LinkedIn Matched Audiences

Last updated: 3 months ago

LinkedIn Matched Audiences are custom audience segments you can use as targeting selections in your advertising campaigns. With Matched Audiences, you can:

  • Upload a list of companies or contacts 
  • Retarget member accounts that: 
    • Visited a page on your website 
    • Engaged with your single image ad 
    • Engaged with your document ad 
    • Viewed your video ad 
    • Opened or submitted your Lead Gen Form 
    • Opened a conversation or clicked on any conversation ad call-to-action (CTA) 
    • Engaged with your Company Page 
    • Responded to your LinkedIn Event 
    • Connected through Conversions API
  • Integrate contacts from a third-party system

Learn more about retargeting with Matched Audiences.

You can also create a predictive audience to help expand your campaign’s reach by creating an audience of people with similar characteristics to your existing data source who are more likely to convert. 

Important to know

Matched Audiences will only match members who have opted in from the EU, EEA, or Switzerland and, globally, members who have not opted out. This can result in lower audience counts.

Related tasks 

Related tasks for creating audiences 

Learn more

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