Brian Mook

Mashable launched Social Media Day in 2010 as a way to recognize and celebrate social media's impact on global communication. While every day is essentially Social Media Day, June 30th, 2015 marks the sixth-annual official global celebration.

Was asked by the event organizers to participate in a panel titled "The Regulators" where I talked about navigating regulated industries in social media.

The annual awards acknowledge and celebrate the very best marketing campaigns and marketing innovation across Barclays recognizing work that builds a Purpose-and-Values-driven brand while delivering commercial return/long-term value.

For the campaign, US Airways Premier World MasterCard Pop Up Cities, Brian developed a large scale, digitally integrated experience marketing event geared to drive additional awareness and consideration for the US Airways Premier World MasterCard while also… Show more

The annual awards acknowledge and celebrate the very best marketing campaigns and marketing innovation across Barclays recognizing work that builds a Purpose-and-Values-driven brand while delivering commercial return/long-term value.

For the campaign, US Airways Premier World MasterCard Pop Up Cities, Brian developed a large scale, digitally integrated experience marketing event geared to drive additional awareness and consideration for the US Airways Premier World MasterCard while also successfully deepening current cardmember relationships to build lasting engagement and loyalty.

Judge Nigel Vas commented, "The campaign really stood out because it combined outdoor with social. This campaign in particular drove an 86% uplift in awareness of the brand in Philadelphia, but more amazingly, drove a 51.6% increase in new applications." Show less

The Social Media Leadership Awards is held annually to celebrate and honor the best practices in social media and attracts hundreds of organizations scaling a vast number of industries and sizes.

Spoke during the two day conference on the evolution of social selling and the importance of developing a social care program to complement other customer service tactics.

The "Road to Saving" Board Game event took place in Philadelphia. The objectives were: (1) Raise awareness for the online bank in the Philadelphia market; (2) Generate a large number of media impressions.

The event consisted of the bank taking over the Rittenhouse Square neighborhood in Philadelphia, turning the streets into an actual board game by place 4 feet by 4 feet vinyl squares over the sidewalk. Costumed characters acted as game pieces: Wally the Wallet, Annie the Free ATM, and… Show more

The "Road to Saving" Board Game event took place in Philadelphia. The objectives were: (1) Raise awareness for the online bank in the Philadelphia market; (2) Generate a large number of media impressions.

The event consisted of the bank taking over the Rittenhouse Square neighborhood in Philadelphia, turning the streets into an actual board game by place 4 feet by 4 feet vinyl squares over the sidewalk. Costumed characters acted as game pieces: Wally the Wallet, Annie the Free ATM, and Dolly the Dollar, along with Cedric and Amy--characters from the bank's financial literacy Web site for children, called Planet Orange. During the event, game characters and Orange Ambassadors (even staff) handed out incentives to play the game, open an Orange Savings Account and general information about the bank.

The event was designed to build awareness, communicate the bank's savings message and engage consumers by getting them to interact with the brand. Show less

The "Road to Saving" Board Game event took place in Philadelphia. The objectives were: (1) Raise awareness for the online bank in the Philadelphia market; (2) Generate a large number of media impressions.

The event consisted of the bank taking over the Rittenhouse Square neighborhood in Philadelphia, turning the streets into an actual board game by place 4 feet by 4 feet vinyl squares over the sidewalk. Costumed characters acted as game pieces: Wally the Wallet, Annie the Free ATM, and… Show more

The "Road to Saving" Board Game event took place in Philadelphia. The objectives were: (1) Raise awareness for the online bank in the Philadelphia market; (2) Generate a large number of media impressions.

The event consisted of the bank taking over the Rittenhouse Square neighborhood in Philadelphia, turning the streets into an actual board game by place 4 feet by 4 feet vinyl squares over the sidewalk. Costumed characters acted as game pieces: Wally the Wallet, Annie the Free ATM, and Dolly the Dollar, along with Cedric and Amy--characters from the bank's financial literacy Web site for children, called Planet Orange. During the event, game characters and Orange Ambassadors (even staff) handed out incentives to play the game, open an Orange Savings Account and general information about the bank.

The event was designed to build awareness, communicate the bank's savings message and engage consumers by getting them to interact with the brand. Show less

Greater Philadelphia Cares’ Social Change Leaders program trains and supports compassionate individuals to take the lead on meaningful, outcomes-focused initiatives aimed at solving critical social, educational, and environmental problems of the region. Consisting of 8 seminars, held Monday evenings between January and June, the program features teachings from dynamic leaders from the non-profit, corporate and government sectors. Work in small groups with other Social Change Leaders as well as… Show more

Greater Philadelphia Cares’ Social Change Leaders program trains and supports compassionate individuals to take the lead on meaningful, outcomes-focused initiatives aimed at solving critical social, educational, and environmental problems of the region. Consisting of 8 seminars, held Monday evenings between January and June, the program features teachings from dynamic leaders from the non-profit, corporate and government sectors. Work in small groups with other Social Change Leaders as well as grassroots leaders from across the country to put your ideals into tangible action. Show less