Zambezi is a creatively-inspired, performance-driven integrated agency based in Los Angeles and Minneapolis. Proudly independent and woman-owned, we deliver “Bigger Bites” for brands across several categories, including TaylorMade, UKG, Under Armour, ESPN, Bose, Atlantis, Google, and more. The agency won Advertising Age "Small Agency of the Year” two times, was recognized as one of the Largest Woman-Owned Businesses in Los Angeles by the LA Business Journal (LABJ) seven times, a 2022 LABJ Disruptor Honoree, and named to the Inc. 5000 list of fastest-growing private companies in the U.S. seven times, most recently in 2024. Zambezi has been recognized for its creative work at Cannes, The One Show, Webby's, Clios, and many more.
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As the playbook for sports marketing evolves, teams like the Minnesota Timberwolves are finding new ways to connect with fans on a deeper level. Timberwolves’ Chief Marketing Officer, Mike Grahl, spoke with Jon Springer about how our latest collaboration for “Bring the Nice” resonates with Wolves fans and beyond. Check out the Ad Age article below to learn more about the creative strategies to engage fans! https://lnkd.in/e42K6GNT
‘Bring the Nice’ is “both an invitation to fans and a warning to opponents” according to Minnesota Timberwolves CMO, Mike Grahl. As the Wolves vs. Nuggets game tips off tonight at Target Center in Minneapolis, the custom-built visual world of local OOH and in arena creative ignites the spirit of the team’s dedicated fans. Watch out, Denver, you might get dunked on. #BringTheNice #TakeBiggerBites
As the playbook for sports marketing evolves, teams like the Minnesota Timberwolves are finding new ways to connect with fans on a deeper level. Timberwolves’ Chief Marketing Officer, Mike Grahl, spoke with Jon Springer about how our latest collaboration for “Bring the Nice” resonates with Wolves fans and beyond. Check out the Ad Age article below to learn more about the creative strategies to engage fans! https://lnkd.in/e42K6GNT
Studio Motion Design Director, Damien Nemire-Pepe, is more creative than spooky this #Halloween. His costume? The DIRECTV brand guidelines! From suit to tie to pocket squares. Fully embracing his role as a detail-oriented director with FIN Studios, who works with DIRECTV to develop striking design, compelling writing, and engaging motion graphics for projects all year-round. Their collaboration focuses on crafting experiences that resonate with audiences and elevate the DIRECTV brand.
We’re excited to announce and celebrate our Atlantis Resorts campaign, Discovery of A Lifetime, for winning the 2024 Travel Weekly Magellan Award Gold in the Destination Marketing category! 🏆✨ This award celebrates the creative marketing efforts that highlight the amazing experiences and attractions at Atlantis. A big shoutout to the team whose hard work and imagination made this possible! https://lnkd.in/gDN9UUjE
The Dodgers are leading the #WorldSeries against the Yankees. What aspect of advertising do you think has the biggest impact on viewer engagement as the series continues?
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Go behind the lens with director Michael Medoway on our shoot with the Minnesota Timberwolves for “Bring the Nice.” Doing it all for the fans, Medoway captured the joy and energy of basketball, a sport he knows and loves himself, and the true essence of ‘Minnesota Nice'. #BringTheNice #TakeBiggerBites
Minnesota Timberwolves CMO, Mike Grahl, and Zambezi Founder, Chris Raih, spoke with Ad Age for an in-depth look at the Wolves latest campaign, “Bring the Nice.” Click through to read about how the new campaign captures the dedication and excitement of the Wolves fanbase—who don’t make it easy for opponents to play on their home court! And as the National Basketball Association (NBA) regular season tips off tonight, we are excited to see the hero film make its broadcast debut on TNT during the Timberwolves vs. Lakers game. A big thank you to Jon Springer for this story and a just as dedicated Wolves team, including Mike Grahl and Heather Meyer, for their vision and embodiment of ‘Minnesota Nice.’ https://lnkd.in/gf3axChP
Zambezi reposted this
The Minnesota Timberwolves aren’t here to be nice, they’re here to be NIIIICE... In a new integrated campaign with the team, ‘Bring the Nice,’ the sentiment ‘Minnesota Nice' is redefined from thoughtful and neighborly to confident and athletic, remixing the word ‘nice’ into something potent and interesting. Crafted entirely in Minnesota with our team at Zambezi North, the spot showcases authentic local culture and embodies the spirit of true Midwestern loyalty. Featuring rising star Anthony Edwards, local young athletes, business owners and real fans, no actors. Produced by FIN Studios with Director Michael Medoway, the campaign is anchored by a :60 film and includes a custom-built visual world of local OOH, global digital and social, and in arena creative, and celebrates the spirit of the Timberwolves dedicated fan base with a new level of swagger. Thank you to such collaborative and fun to work with clients on this one! We felt that Minnesota Nice every step of the way. #BringTheNice #TakeBiggerBites