Marketing Developer Platform Changes | October 2023

October 16, 2023

Product & Platform Announcements

Conversions API: Build a server-to-server integration to strengthen both performance and privacy.

Leverage LinkedIn's Conversions API to build a solution that connects marketing data, like online and offline conversions, directly to LinkedIn. Conversions API enables full-funnel measurement and powers campaign optimization while providing a secure, reliable data connection. Get started by reviewing the prerequisites and application process here.

Creatives API: New call to action types

We've expanded the call to action types for a lead generation form creative to include: JOIN, SIGNUP, REQUEST DEMO.

Breaking Changes

The monthly API versions below will be deprecated and removed from the platform on the dates listed. To avoid disruptions to your platform, please migrate the latest API version launched today.

202211 - November 15, 2023
202212 - December 15, 2023
202301 - January 15, 2024