About
I am the Chief Marketing Officer at Bloomreach, a leading provider of SaaS solutions that…
Articles by Amanda
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What Marketers Want from Generative AI, As Told By a Marketer
What Marketers Want from Generative AI, As Told By a Marketer
A few weeks ago, I had the opportunity to present at GROW NYC (alongside our incredible partners at UrbanStems, I…
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Why we decided to transform our MarTech stack in the middle of a crisis
Why we decided to transform our MarTech stack in the middle of a crisis
"If we have learned anything from the speed at which our lives have changed, it is that we cannot allow our ability to…
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Finance vs. Marketing: The Role of e-Procurement Solutions in the Raging War of Compliance
Finance vs. Marketing: The Role of e-Procurement Solutions in the Raging War of Compliance
I’m in marketing and all too familiar with the epic battle between finance and marketing. Just writing it makes me…
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Why Being the Primary Financial Institution Doesn’t Really Matter
Why Being the Primary Financial Institution Doesn’t Really Matter
At MX, we have over 500 clients around the country, and most of them are focused on becoming the Primary Financial…
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Old School Marketing
Old School Marketing
As an 80s child, I remember a lot of color, a lot of The Cosby Show and an overwhelming amount of “synth pop” music –…
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How do social media and content marketing actually contribute to sales?
How do social media and content marketing actually contribute to sales?
There is no denying that “Content Marketing” has become a buzz-word, maybe even more so than social media; still, many…
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Modern Marketing in Financial Services with Sheryl Pattek
Modern Marketing in Financial Services with Sheryl Pattek
The Importance of Modern Marketing in an Old-Fashioned Business “Modern Marketing” is almost a redundant phrase…
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Activity
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I’m so excited to see Bloomreach recognized as a Visionary in the 2024 Gartner® Magic Quadrant™ for Multichannel Marketing Hubs! This recognition…
I’m so excited to see Bloomreach recognized as a Visionary in the 2024 Gartner® Magic Quadrant™ for Multichannel Marketing Hubs! This recognition…
Liked by Amanda (Elam) Cole
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🚀 **Exciting News!** 🚀 I am thrilled to announce that **Rich Communication Services (RCS)** is now officially in **General Availability** on…
🚀 **Exciting News!** 🚀 I am thrilled to announce that **Rich Communication Services (RCS)** is now officially in **General Availability** on…
Liked by Amanda (Elam) Cole
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I’m hiring a VP of Comms! I’m looking for a stellar leader with strong experience leading a high growth company’s communication team. Are you…
I’m hiring a VP of Comms! I’m looking for a stellar leader with strong experience leading a high growth company’s communication team. Are you…
Liked by Amanda (Elam) Cole
Experience
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Projects
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The Forward Thinker Conference Series
- Present
Developed the strategy, branding, event budget, content, partners, etc. Assembled an effective team to manage the entire event from travel and accommodations, to the invite process, the event follow up and more.
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Languages
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English
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We're moving away from charging for *access* to software and toward a model of charging for the *work delivered* by a combination of software and AI…
We're moving away from charging for *access* to software and toward a model of charging for the *work delivered* by a combination of software and AI…
Liked by Amanda (Elam) Cole
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Having some fun in #NYC at Women in Retail Leadership Circle on the road event. So many amazing women sharing stories, best practices and more…
Having some fun in #NYC at Women in Retail Leadership Circle on the road event. So many amazing women sharing stories, best practices and more…
Liked by Amanda (Elam) Cole
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Kristin Naragon
This company took their 10% return rate down to 1.6%. You can too. Product returns are a big problem for so many businesses. Sometimes it can seem like too complex of a problem to solve. In most cases, however, there is low hanging fruit—showcasing your products with the information your buyers need to make more confident purchase decisions. Akeneo is here to help with exactly that. Be a hero! Reduce returns. It’s good for business and the environment.
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Trish Nettleship
I’m honored to be quoted in a recent Forbes article alongside so many talented individuals. In today’s fast-paced business environment, it’s crucial for marketing teams to find ways to enhance efficiency and focus on impactful initiatives. In this article, you will find valuable insights on streamlining workflows and processes. I encourage you to check out the full article to discover practical tips that could improve your marketing approach. #Forbes #Marketing #Leadership #Efficiency #Workflows #Innovation #Collaboration
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Spear Marketing Group
Industry studies estimate that as much as 60% of MDF funds go unused. Check out the Spear Website for tips on how to get the most from MDF funds, including sample MDF programs and pricing. https://okt.to/C4DWck #mdffunds #partnermarketing #channelmarketing
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Mark Schwans
3 out of 4 retailers say they mispriced item 5% of the time. One out of 5 say they do that about 15% of the time. A good pricing solution mitigates these issues. Below, I share why these errors can easily happen and what retailers should be looking for when investigating a solid pricing rules engine. https://lnkd.in/ghFC_4NX
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Amber Halteman
When you're done with the long weekend and need to get back into the work mindset, ⬇ watch this short, impactful conversation. This webinar has interesting little nuggets for #multifamily professionals. We can't always be on vaca (boooo), and this is just the way to ease you back into the grind! #mulitfamilyrealestate #fintech #proptech #gozego
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Mark Brohan
Ecommerce industry experts say it takes careful planning to figure out how technology developments fit into an ecommerce practitioner’s operations and growth strategy, based on data and analysis in the 2024 B2B Omnichannel Buyer and Seller Report. https://lnkd.in/ggg6pYBG
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