“Bill knows his stuff. He doesn't demand attention for himself; he just works steadily for the advancement of others. He is solid, reliable, and easy to work with. An absolute rock. ”
About
Senior level marketing, advertising, and integrated communications professional. Serves…
Activity
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This morning I had a wonderful breakfast meeting with the legendary Polo Garza, the former Ogilvy México CEO and WPP #Mexico Chairman. Polo is the…
This morning I had a wonderful breakfast meeting with the legendary Polo Garza, the former Ogilvy México CEO and WPP #Mexico Chairman. Polo is the…
Liked by Bill Duggan
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Retail media is the fasting growing ad channel today. This event will feature highlights from ANA research on RMNs, provide perspective from a Wall…
Retail media is the fasting growing ad channel today. This event will feature highlights from ANA research on RMNs, provide perspective from a Wall…
Shared by Bill Duggan
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Three days before Christmas in 2015, I interviewed to join ADWEEK. I read a textbook from college called "20 Ads that changed the world" to make it…
Three days before Christmas in 2015, I interviewed to join ADWEEK. I read a textbook from college called "20 Ads that changed the world" to make it…
Liked by Bill Duggan
Experience
Education
Publications
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Using Data to Manage Agency Relationships — What's Important to Marketers
Research was conducted to better understand how ANA members are using data to manage agency relationships and how learnings can be applied to optimize client/agency performance. The work looks at 37 different data points across broad categories including media, billing/budgets, agency time/fees, production, and creative. This was a joint collaboration between ANA and Decideware.
Other authorsSee publication
Projects
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Using Data to Manage Agency Relationships — What's Important to Marketers
To better understand how ANA members are using data to manage agency relationships and how learnings can be applied to optimize client/agency performance, ANA and Decideware looked at 37 different data points across broad categories including media, billing/budgets, agency time/fees, production, and creative.
Other creatorsSee project -
Media Transparency: Prescriptions, Principles, and Processes for Advertisers
ANA and Ebiquity/FirmDecisions outlined recommended responsibilities for advertisers and agencies to address the transparency issues identified in the K2 Intelligence study.
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Sourced Traffic: Buyer Beware!
The concept of sourced traffic, or traffic sourcing (any method by which digital media sellers acquire visitors through third parties) is unique to digital advertising. Marketers investing in digital advertising need to understand sourced traffic, the issues associated with it — including lack of transparency and high levels of bot fraud — and the action steps required to safeguard investments and optimize spending.
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Programmatic Transforms Digital Media Buying
Programmatic buying remains a huge opportunity as marketers are allocating a greater proportion of their media spend to programmatic while expanding its use well beyond online display to include all media types. While programmatic offers the benefits of targeting and efficiency, it also has many challenges including a lack of transparency and higher levels of fraud. A new ANA/Forrester survey provides a view on the "current state of programmatic" among the client-side marketing community…
Programmatic buying remains a huge opportunity as marketers are allocating a greater proportion of their media spend to programmatic while expanding its use well beyond online display to include all media types. While programmatic offers the benefits of targeting and efficiency, it also has many challenges including a lack of transparency and higher levels of fraud. A new ANA/Forrester survey provides a view on the "current state of programmatic" among the client-side marketing community. (Available to ANA members only.)
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The Rise of the In-House Agency
The objectives of this research were to gain critical insights into the penetration of in-house agencies, the services that these agencies handle, the degree to which external agencies are displaces by in-house agencies, the advantages and disadvantages of in-house agencies, and the internal costs to the company of employing in-house agencies.
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Learn how continued growth begins from within! Join us on October 1 for In-House Agency Day! We're fortunate to have an incredible lineup of…
Learn how continued growth begins from within! Join us on October 1 for In-House Agency Day! We're fortunate to have an incredible lineup of…
Liked by Bill Duggan
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Mark your calendars for September 25th, 12:05 PM - 12:30 PM at AdExchanger Programmatic I/O in New York City! Adalytics Founder, Krzysztof Franaszek,…
Mark your calendars for September 25th, 12:05 PM - 12:30 PM at AdExchanger Programmatic I/O in New York City! Adalytics Founder, Krzysztof Franaszek,…
Liked by Bill Duggan
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Did you know programmatic is the go-to method for 75% of CTV activation? (whether via open exchanges, PMPs, or ad networks). Continuing my summer…
Did you know programmatic is the go-to method for 75% of CTV activation? (whether via open exchanges, PMPs, or ad networks). Continuing my summer…
Liked by Bill Duggan
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I may not be rural - and apologies to non-30 Rock fans - but I do have urban fervor in sharing my selection as juror for the 2024 ANA Multicultural…
I may not be rural - and apologies to non-30 Rock fans - but I do have urban fervor in sharing my selection as juror for the 2024 ANA Multicultural…
Liked by Bill Duggan
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Anti Semitism Hate Speech Misinformation are thriving on X what brand would their ads appearing around Nazi Hezbollah Hamas ISIS images and Flags
Anti Semitism Hate Speech Misinformation are thriving on X what brand would their ads appearing around Nazi Hezbollah Hamas ISIS images and Flags
Liked by Bill Duggan
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I wanted to let everyone know that after 40 years in the advertising industry I will be retiring and leaving Ebiquity on August 31st. I feel…
I wanted to let everyone know that after 40 years in the advertising industry I will be retiring and leaving Ebiquity on August 31st. I feel…
Liked by Bill Duggan
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Marketers using retail media need to pay attention to off-site activity, which is increasing. And monitor for Made for Advertising websites as well…
Marketers using retail media need to pay attention to off-site activity, which is increasing. And monitor for Made for Advertising websites as well…
Shared by Bill Duggan
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Bergen buyers club deux! Marc I had something come up Marc I need coverage with my kids Marc my day went sideways, I can’t now Marc I have to go the…
Bergen buyers club deux! Marc I had something come up Marc I need coverage with my kids Marc my day went sideways, I can’t now Marc I have to go the…
Liked by Bill Duggan
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The ANA Measurement for Marketers practice, with significant input from our Media & Measurement Leadership Council, is now collaborating with the…
The ANA Measurement for Marketers practice, with significant input from our Media & Measurement Leadership Council, is now collaborating with the…
Shared by Bill Duggan
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Chris (and Ryan) were just warming up the money receiving with the open of last year's I'm Still Branding parody video. Congratulations on the exit…
Chris (and Ryan) were just warming up the money receiving with the open of last year's I'm Still Branding parody video. Congratulations on the exit…
Liked by Bill Duggan
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