Alex C.

40% of consumers are influenced by User-Generated Content during shopping. Unfortunately, most #CPG brands struggle to generate user content at scale   The quality is disappointing 😞  The volume is too low 📉  The content isn’t shareable 🚫  The format isn’t right 📏 We help brands like Häagen-Dazs, Sheba, Purina, Coca-Cola to scale user-generated content creation.   Discover our 6 proven tips below: #ugc #usergeneratedcontent #consumermarketing #hashting

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Influencer Marketing Becomes a Necessity for Restaurant Brands In 2023, restaurants increasingly shifted marketing dollars toward influencer partnerships, leveraging social media personalities to resonate with Gen Z and drive sales. Campaigns like Chipotle’s fajita quesadilla promotion with TikTok influencers Alexis Frost and Keith Lee contributed to record sales days for the brand. Influencer marketing, while not new, has surged in recent years. According to CreatorIQ, over 437,000 creators posted about food and beverage brands in the first half of 2023, resulting in 75.5 billion impressions and $4.8 billion in earned media value (EMV). Restaurants, from El Pollo Loco to Wingstop, have reaped the benefits, shifting from traditional ads to influencer-driven, content-first strategies. KFC’s CMO Nick Chavez highlighted how Gen Z now uses TikTok as a search engine, pushing brands to invest in social content and influencer relationships. These influencers, particularly micro and mid-tier ones, connect authentically with audiences, bypassing traditional peer reviews to drive stronger conversions. With influencer trust rising from 51% in 2019 to 61% in 2024 according to market studies, this strategy is poised for continued growth. From major chains to smaller brands, influencer partnerships are proving vital for increasing brand awareness and driving sales.

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The Power of Influencer Marketing: Partnering with UGC Creators In today's digital age, authenticity reigns supreme. Consumers are bombarded with polished ads and celebrity endorsements, making it harder for brands to truly connect. This is where User-Generated Content (UGC) creators come in – everyday people creating genuine content about brands they love. Partnering with UGC creators through influencer marketing can be a game-changer for your brand, boosting trust, engagement, and ultimately, sales. Why UGC Creators? - Authenticity: UGC feels real and relatable. People trust recommendations from peers more than traditional advertising, making UGC creators powerful brand advocates. - Micro-Influencer Power: Many UGC creators are micro-influencers with smaller, highly engaged communities. These targeted audiences are more likely to resonate with the content and convert into loyal customers. - Cost-Effective: Partnering with UGC creators can be significantly more affordable than working with mega-influencers, allowing you to stretch your marketing budget further. - Diverse Content: UGC creators can produce a wide range of content formats, from unboxing videos and product reviews to user testimonials and tutorials. This variety keeps your audience engaged and showcases your brand in a dynamic way. Building Successful Partnerships - Identify the Right Creators: Look for creators who align with your brand values, target audience, and content style. Utilize platforms like Instagram and Youtube to find creators who are already organically creating content about your brand or similar products. - Focus on Collaboration: The best partnerships are built on trust and shared goals. Work with creators to develop mutually beneficial content that resonates with their audience while achieving your marketing objectives. - Transparency is Key: Ensure clear disclosure of sponsored content. Transparency builds trust with viewers and strengthens the impact of the UGC. The All Things Flair Advantage At All Things Flair (ATF), we understand the power of UGC and influencer marketing. We can help you develop a comprehensive UGC strategy, identify the perfect creators, and manage the entire partnership process. We also offer a range of influencer marketing solutions, including: 1. Review Video Production: Get high-quality product reviews and testimonials from relevant UGC creators. 2. Influencer Outreach & Management: We'll handle all aspects of influencer partnerships, from finding the right creators to negotiating contracts and managing campaign deliverables. 3. Social Media Management: Amplify your UGC content with strategic social media management to maximize reach and engagement. Ready to unlock the power of UGC creators for your brand? Contact All Things Flair today! We'll help you build genuine connections with your target audience and achieve your marketing goals. #influencermarketing #ugc #ugccreators #brandpartnerships #authenticmarketing

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