Marketing Developer Platform Changes | July 2019

Expressiveness: Targeting Migration

Enhanced targeting capabilities by enabling more ways to combine targeting facts. Learn more

Changes in Default Permission Scopes

Who's impacted? All partners

Default scopes allow apps to make calls to /oauth/v2/authorization without explicitly requesting scopes in the scope parameter. If your apps rely on default scopes, they must now request scopes explicitly in their OAuth flow.

Permissions Migration

Who's impacted? All partners

LinkedIn is making changes to a selection of our permissions to better serve our members and partners. If your app is asking for any of the following old permissions (rw_ad_campaigns, r_ad_campaigns, rw_organization, r_organization, rw_dmp_segments, r_ads_leadgen_automation, rw_company_admin, rw_nus, w_share) when requesting access to LinkedIn resources during OAuth 2.0 authorization process and/or during the LinkedIn application configuration, you'll have to prompt your users to reauthorize and get tokens for the associated mapped new permissions.

If you’re curious about all the current migrations that may require updating your applications see what’s in our migrations page.

Interest Targeting now available via API

Reach members with relevant ads that match member’s professional interests – based on the  content they share and engage with on LinkedIn and Microsoft’s Bing. Learn more

Important changes to how LinkedIn matches uploaded contact lists (no action required)

Email addresses will now only match verified email addresses.

Matched Audience CSV uploads not used in a live campaign will be automatically archived after 30   days of inactivity.

Match rates for partner lists will now be based on member data uploaded within the last 7 days.

Lead Gen Form fields increased from 7 to 12

Lifting the limits on the number of fields available customers can use on Lead Gen Forms from 7 to 12 to provide additional flexibility to marketers. Learn more

Get Social Activity and Creative Details for Organizational and Sponsored Content Posts

In an effort to enhance your ad creative reporting functionality, we are enabling you to retrieve creative and social action data for the campaigns you're running or the pages your're administering, while maintaining our updated authorization rules.

A/B Testing

Improved ROI by testing what’s going to work best.

New Objectives Enabled with OBA

Manage campaigns and optimize results based on your objectives.

Live Video (organic)

Ability for brands and influencers to share live video streams on LinkedIn.

Conversation Ads

Use messaging with guided replies to drive results at every stage of the buyer’s journey.

LinkedIn Live shone at Cannes Lions Festival of Creativity – June 17-21.

Highlights included a daily morning show with event hosts, Dentsu, Adweek, Sir Martin Sorrell, and more! Read up on all the action using the hashtag #LinkedInCannes on LinkedIn.

Microsoft announced FY’19 Q3 results – April 29, 2018.

LinkedIn continues to demonstrate exciting growth – revenue increased 27% (up 29% in constant currency), and record levels of engagement were highlighted by LinkedIn sessions growth of 24%. Read the full press release here.

We hope you’ve enjoyed our newsletter. We’d love to hear what you think. Please send us a note at lmsdeveloperteam@linkedin.com