💡 DYK, insights teams are leading the charge in using AI to make smarter, faster decisions? Over 35% of insights pros agree it’s a must-have for understanding consumers—and with AI handling the repetitive stuff, they’re free to focus on what really matters: creativity and strategy. 🧠 🔋 See how AI can transform your work here: https://bit.ly/3Ms80HC #Zappi #AMA #ConnectedInsights
Zappi
Software Development
Boston, Massachusetts 29,919 followers
Zappi is a leading agile market research platform that makes you smarter the more you use it.
About us
Zappi is a leading consumer insights platform that connects brands with consumers. Through AI-powered software that delivers connected insights, Zappi empowers brands to make faster, smarter, and consumer-driven decisions by leveraging real-time, continuous consumer feedback. Trusted by over 350 brands worldwide, Zappi helps create successful products, develop impactful ads, and build winning brands by keeping the voice of the consumer at the heart of every decision. Named the Best Marketing Insights Platform by the MarTech Breakthrough Awards in both 2023 and 2024 and recognized by Business Insider as one of the hottest martech companies, Zappi is setting industry standards. As a certified B-Corp, Zappi is committed to net-zero emissions, fostering an equitable workplace, and leveraging technology to benefit the communities we serve. With over 300 employees across 13+ countries and offices in Boston, London, and Cape Town, Zappi’s culture has been celebrated by Fast Company, Comparably, Quirks, Great Place to Work, and more. To learn more about Zappi, visit https://www.zappi.io/web, and to join our team, visit https://www.zappi.io/web/careers/. **Please note: For your safety, apply only through Zappi’s official careers page. Any job postings outside this portal may not be legitimate. If you come across suspicious activity, please report it to both Zappi and the recruitment site to safeguard your information.
- Website
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https://zappi.io/
External link for Zappi
- Industry
- Software Development
- Company size
- 201-500 employees
- Headquarters
- Boston, Massachusetts
- Type
- Privately Held
- Founded
- 2013
- Specialties
- Automated Market Research, New Product Development, Quantitative Research, Concept Testing, Consumer Research, Social Listening, Advertising Testing, Creative Testing, Pack Testing, Innovation Testing, Consumer Insights, Insights, and Market Research
Locations
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Primary
Get directions
77 Sleeper St
Boston, Massachusetts 02210, US
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Get directions
125-133 Camden High St
London, NW1 7JR, GB
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Get directions
186 Loop Street
Cape Town, Western Cape 8001, ZA
Employees at Zappi
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George Kadifa
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Steve Phillips
Founder, Chair and Chief Innovation Officer at Zappi, a B-Corp | Author of the Consumer Insights Revolution
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Aaron Kechley
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Nataly Kelly
💙 Chief Marketing Officer at Zappi | 🏅Top 50 CMO on LinkedIn | 🌏 Harvard Business Review Contributor | 📘 Latest Book: Take Your Company Global |…
Updates
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Allow us to re-introduce ourselves: Zappi’s New Product Innovation System ⚡ We’re unveiling a game-changer for insights teams everywhere. A streamlined system ⚙️ that connects the dots faster than ever! With real-time optimization and AI-powered 🔋 insights in hours, brands can now get to market quicker and stay a step ahead. Ready to unlock smarter innovation and meet real consumer needs? 👉 https://bit.ly/3UxY1oF #Zappi #ProductInnovation #ConsumerInsights
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🚀 Say hello to AI Concept Creation Agents—your new go-to for rapid, precise concept development! As part of Zappi’s Innovation System, these AI tools empower teams to generate and refine ideas faster than ever. 🧠 Ready to elevate your process? Learn more here! ✨ https://bit.ly/4e7tx3X #Zappi #ProductInnovation #ConsumerInsights
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We made our own Halloween candy with the help of our AI Concept Creation Agents 🎃 What did consumers think? Can AI-generated concepts be successful? Find out in today's newsletter!
AI-generated MoonBite Minis
Zappi on LinkedIn
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🎙️ Tune in as Zappi's CMO, Nataly Kelly, joins the Marketing Over Coffee Podcast to dive into global consumer insights, tracking trends, and breaking down silos to connect data for B2C brands. Discover how Zappi is powering smarter decisions across marketing, product, and advertising—don’t miss this episode, listen now! 🎧 https://bit.ly/3YIpuGX #Zappi
Nataly Kelly, CMO of Zappi on Consumer Insights - Marketing Over Coffee Marketing Podcast
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Marketing researchers are leading the AI revolution! 🚀 In our recent report, Connected Insights Imperative, 35% of insights professionals believe AI is key to unlocking consumer data’s potential. 💡 With AI transforming data management and decision-making, insights teams are at the forefront, driving smarter business strategies. Zappi's Steve Phillips shares our recent Connected Insights Imperative report findings with Quirk's Media. Check out how AI is reshaping the future of consumer insights! ⬇️ https://bit.ly/3UmzMtK #Zappi #AI #ConsumerInsights #DataDriven American Marketing Association
Harnessing AI: Marketing researchers are the new power players in business | Articles
quirks.com
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🚨 Important Update: Protecting Our Job Seekers We’ve recently been made aware that some scammers have been posing as Zappi representatives, offering fake job opportunities. We want to ensure that every interaction with Zappi is a positive and safe experience for all. The thing is, we are actually hiring! So, here’s what you can do to make sure any job opportunity with us is real: 🔵 Always verify job offers through our official careers page. This is the only place to find legitimate opportunities. https://lnkd.in/egZuGRea 🔵 Never share personal or financial details with anyone contacting you outside of our official channels. 🔵 Have questions or concerns? Feel free to reach out to us directly for verification. We value our candidate experience here at Zappi, and keeping folks protected from scammers is our priority.
Careers | Zappi
zappi.io
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Nike goes the extra mile with their new marathon campaign ad! Learn why it’s leaving runners in stitches (and why it’s so spot on) in today’s newsletter 👇
Nike’s “Winning Isn’t Comfortable: Stairs”
Zappi on LinkedIn
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In this week's episode Ryan Barry chats with Brett Townsend, SVP at Quester and co-author of Insights on the Brink. They dive deep into what it means to revolutionize the world of insights! 📚✨ In this episode, Brett shares: 🔹 How Insights on the Brink + The Connected Insights Revolution books together provide a roadmap for turning insights pros into strategic advisors 🔹 Tips on making insights FUN with storytelling and customer empathy 🔹 How to transform your insights department and grow your org—while having a blast! Curious to learn more? Listen 🎧 to the full episode now. 👉 https://lnkd.in/e7zyKfMw #Zappi #InsideInsights #ConsumerInsights