Zion & Zion’s Senior Director of MarTech and Data Strategy, Jack Pace, and Tealium’s Sav Khetan discuss how even with Google NOT deprecating third-party cookies, the way is paved for trusted, privacy-compliant technologies. As pressure eases, brands will have the opportunity to innovate in ways that make consumers feel heard and valued-without compromising their privacy. #PrivacyCompliance #FutureOfMarketing #ZionAndZion #Tealium #CustomerTrust
About us
Our approach to providing marketing services is straightforward and rooted in research, data, creative, analytics, marketing technology, and customer data platforms (CDPs). We are a full-service agency with a fully-staffed CDP practice, who meets our clients at what we refer to as “the intersection of strategy and creativity.” Our success comes from a deep understanding of our client’s business and the development of strong strategic insights to make marketing and advertising dollars go further. It is our use of technology and our relentless pursuit of knowledge that sets us apart from our competitors. With operations in Charlotte, Chicago, Los Angeles, Philadelphia, Phoenix and Seattle, our clients include national and international brands, including Campbell’s Soup, Aristocrat Technologies, ARS/Rescue Rooter, BD (Becton Dickinson), Bill & Melinda Gates Foundation, Goodwill, McDonald's, NASCAR, the NBA, Taylor Morrison, University of Arizona, and Walmart.
- Website
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http://www.zionandzion.com
External link for Zion & Zion
- Industry
- Marketing Services
- Company size
- 51-200 employees
- Headquarters
- Tempe, Arizona
- Type
- Privately Held
- Founded
- 2002
- Specialties
- Marketing Strategy, Advertising, Public Relations, Social Media, Interactive Development, Website Design & Development, Digital Marketing, User Experience/Information Architecture (UX/IA), Graphic Design, Branding, Media Strategy, and Market Research
Locations
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Primary
74 E Rio Salado Pkwy
Ste 200
Tempe, Arizona 85281, US
Employees at Zion & Zion
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Joseph M. Marino
Data-Driven | Marketing | CDP | AdTech | MarTech | Retail Media | Loyalty | UX+CX
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Aric Zion
CEO @ Zion & Zion • Ex-Global Fortune 200 Exec • ASU CSL Board • Walter Cronkite Board • CX/ABX & CDP Industry Leader
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Teri Scholz
Public Relations Director at Zion & Zion
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Leslie Sonnenklar
Director, PR & Social Media at Zion & Zion
Updates
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Zion & Zion Senior UX Designer Nicolle Rodrigues emphasizes that understanding and mitigating the impact of loss aversion in UX design is essential to creating positive user experiences, as it allows designers to boost user confidence, reduce hesitation, and ultimately drive better business outcomes. https://bit.ly/3z6wvai #ZionandZion #UXDesign #UserExperience
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Join our Senior CX/UX Strategist, Amanda Johnson, MBA, alongside Fullstory and UserTesting experts on Sept. 10 for a webinar that will change how you think about behavioral data. Discover cutting-edge strategies to transform insights into powerful actions that drive real results. Register here: https://bit.ly/3AKvLbz #UserExperience #BehavioralData #ActionableInsights #DigitalAnalytics
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Zion & Zion reposted this
Have you had a chance to check out Zion & Zion's latest white papers? I saw this as the perfect opportunity to use my Retrieval-Augmented Generation (RAG) application to explore and extract insights from the papers! Latest White Papers (links in the comments): 📊 Manual vs. CDP-Based Suppression: Efficiency and Cost Savings: Discover how CDP-based suppression streamlines marketing, reduces time spent on audience suppression, and enhances campaign effectiveness. 🔄 The Role of CDPs vs. Lifecycle Marketing Tools: Learn the distinct roles of CDPs and lifecycle marketing tools in your MarTech stack and how to use them effectively. ❌ 5 CDP Clients That Failed: Explore real-world examples of CDP failures and the importance of a unified data strategy for success. 🚀 Empowering CDP Use Cases: Identifying Key Journeys: Learn to analyze and prioritize journeys for CDP development to enhance customer experience and drive business growth. 📉 Signal Loss: The Six Consequences of Inaction: Understand the impact of signal loss on media campaigns and learn strategies to mitigate these effects. 💹 Transforming Business Outcomes with the Revenue Optimization Framework: Discover how our framework can optimize revenue processes and boost growth through data-driven insights. RAG Application: This was a great chance to use my new RAG application, built with Python and Shiny, to explore these documents in a whole new way: 🔍 Custom Retrieval Settings: Choose the number of relevant docs and the similarity threshold. 📄 Interactive Q&A: Upload any PDF and ask questions—get precise answers powered by OpenAI’s GPT-4o-mini. ⚙️ Real-Time Insights: Experience instant feedback to make faster, more informed decisions. Looking forward to your thoughts and how these resources might help enhance your marketing and data strategies! #AI #DataScience #MachineLearning #MarTech #Innovation
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Zion & Zion’s Senior Director of MarTech and Data Strategy, Jack Pace, teamed up with Tealium’s Sav Khetan to discuss the power of direct customer engagement and transparent data practices. #CustomerEmpowerment #BrandLoyalty #ZionAndZion #Tealium
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Zion & Zion Senior Web Developer Tushar Jadhav shares insights on mastering advanced CSS selectors to streamline your development workflow, reduce stylesheet complexity, and enhance scalability and performance. https://bit.ly/3yXm0pJ #WebDevelopment #CSS #AdvancedCSS #WebDesign #ZionandZion
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In a recent webinar, Zion & Zion’s Director of MarTech and Data Strategy, Jack Pace, teamed up with Tealium’s Sav Khetan to discuss the implications of Google’s permanent delay of third-party cookie deprecation. #DataStrategy #FirstPartyData #ZionandZion #Tealium
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Zion & Zion Director of Digital Strategy John Spencer shares insights on how to navigate the complexities of audience size, reachability, and addressability within CDPs and lifecycle tools, unlocking the full potential of your omni-channel marketing efforts. https://bit.ly/46ZFQx3 #OmniChannelMarketing #DigitalStrategy #AudienceTargeting #ZionandZion
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Congratulations to our client, LINQ, for being named a finalist in 6sense 2024 Breakthrough Awards. This recognition highlights LINQ’s innovative approach and unwavering dedication to driving sales excellence. Being one of only three finalists in this prestigious category is a testament to their exceptional impact and vision. We’re proud to support such an incredible team and look forward to celebrating your continued success! #SalesSuccess #BreakthroughAwards #LINQ #6sense #ProudPartner #SalesExcellence
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Zion & Zion reposted this
CEO @ Zion & Zion • Ex-Global Fortune 200 Exec • ASU CSL Board • Walter Cronkite Board • CX/ABX & CDP Industry Leader
Zion & Zion B2B/ABM Center of Excellence exec Brittany Ecker will be presenting alongside our client, Avetta’s Laura-Taylor Richards, PMP at the upcoming 6sense #Breakthrough conference in October! #abm #accountbasedmarketing #b2b