Bruce Bolger

A 120-page handbook for CEOs and their teams ready to undertake a strategic and systematic approach to engaging all stakeholders to achieve sustainable organizational success and a better experience for all. Updated in early 2022 with new information on Stakeholder Capitalism.

The first formal textbook and guide providing a formal framework and implementation process to help organizations achieve critical goals through people. Forty chapters cover almost every strategy, tactic, and topic related to the field. It was recently updated to include comprehensive information on human capital management and reporting.

A regularly updated portal and multi-media information service founded in 2009 featuring news, research, resources, books, seminars, webinars, people, products and services, white papers, and videos related to all aspects of enterprise engagement.

An online trade publication dating launched as Motivation Strategies in 1996 that provides comprehensive coverage of Total Rewards, incentive, recognition, and loyalty programs.

Healthcare organizations can best prepare for an anticipated labor shortage and other workforce challenges by adopting a holistic approach to human capital management as a discipline, with the goal of promoting greater employee engagement and satisfaction. Without a highly engaged and committed workforce, organizations will be compromised in their ability to deliver high-quality, cost-effective care. Unfortunately, the leadership at most hospitals is woefully unaware of the strategic and… Show more

Healthcare organizations can best prepare for an anticipated labor shortage and other workforce challenges by adopting a holistic approach to human capital management as a discipline, with the goal of promoting greater employee engagement and satisfaction. Without a highly engaged and committed workforce, organizations will be compromised in their ability to deliver high-quality, cost-effective care. Unfortunately, the leadership at most hospitals is woefully unaware of the strategic and systematic apporach required to turn human capital from a sunk cost into an asset. Show less

This article, co-authored with Alex Edmans, London Business School Professor, sets the record straight on the meaning of Stakeholder Capitalism.

The first comprehensive, research-based curriculum and certification program for the development and implementation of enterprise-wide engagement strategies and programs.

Overview of Enterprise Engagement, the implementation process for the "S" of Environmental, Social, Governance (ESG), otherwise known as Stakeholder Capitalism.

A guidebook series featuring beach vacations around the U.S., published during the 1990s.

Here are early signs of my focus on Enterprise Engagement. I was quoted by Stuart Elliott, the widely read advertising columnist as saying, "Consumer-product companies "spend billions of dollars to attract customers, without any kind of strategic focus on keeping them," said Bruce Bolger, the director of the Premium Incentive Show, the annual trade exposition of the industries that offer premiums like free or reduced-price merchandise and incentives like frequent-flier and frequent-buyer… Show more

Here are early signs of my focus on Enterprise Engagement. I was quoted by Stuart Elliott, the widely read advertising columnist as saying, "Consumer-product companies "spend billions of dollars to attract customers, without any kind of strategic focus on keeping them," said Bruce Bolger, the director of the Premium Incentive Show, the annual trade exposition of the industries that offer premiums like free or reduced-price merchandise and incentives like frequent-flier and frequent-buyer programs.

"You have to motivate consumers to come to buy your product," he said, "but then you have to deliver to them. Advertising creates customers, but once you get them, what are you doing to keep them?:

"Mr. Bolger decried poorly planned programs, saying they "lead to a lot of stupid things," like the disastrous promotion by Hoover Ltd. in Britain recently, which offered customers free international air travel for buying products as inexpensive as vacuum cleaners." Show less

This article describes the conditions at JFK Airport when I worked there as editor and publisher of a trade publication known as the Airport Press.

A list of the books I've published over the years on business and travel.

A guide book series published in the 1990s by Fodor's promoting rural tourism in Great Britain, France, the New York City area, and New England.

A web portal and multi-media information platform focusing on the multi-billion dollar rewards and recognition business, including news, surveys, research, how-to information, resources, people and company profiles, and more.

A Shortescapes.net destination web site featuring the Rivertowns of Dobbs Ferry, Hastings on Hudson, Irvington, Sleepy Hollow and Tarrytown, including information on history, attractions, what it's like to live here, walking and cycling maps of the Historic Rivertowns Trailway, and complete information on dining, lodging, attractions, and more.

An online guide to engaging destinations and venues for business and pleasure.