“Brandon is a joy to work with. His partnership and consulting instilled confidence in brand forecasts and shaped key strategic investment decisions in NA Fem Care. I would welcome the chance to work with him again in the future. ”
Brandon Warshaw
Fairfield, Connecticut, United States
3K followers
500+ connections
Fairfield, Connecticut, United States
3K followers
500+ connections
Experience
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Education
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Case Western Reserve University School of Law
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Activities and Societies: School of Law Admissions Committee; Student Bar Association Budget Committee; Chief Justice of the Honor Court
Dean's Honor List: Fall 2007, Spring 2008, Fall 2008, Spring 2009
Additional work experience during law school included a Research Fellowship with Civic Enterprises, a public policy consulting firm in Washington, DC. -
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Licenses & Certifications
Volunteer Experience
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Partner, Remote Industry Program
Tulane University
Mentoring current undergraduate students on their career aspirations and providing exposure to the CPG insights, data, and analytics ecosystem
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Member, Social Investment Council
Echoing Green
Supporting sustainable social entrepreneurship with fundraising and support services for nonprofit start-ups, including business growth, communications, marketing/distribution, and geographic expansion
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Steven Cohen
In CPG, researchers often use scanner and panel data, with existing share estimates that make even minor share shifts significant. I just wrote a list of issues in understanding choices in CPG and the unique challenges compared to other categories, including… 1. Measuring Volume In CPG, understanding both the choice of product and the quantity purchased is crucial. However, standard methods for including quantity in choice models often fall short. 2. Multiple Sizes and Pack Counts CPG products come in a variety of sizes and counts, driven by marketing strategies. This variety affects patterns of competition and cannibalization, as well as price sensitivity measurement. 3. Multiple Categories CPG products are usually bought alongside others, unlike one-off purchases like cars. This raises the question of whether choices in one category are related to choices in another. 4. Choice of Where to Buy The decision of what to buy can depend on where it is purchased—whether it’s an outlet, an aisle, or online. CPG products are often available both in-store and online, adding another layer of complexity to modeling choices. A simpler approach works well for one-time, single-unit, same size purchases, but CPG products are purchased repeatedly, in different sizes and counts, and for different occasions. Therefore, CPG choice modeling involves not only the selection of a brand but also the choice of package size, count, price, and affordability, which are interdependent and affect consumer decisions For the full list of key issues in CPG research, check out the guide linked in the comments. #cpg #choicemodeling
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Kristy Bacher
Obesity drugs, private-label foods and shifting social patterns are disrupting America’s food landscape. What the Future:Food lays out how stakeholders from food makers to packaging companies to appliance makers can thrive in these changes. https://lnkd.in/g5-GVd-J
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Caroline Hewett
Obesity drugs, private-label foods and shifting social patterns are disrupting America’s food landscape. What the Future:Food lays out how stakeholders from food makers to packaging companies to appliance makers can thrive in these changes. https://lnkd.in/gwFr4JhN
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Natasha Weith
Shopping with customers is truly eye-opening! Below Forbes discusses Costco’s unique shopping habits with their treasure hunting mentality. At SIVO, we can help you understand improve your channel strategy: identify why your products aren’t being picked up in store or how to get chosen more often! Reach out to hear more: [email protected] #shopperinsights #marketresearch #channelstrategy
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Dan Snelten
Check out The Path https://lnkd.in/gWitq_p8 for career reflections and advice from top Insights & Analytics leaders, across a variety of industries. What does it take to become the Global Sr Director, Insights & Analytics for Kimberly-Clark? Take a look at Sean Burress’ career path for inspiration. Register to receive regular updates on featured leaders throughout 2024. #thepathtoinsights
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