded tv campaign, best branded print campaign
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MM&M (Medical, Marketing & Media) Gold Award
MM&M (Medical, Marketing & Media)
MM&M (Medical, Marketing & Media) Gold Award - “Me and My Depression” campaign best consumer print campaign
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Manny Award Finalists
Med Ad News
Manny Award Finalists - “Me and My Depression” best consumer campaign
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Pharma Executive Ad Star Winner
Pharma Executive
Pharma Executive Ad Star Winner – “Me and My Depression” campaign TV commercial and print ad
Organizations
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Healthcare Businesswomen's Association
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- Present
Recommendations received
2 people have recommended Kallie
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