Marketing Developer Platform Changes | April 2019
Basic and Company Profile Changes
We're reducing fields available via our Basic Profile and Organizational APIs.
Basic profile changes | Company profile changes
Community Management Migration to V2
We're deprecating v1 of our Company Pages APIs and migrating developers to v2.
Please bookmark this page to keep abreast of all the current migrations that may require updating your applications.
A/B campaign testing
Improve ROI by testing what's going to work best.
New objectives enabled with Objective-Based Advertising
Manage campaigns and optimize results based on your objectives.
Live Video (organic)
Ability for brands and influencers to share live video streams on LinkedIn.
Interest-based Targeting
Reach members with relevant ads that match member's professional interests – based on the content they share and engage with on LinkedIn and Microsoft's Bing.
"Of course, in a broader sense, interest targeting is nothing new - most social platforms have offered such for some time. But even so, given LinkedIn's unique, professional focus, the option may prove highly valuable...Definitely something worth considering in your 2019 strategy."
Andrew Hutchinson from Social Media Today
Along with a front-end face-lift, our redesigned self-serve experience provides users more robust functionality:
- Streamlined provisioning process to enable users speedy access to our APIs with visibility into the approval status.
- Easy way to add new products and permissions to apps.
- Redesigned look and feel to improve discoverability of our products.
We hope you’ve enjoyed our newsletter. We’d love to hear what you think. Please send us a note at [email protected]