Alex Russell

Are you a manager or leading a team? My good buddy Scott Albrecht was on The Friday Habit this week sharing his knowledge on the hierarchy of team needs. You should check out his book on Amazon and give this episode a listen wherever you get your podcast! https://lnkd.in/gTgCT7NF #podcast #leadership #contentmarketing

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Brands that try to be everything to everyone - end up being nothing to anyone. Know your strengths. Own them. Execute like hell. That's how you win. Focus beats trying to please the masses. Every. Single. Time. I discussed this with Brian S. Rowley on a recent Narrow Lanes - Podcast. KEY TAKEAWAY: As a marketing leader, you must be clear about “who” your brand is NOT, as much as “who” it IS. #narrowlanespodcast #exceptionalvalue = #obsession + #sacrifice

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This week marks the one-year mark of Fearless Foundry embarking on a new business model and operating as a creative collective. This past year I have learned SO much about the pros and cons of this ways of working, many of which I plan to share more about in upcoming newsletters, but hands down one of the biggest benefits we've gained from this new business model is the power of partnering with other creatives to extend our abilities and the services we offer. Our strategic partnership with The Key PR and Flight Design Co. beautifully exemplifies this — and unlocks our ability to provide comprehensive and high quality design and PR services to our clients while also allowing us to bring our branding and marketing strategy abilities to other folks that they served. It is an incredible example of how working collectively harnesses all of our abilities for the better. Curious to know more about the partnership and how these services might benefit your brand? Drop me a DM and we can set up a time for a free strategy conversation. #CreativeCollective #BusinessModelInnovation #StrategicPartnership #Collaboration #CreativeAgency #BrandStrategy #MarketingStrategy #PublicRelations #DesignServices #CreativeEntrepreneur

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NARRATIVE MOTION is the visual podcast that explores all things related to video production, video marketing, and strategy. IN THIS EPISODE: "ART IN MOTION: Unleashing and Promoting Creativity Through Video Marketing."

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Whither industry experience---> It happened again last week. A prospective client asked if we had experience in a very specific sub-vertical. They wanted to know we talked like them, walked like them, understood them. Makes sense, right? The ramp-up will be quicker; the process will be frictionless; the results should be, well, better. But here friends, is the danger: You develop campaigns that are on-message for the industry. They strike all the right chords. They read and look… just like everyone else’s. And perform accordingly. So may I make a suggestion since we’re friends and colleagues: By all means look for staff and external partners who “get it”, but also consider people who don’t and ideas that don’t fit nicely. It’s never been more important to be different and differentiated. That thump you heard is me jumping off my soap box. #marketingtips #marketingstrategy #marketingagency #aimhigher Want more? Go to: https://lnkd.in/eMgPPsZw

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