How are the world’s most successful businesses leveraging AI to skyrocket their brands? Join Kantar for a virtual summit with insights from visionaries at top global brands and Kantar’s AI experts, featuring Profiles by Kantar CEO, Caroline Frankum and Thousandshores Inc. Head of Marketing and Consumer Insights, Carson Liu, discussing the use of AI in delivering high-quality data. Other guest speakers include leaders from Nestle, Meta, Reckitt, Standard Chartered Bank, ITC, HSBC, and Said Business School, University of Oxford. Save your seat now for this free event: https://lnkd.in/gtAzfY85 #AI #Innovators #Brands #KantarAI #Summit

¿Cuáles son las categorías de bienes de consumo que crecen en CAM? En el #ConsumerInsights del segundo trimestre del año se muestra que #CuidadoDelHogar, #Bebidas, #Lácteos y #Alimentos son los sectores donde el #Shopper centroamericano enfoca su gasto, mientras que #CuidadoPersonal es el canasto menos desarrollado. Lee más de este análisis en 🌐 https://lnkd.in/gBNwNp7K #Kantar #FMCG #Consumidor #Hogares #CAM

We had a packed house at Advertising Week New York for our session with Kantar’s Chief Media Commercial Officer Nicole Sitar Jones alongside Reddit, Inc.’s Global Head of Marketing Science Ryan Brendle, and AXIOS Media Reporter Kerry Flynn. The discussion took a look at unlocking brand growth using performance marketing tactics. As Nicole puts it, “You really need to be meaningful, different and salient, otherwise all of your activity is for not. It’s about how consumers think and feel about brands, that’s what leads to market penetration. And holistic measurement is the key to understand whether or not you’re effective in building the equity, penetration, and share.” #AWNEWYORK24 #BrandBuilding #MarketingTrends

It's 76 days to Christmas! 🎄🎅🎁 Make sure your Christmas ads are not a cat-ads-trophe! 🙀 Why not test your creative on Kantar Marketplace to make sure you engage with your audience and leave a lasting impression. Connect with Senamile Zungu, Saiesh Ajudhiya, Kimberley Walter or your Kantar contact to book a demo and find out how LINK can make sure your creative works. Find out more here: https://lnkd.in/g48WQUJU #ChristmasAds #Creative #EffectiveCreative #Advertising

IGNITE – available on demand now!🔥Watch these sessions here: https://lnkd.in/eTJdQqMV 👓 Mark Ritson on how not to mess up your brand ☠️ Liquid Death on the importance of humour 💼 Brands in the boardroom with Marketing Week, YouTube, Virgin Atlantic & the IPA (Institute of Practitioners in Advertising) 🏆 Kantar BrandZ UK most valuable UK brands and the Blueprint to Brand Growth ⚡ AI-powered effectiveness with Reckitt & Virgin Media O2   #KantarIgnite #BrandGrowth #Brands

How can you optimise AI to deliver high-quality data? How can you maximise the value of consumer data? Join us on Wednesday 16 October for a free virtual summit where you’ll gain invaluable insights from global industry leaders and Kantar’s AI experts. Our distinguished lineup includes guest speakers from Nestlé, Meta, Reckitt, Standard Chartered, ITC Limited, Thousandshores Inc. HSBC, and Saïd Business School, University of Oxford. 🔜RSVP by 15 October: https://lnkd.in/gkb4TcPd #AI #KantarAI #Marketing

Your brand size today determines where you can most easily Find New Space. Kantar shopper data shows that smaller brands get about 80% of their incremental growth by acquiring more buyers. Big brands only get 10% of their incremental sales in this way. Their incremental growth is reliant on existing buyers buying more and getting new people to shop the category for the first time.    Is your category’s ceiling coming down on you?    Read our new article on how to find growth if you’ve maxed out on your brand’s penetration here: https://lnkd.in/gJrsMkPW Mary Kyriakidi Dr Nicki Morley   #DiaryofACMO #FindNewSpace 

🎉 The Kantar team had a fantastic day in Paris yesterday, with 200+ like-minded #CX #EX enthusiasts and experts at Qualtrics XM Live. 🌟 We met many clients (like old friends 🤝) and wanted to thank everyone for coming along and making this industry great! 🙌 We heard @Bianca Leonardi on the latest Bain & Company POV on the Future of CX, Tiphaine from Kantar on the CX Standards (👉 Click this link to learn more!) and James Scutt on XM Institute. A huge thank you to our wonderful hosts from Qualtrics, Nicolas Saintagne, Sylvain Legrand ☁, and Matthieu Angot, and to our awesome client Laurent Petitmangin from Air France-KLM. ✈️👏 #TeamKantar #QualtricsXMLive #CustomerExperience #Innovation #AirFranceKLM #Kantar #KantarFrance #CX #XMLive Rob Huijboom Melanie Wright Karen Tartour Tiphaine Le Gorju Ludovic FLECHER Stéphane Patureau Annabelle Hermant Delphine Mirande

🌟 The Future of Measurement: Use AI to Optimize Brand Building 🔍📈 Uncover how Kantar’ AI-driven media and creative measurement solutions are helping brands, such as Reddit and MassMutual, to shape their media planning strategy and brand growth. Join us live on October 29 at on our upcoming ADWEEK webinar to hear directly from experts Ryan Brendal from Reddit, Bridget Nelson from MassMutual and Jeremy Jones from Kantar. Register today: https://lnkd.in/gDyasBNV #adweek #reddit #massmutual #brandbuilding #measurement #media