LinkedIn company and contact targeting are features in Campaign Manager that allow you to run company- and contact-based marketing campaigns on LinkedIn. You can tailor your advertising campaigns and target a priority list of contacts or companies, organizations, and schools, in addition to standard LinkedIn profile-based targeting.
When you upload lists of companies, organizations, or schools you’d like to engage on LinkedIn, we cross-reference the information against the 50M+ LinkedIn Pages on our platform. A targeting segment is then created and made available for targeting in advertising campaigns.
If you upload a list of contacts, the information on your list will be matched with LinkedIn members to create a unique targeting segment.
To fully maximize their targeting potential, advertisers can layer additional member-provided profile information, such as job function or seniority, to ensure that messaging reaches the desired audience.
Learn more about getting started with company and contact targeting.