Marketing Developer Platform Changes | May 2023

May 15, 2023

Content API: Externalizing Document Ads In September 2022, we rolled out a new ad format, Document Ads, which allows advertisers to share ungated and gated documents, such as case studies, white papers, or research reports, directly in the LinkedIn feed. With Document Ads, target audiences can read or download documents without leaving the feed. Advertisers can choose to share their content freely to build awareness and grow thought leadership or gate their documents with a Lead Gen Form.
Document Ads API Prior to today, creating a Document Ad was only available to advertisers through Campaign Manager. The new Document Ads API allows advertisers to now have access to a new format during ad creation on partner platforms. To learn more, see the Document Ads API page.
Ad Analytics API: New metrics for Conversation Ads We’re launching a new & improved version of Conversation Ads on May 22nd, with availability increasing over time. Alongside this product change, we will introduce two new reporting metrics for Conversation Ads - headlineImpressions and headlineCTR - to help you measure campaign performance for new & improved Conversation Ads. These new metrics will measure the number of times members are shown the headline of the Conversation Ad and the number of times members clicked on it to start a conversation. To learn more, see this article.