Marketing Developer Platform Changes | November & December 2021

December 13, 2021

In addition, we also wanted to share our perspective on the changing privacy landscape and our privacy-first approach to B2B digital advertising. First, we are introducing new approaches that help provide online consistency across channels and devices, all while limiting or even eliminating the use of third-party personal data. We’re beginning to test Group Identity for B2B leveraging our first-party data to group members together based on shared professional identity attributes, such as seniority and industry. Second, reaching your audience is only one part of effective digital advertising - B2B measurement must evolve, too. As part of the many paths that we’re exploring, we also are applying technologies to measure campaign success including: collecting conversions using first-party cookies, using artificial intelligence to measure conversions, and attributing offline conversions.These are a few of the solutions we’re testing, and we’ll continue to update you through this monthly newsletter. 

Platform 

Save time with the new OAuth Token Generator tool

  • Who’s impacted: All partners
  • What’s happening: The new OAuth token generator tool configures your app and generates access tokens for you, saving you time and allowing you to jump straight into exploring our APIs. Learn more. 

Campaign Management

 Try the new Video API open beta 

  • Who’s impacted: All partners 
  • What’s happening: Video is the most engaging format on LinkedIn. And we’ve launched a new Video API open beta to make it easier to create video posts and ads, with thumbnails and captions capabilities. The API also now supports the ability to post on behalf of a member, and not just a company page. Learn how to create videos that deliver results on LinkedIn with these recommendations. Please submit any feedback through Zendesk. 

Sponsored Messaging EU Targeting Restrictions

  • Who’s impacted: Partners using the Message Ads API or Conversation Ads API
  • What’s happening: We are stopping the display of Message and Conversations Ads to EU members effective starting January 10, 2022 for new and existing campaigns. New and existing Message or Conversation Ads campaigns targeting EU members will fail with a 400 error. This only affects targeting members based in the EU. Targeting members outside the EU are not impacted.

Changes to conversion tracking on LinkedIn 

  • Who’s impacted: Partner using the Insight Tag API 
  • What’s happening: In light of changing regulations on privacy, we are asking customers to enable “enhanced conversion tracking” for all LinkedIn Campaign Manager accounts. “Enhanced conversion tracking” allows first-party cookie tracking to minimize impact to their campaign performance due to privacy changes. If a customer uses LinkedIn Insight Tags, we recommend they enable “enhanced conversion tracking” in Campaign Manager. If a customer uses sitewide image pixels, we recommend they switch to Insight Tag and enable “enhanced conversion tracking”. There is no impact to your integration. More information can be found in this help center article. 

Page Management 

[reminder] School mentions now require an organization ID

  • Who’s impacted: Partners using the Shares or UGC API to mention a School
  • What’s happening: If you are using a school URN (urn:li:school:{id}) to mention a school, starting November 30, 2021, you will be required to use an organization ID (urn:li:organization:{id}) to mention a school. After this date, you will get an error response when using the Share API with CREATE operations and a school URN is mentioned. Learn more. 

Breaking Changes

[reminder] School Mentions for Shares and UGC API

  • Who’s impacted: Partners using the Shares or UGC API to mention a School
  • What’s happening: See Page Management section above 
  • When: Starting November 30, 2021

[reminder] OAuth 2.0 scopes enforcement

  • Who’s impacted: All partners
  • What’s happening: LinkedIn will sunset all legacy OAuth permissions on December 31, 2021. To ensure that your integration’s OAuth flow is not impacted, your authorization request should only include permissions listed in your application settings. The complete permission list is under the “Auth” tab under “OAuth 2.0 scopes”. Existing access tokens and refresh tokens are not impacted.
  • When: December 31, 2021

[reminder] New API call length requirements 

  • Who’s impacted: All partners 
  • What’s happening: To improve our network infrastructure and API traffic, we now require all API calls to meet the new length requirements. Requests exceeding the new length requirements will be rejected. To avoid calls being rejected, we recommend using query tunneling. See migration guide here. 
  • When: Starting March 31, 2022