“Brandon is an intelligent and enthusiastic content strategist and speaker. I had the pleasure of working with Brandon on various Later Media projects like LaterCon, a virtual social media conference, IG Lives, and monthly IG partnerships. He understands how to create content that resonates with a global audience and holds a wide range of knowledge in all areas of marketing. He was always on time with deliverables, super communicative, and went above and beyond to ensure the creative execution was flawless. I enjoyed working with Brandon and appreciated all he did for Later!”
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✉️ Brand Partnerships / Speaking: [email protected]
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4 people have recommended Brandon
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Rohit Khanna
As we move through 2024, influencer marketing is evolving fast. Brands are spending more on influencer partnerships, opening up more opportunities for creators. Smaller influencers with engaged audiences are in high demand, showing that authentic connections matter more than follower count. Staying genuine and transparent in your content builds trust, so always be yourself and honest in your endorsements. Brands now prefer ongoing collaborations, providing stability and allowing for deeper, more meaningful content. Using diverse content formats like short videos, live streams, and interactive content helps keep your audience engaged. Embracing AI and tech trends can give you an edge by finding the right collaborators and measuring success more accurately. Driving social commerce is another big trend; make it easy for your followers to buy recommended products directly through social media. Finally, balancing content creation with self-care is crucial. Promote positive mental health practices within your community. These trends highlight the importance of authenticity, innovation, and genuine connections. Embrace these changes to thrive in 2024 and beyond. #InfluencerMarketing #ContentCreation #Authenticity #DigitalMarketing #SocialCommerce #TechTrends #AIinMarketing #Engagement #MentalHealth #BrandPartnerships #CreatorEconomy #2024Trends #MarketingInnovation #InfluencerTips https://lnkd.in/gCf9_Jam
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Jessica Thorpe
Small Wonder... the OG synthetic influencer. Drop a comment if you remember her name... and if you're looking to learn more about the role AI is playing in the Creator Economy tune into today's Women in Influencer Marketing panel. 📅 Sept. 26th @ 1p EST Link in comments _____________________________ #AI #CreatorEconomy #influencermarketing
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Michael Baca
Brands need to start thinking long-term!!⏳⏳⏳⏳⏳ If you find an influencer who aligns with your companies values, don't just ask them to make one or two posts, but think about aligning with said influencer for multiple months or even years🤯 It's called the "face," not "faces" of a brand for a reason!! People love to see a face they trust to continually represent a brand! Think of Flo from Progressive Insurance!!!!! #socialmedia #marketing #brands
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