Adriene Bueno

Adriene Bueno

New York, New York, United States
31K followers 500+ connections

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About

Hi there! I’ve been working in sports, media and entertainment for the past 12 years…

Experience

  • Arena (Sports, Media & Entertainment Careers) Graphic

    Arena (Sports, Media & Entertainment Careers)

    New York City Metropolitan Area

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    New York, New York, United States

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    San Francisco Bay Area

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    New York City Metropolitan Area

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    San Francisco Bay Area

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    Greater New York City Area

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    Greater Los Angeles Area

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    Greater Los Angeles Area

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    Greater New York City Area

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    UCLA

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    Greater Los Angeles Area

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    Greater Los Angeles Area

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    Greater Los Angeles Area

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    Greater New York City Area

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    Greater Los Angeles Area

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    UCLA

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    UCLA

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    UCLA

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Education

Volunteer Experience

  • Sports & Entertainment Equity Network (SEEN) Graphic

    Founding Board Member

    Sports & Entertainment Equity Network (SEEN)

    - Present 7 years 11 months

    Sports & Entertainment Equity Network (SEEN) is dedicated to hosting memorable events & creating opportunities for Black & Brown professionals in the industry.
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    • Develop nonprofit's mission statement, key pillars, and strategic evolution of the brand
    • Cultivate partnership with Overtime to increase DEI initiatives and hiring efforts

Projects

  • NBA G League Rebrand in Partnership with Gatorade

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    • Led the overall rebrand project management process for the NBA G League in partnership with Gatorade and global stakeholders across all 30 NBA teams, 27 G League teams, and 18 partners through 6 presentation roll-outs at 300% efficiency (compared to previous rebrand)
    • Secured $1.8M+ budget for the rebrand by providing cross-departmental budget insights when negotiating with the Finance Committee

    See project

Honors & Awards

  • Hispanic Executive - Latinos in Sports Rising Stars

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    The inaugural Latinos in Sports series celebrates the Latino community’s contributions to the business of sports by spotlighting its most accomplished leaders, from the top movers and shakers to the rising stars in the industry.

  • Creators of Color Honoree

    Hashtag Sports

    Each year, Creators of Color spotlights and empowers sports entertainment creatives 21-33 years old who identify as Black, Latinx, Asian, and People of Color.

    Creators of Color is a career enablement platform and creative community for the trailblazers of the sports entertainment creator economy.

    The honorees are independently selected by The Engagement Academy of Sports Entertainment based on merit and qualification across creative specialties.

  • Sports Business Journal New Voices Under 30

    Sports Business Journal

    Representing the future leaders in sports business and rising influencers across the industry, the members of the class of 2022 reflect the diverse and dynamic talent in sectors across analytics, law, representation, finance, digital content, executive search, venue development and more.

    Assisted by an outside panel of 26 judges, SBJ selected individuals for their ability to stretch beyond the traditional roles within their organizations, break boundaries and take on additional…

    Representing the future leaders in sports business and rising influencers across the industry, the members of the class of 2022 reflect the diverse and dynamic talent in sectors across analytics, law, representation, finance, digital content, executive search, venue development and more.

    Assisted by an outside panel of 26 judges, SBJ selected individuals for their ability to stretch beyond the traditional roles within their organizations, break boundaries and take on additional responsibility, all before the age of 30. Their entrepreneurial spirit, willingness to take risks and conviction to lift their voices in support of social causes is noteworthy.

    More than 200 nominees were considered for New Voices Under 30, and judges met in a virtual format earlier this month to select the honorees. For more information on the New Voices Under 30 program, visit www.sbjnewvoicesunder30.com.

  • NBA Employee Spotlight Award

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Organizations

  • Latinx in Sports

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    - Present

    linkedin.com/company/latinx-in-sports

  • Sports & Entertainment Equity Network (SEEN)

    Founding Member

    - Present

    https://www.seencommunity.org/

  • Women in Sports & Entertainment (WISE)

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    - Present

  • Sports & Entertainment Business Network (SEBN)

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  • UCLA Athletics - The Den

    Athlete & Media Relations Manager

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