Marketing Developer Platform Changes | April 2021

April 26, 2021

Reporting & ROI

Introducing LinkedIn Brand Lift Testing 

  • What’s happening: Use the new Ad Lift Test API to create a brand lift test and gauge the impact of your ads on brand metrics that you care about: awareness, consideration, familiarity, favorability, and more. Better measure your brand marketing efforts and optimize for future brand value. Learn more. 

Use the Ads Review Information API to check the status of a Brand Lift test

  • Who’s impacted: Partners using the new Ad Lift Test API 
  • What’s happening: Use this new API to understand if a Brand Lift test has been approved or rejected and potential rejection reasons to better troubleshoot. Before calling the endpoint, make sure to obtain the brandLiftTest urn and the reviewVersionTag of the specific version of the entity being tested. Learn more. 

Metrics grouped by member demographics now require longer processing time 

  • Who’s impacted: Partners using the adAnalyticsV2 API
  • What’s happening: Metrics grouped by member demographics, such as company size and job function, will now be available in 12-24 hours. Historically this data was available within a few hours. The change is a first step towards scaling our systems to provide greater value. There is no change to performance metrics, such as those reported by creative, campaign or account, which will continue to be near real-time.

Page Management 

[reminder] Shares and UGC Posts Article Type Posts

  • Who’s impacted: Partners using the Shares and UGC Posts APIs
  • What’s happening: Starting May 31, 2021, for article type posts the description, title, and thumbnail will be set from LinkedIn’s URL Preview of the URL only if the description, title, and thumbnail are not provided from the API call. Prior to this change, each field was set from LinkedIn’s URL Preview if the specific field was not set. If a specific representation of the post is desired, set the description, title, or thumbnail fields, rather than rely on automatic preview. Use the Post Inspector tool to determine what the LinkedIn URL Preview looks like. 

Audiences

[reminder] New API rate limits for DMP streaming

  • Who’s impacted: Partners using the DMP streaming API 
  • What’s happening: Starting April 30, 2021, we will be introducing granular rate limits for our DMP streaming APIs (Users & Companies) to prevent abuse, ensure service stability, and consistent API availability. These limits will be enforced in addition to your current daily limits, which can be found through Developer Portal > My Apps > App > Analytics > Quotas and usage. Learn more. 

Breaking Changes

[reminder] New API rate limits for DMP streaming 

  • Who’s impacted:  Partners using the DMP streaming API 
  • What’s happening: See Audiences section above 
  • When: Starting April 30, 2021, we will be introducing granular rate limits for our DMP streaming APIs. 

[reminder] Shares and UGC Posts Article Type Posts

  • Who’s impacted: Partners using the Shares and UGC Posts APIs
  • What’s happening: See Page Management section above
  • When: Starting May 31, 2021

Developer Platform

Use the new API product endpoint catalog to know what you have access to 

  • Who’s impacted: All partners 
  • What’s happening: Use this new Developer Portal tool to get a holistic view of the endpoints and permissions your application has access to. Easily view, sort, and filter through all the endpoints associated with an API product. Get started by visiting the Products tab under any application and select view endpoints for any product. Learn more.