Brittany Ramos

Relo Metrics product team is ✨ This update is pretty cool -- now we can measure how many ticketed fans -- that go to the games "in-person" -- see sponsors. It's not just total game-day attendance; we're considering where fans are seated, and how clearly they can see the sponsor placements. #productupdate #sponsorship #analytics

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What it's like to work in sports, media & entertainment as an Asian-American ⤵ In the spirit of #AANHPIHeritageMonth, I wanted to shed some light on what it's actually been like to be an Asian-American woman in the sports, media & entertainment world. Seeing as only 4% of sports employees and 1% of entertainment employees are Asian, I never had a lot of role models who looked like me. Now take that a step further and factor in that I am South Asian, coming from Indian heritage. 👉 There are way less. Over the past 10 years, here are some of the challenges I personally have faced: ✅ People assuming that I work in IT or Legal. ✅ People assuming that I am quiet and reserved. ✅ People not even trying to be friends with me because they assumed I grew up in a strict Asian household and therefore didn't have anything in common with them. ✅ No one being able to pronounce my name and some people even abbreviating it without my permission so that it's easier for them. ✅ People asking me if I know the other Indian person in the company. ✅ People asking if I am related to said person. ✅ Hiding my cultural holidays from my coworkers over fears of being different and therefore "weird". ✅ People assuming Indian food is my favorite cuisine. ✅ People asking me specific questions about India even though I've never been there. ✅ People assuming I speak Hindi and judging me when they find out I don't. ✅ Not being included in the DEI conversation because of the model minority myth, even though Asians are more underrepresented than Black and Hispanic & Latino people in this industry (while acknowledging that this is certainly not the case in all industries). It is so exhausting to spend your whole career fighting other people's assumptions of you before they even meet you. That's the lived experience of Asian Americans in this industry. Fellow #AANHPI friends, tap in 👇 #TopVoice #AANHPIMonth #AsianAmerican #SouthAsian

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In my upcoming book, Inside Nike Elite Youth Basketball (EYB), I dedicate a chapter to explaining the origins of two pivotal names: SEAL, which stands for Supervised Elite Athlete Leaders, and SCOUT, representing Supreme Court Observers Uncovering Talent. This chapter delves into the reasoning behind these designations for the pro and college basketball groups, as well as the EYB cohort. 🏀

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From day one, the goal for Wave Sports + Entertainment has always been to build a Sports, Media, and Entertainment Company for the next generation of fans, so the formation, and announcement, of Wave Media Agency, is just simply in line with our core mission and vision that began 7 years ago. During that time, Wave has built many of the largest and most highly engaged fandom centric communities on the internet, which has “made our team, some of the most—call it highly sought-after experts—when it comes to short form video programming and community building,” Wave CEO Brian Verne said. “We always believed that short form video is paramount when it comes to cultivating and building fandom.” Partners “coming to Wave are looking to acquire new fans, strengthen relationships with existing followers, and—notably—generate revenue as social moves from being a marketing-focused engagement platform to a money-driving distribution tool.” Short form video built for social is the next frontier for sponsorship dollars, thus while billions of dollars are spent annually across more traditional inventory, the vast majority of young fans are found on social, so it was merely a matter of time before sponsorship dollars would follow. So in short, WMA marries our production and distribution expertise to help the top leagues, rightsholders, and sports properties reach, engage, and monetize the next generation of fans. Congrats, Team. https://lnkd.in/gJF266Rb

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Where are brands and sponsors spending their budgets in 2024? What are the biggest challenges facing sports marketers in this epic year of sport? You'll find the answers in the new report from Genius Sports... #sportsmarketing #sponsorship #sportsadvertising

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