Benjamin Spiegel

Benjamin Spiegel

Miami, Florida, United States
7K followers 500+ connections

Join to follow
Handels-Schule Oldenburg

About

Benjamin Spiegel is an Operating Principal at BayPine. Mr. Spiegel has focused the…

Articles by Benjamin

See all articles

Contributions

Join now to see all contributions

Activity

Join now to see all activity

Experience

  • BayPine Graphic

    BayPine

    United States

  • -

    Virginia, United States

  • -

    Cincinnati, OH

  • -

  • -

    Houston, Texas Area

  • -

    Greater Boston Area

  • -

    Greater Boston Area

  • -

    Greater Boston Area & Cincinnati Area

  • -

    Greater New York City Area

  • -

    Newton, MA

  • -

    Newton, MA

  • -

    Cambridge, MA

  • -

    Boston, MA

  • -

    Spain

  • -

    Fuerteventura

Education

  • Handels-Schule Oldenburg

    -

    Activities and Societies: Advanced IT and Statistics

    Business

  • -

    Activities and Societies: Computer Club - Atari generation ;)

    General Education

Licenses & Certifications

Publications

  • Brands Don't Want Bigger Data -- They Want Actionable Insights

    AdAge

    If I've learned one thing in 2014, it's that size does not matter -- insights do. Brands don't care how big your data is; instead, they want to know if you know how to use it and what they need to do next.

    See publication

  • The Death Of Discovery - CMO

    CMO Magazine

    The world has changed, and today we do not randomly stumble upon things as often anymore. We are served predefined and algorithmically selected content instead. Like dial-up Internet, discovery is quickly disappearing in our connected, programmatic, and audience-centric world.

    See publication

  • The Future of Big Data - Big Data 2.0

    ClickZ

    The future of big data isn't about numeric data points but instead about asking the deeper questions and finding out why consumers make the decisions they do.

    See publication

  • In Search Of A Search Agency? Ask These 10 Questions

    CMO.com

    Search has changed dramatically during the past two years, and the questions brands are accustomed to asking when evaluating search agencies are no longer enough.

    See publication

  • Regular Columnist at ClickZ

    ClickZ

    I am a regular columnist at ClickZ on all things Digital and Media - http://www.clickz.com/author/profile/2751/benjamin-spiegel

    See publication

  • Contributor for MarketingLand

    Marketing Land

    I am a regular columnist at ClickZ covering Data and Analytics - http://marketingland.com/author/ben-spiegel

    See publication

  • Twitter's New, Bigger Stage for Small Businesses

    Startup Nation

    Twitter has made two key improvements that create a bigger advertising stage for small businesses: It expanded its self-service ad platform to provide you with the ability to better target users across the network; and it increased your access to social media analytics on the platform.

    See publication

  • Columnist for Search Engine Land

    Search Engine Land

    I am a regular columnist at Search Engine Land on all things Search - http://searchengineland.com/author/benjamin-spiegel

    See publication

  • The Once And Future King: Editorial Or User-Generated Content?

    Search Marketing Standard

    It’s no secret that content is king when it comes to online marketing, but knowing which content strategy to use in your marketing efforts could have a significant impact on business outcomes. No matter which direction you go in, whether you create editorial or user-generated content, you want your marketing strategy to effectively reach out to your target audience and foster stronger relationships with potential and returning customers.

    See publication

Courses

  • GroupM University

    -

  • Twitter #TakeFlight Agency Leadership

    -

Projects

  • NATO Industrial Advisory Group (NIAG) - Implementation Plan for the Strategy on NATO's Role in Countering Hybrid Warfare

    - Present

    Member of the NATO Industrial Advisory Group (NIAG). 2017/2018 NIAG study on the Development of an Information Environment Assessment Capability with Advance Data Analytics.

  • Gain Insight into Your Brands Online Retail Shelf Space

    Increasingly, consumers are making brand choices at the large e-Retailer like Amazon, Walmart, CVS, Drugstore.com and Target by using the site search-box to find products they need. The higher you are ranked on the e-Retail website, the greater the likelihood of sales. Consequently, competition for shelf-space on these e-Retail sites steep. Yet, historically, evaluating your products’ position has been a manual effort, at best.

    In this webcast, Benjamin Spiegel will demonstrate how…

    Increasingly, consumers are making brand choices at the large e-Retailer like Amazon, Walmart, CVS, Drugstore.com and Target by using the site search-box to find products they need. The higher you are ranked on the e-Retail website, the greater the likelihood of sales. Consequently, competition for shelf-space on these e-Retail sites steep. Yet, historically, evaluating your products’ position has been a manual effort, at best.

    In this webcast, Benjamin Spiegel will demonstrate how Catalyst combines its proprietary eShelf Engine™ technology with Spotfire analytics and interactive visualizations to deliver deep insights to the competitive positioning of your products on online retail shelves.

    See project

  • Combining Owned and Earned Media Data to Drive Deeper Insights with Spotfire

    In this webcast, Benjamin Spiegel will explore a variety of search data and demonstrate how Spotfire can be used to build illustrative dashboards, drive insights, and refine paid and organic recommendations for more effective content strategies

    See project

  • Kidschool - The Movie - Co-Executive Producer

    Co-Produced independent film about a young man's search for understanding leads to abduction and tragedy. - http://www.imdb.com/title/tt0312870/fullcredits?ref_=tt_cl_sm#cast

    See project

Languages

  • German

    Native or bilingual proficiency

  • Spanish

    Limited working proficiency

Organizations

  • The Mediaweek Council

    Council Member

    - Present

    The council’s mission will be to amplify best practices and forward-thinking for the betterment of the media buying space for everyone, especially the audience of consumers viewing it. Critical themes to be addressed include safety, transparency, targeting & scalability across a variety of platforms. The council will also help guide Adweek’s own coverage of the rapidly changing business landscape.

  • The Sandpit

    Board Member

    - Present

    In the same way that The Sandpit applies the learnings of our experience to tech founders and startups, we also believe in taking a steer from global experts in digital marketing to help us to pick the best technologies, determine the most appropriate strategies and ask ourselves the tough questions from time to time. To this end, we have formed a Strategic Advisory Board for The Sandpit made up of an awesome mix of leaders covering brands, agencies, entrepreneurs and investors.

Recommendations received

15 people have recommended Benjamin

Join now to view

More activity by Benjamin

View Benjamin’s full profile

  • See who you know in common
  • Get introduced
  • Contact Benjamin directly
Join to view full profile

Other similar profiles

Explore collaborative articles

We’re unlocking community knowledge in a new way. Experts add insights directly into each article, started with the help of AI.

Explore More

Others named Benjamin Spiegel in United States

33 others named Benjamin Spiegel in United States are on LinkedIn

See others named Benjamin Spiegel

Add new skills with these courses

See all courses