York IE

For today's #ThankfulNovember post, we're highlighting ENDVR, including VP of Marketing Bryna Dilman. More than 80% of retail transactions occur at physical retail. Brands and retailers need a digital and scalable solution to influence purchasing decisions on the store floor and measure ROI. ENDVR is a digital platform for driving retail sales in the physical world. They've partnered with our Websites & Digital Marketing team to elevate their website and better speak to customers. Check out the case study here: https://hubs.la/Q02WFW6W0

An effective post-merger integration can set your business up for lasting growth. York IE has helped many companies save the best parts of the tech stack and existing infrastructure while driving efficiencies. In a recent blog, Mike Veilleux offered some steps to nailing the technical side of a post-M&A process: 🎯 Define your integration goals: Focus on goals achievable in the next 12-18 months. Prioritize areas that prevent disruption for existing customers. 👥Evaluate your team’s capabilities: As you adopt and merge tech stacks, consider whether your team requires additional training or needs to prioritize key aspects of your product roadmap. 🤝Leverage external resources: If gaps exist in strategy or execution, consider bringing in external advisors. Partners such as York IE can offer unbiased perspectives and help streamline the process Discover five more tips from Mike on our blog: https://hubs.la/Q02X9FSD0

Today I have the pleasure of celebrating five years of exceptional dedication, growth, and countless shared memories with Kalrav Parsana! As our VP of Operations for York IE India, Kalrav has steered our company towards greater heights and has been the backbone of our operational excellence. His strategic vision and hands-on approach have consistently inspired our teams to innovate, improve, and excel, leading us to new milestones, continuous improvement, and expanded reach—all while keeping our core values at the forefront. Beyond numbers and growth, Kalrav has cultivated a workplace culture built on integrity, collaboration, and excellence. His influence extends beyond his role, serving as a mentor and motivator to many of us. We are incredibly grateful for his contributions, and we look forward to achieving even more together in the years to come. Congratulations on this milestone, Kalrav, and thank you for being such a driving force behind our success! Through unforgettable experiences – from opening our first office in India to welcoming your son, Kiansh, into the world, and from countless SaaS launches to your first visit to the U.S. – it’s been an incredible journey together. Here’s to many more milestones, achievements, and memories!

Mergers and acquisitions can be transformative, but they’re also complex. Between 70-90% of acquisitions fail due to integration challenges, according to Harvard Business Review. York IE’s Post-M&A Integration Bundle, is designed to help companies avoid these pitfalls. Our bundle offers step-by-step plans from our R&D, GTM, and G&A leaders to help you: 🔹 Build a unified tech stack 🔹 Align financial reporting while keeping revenue stable 🔹 Sync marketing and sales teams for cohesive go-to-market Whether you’re navigating a merger now or preparing for the future, download our free bundle to make your integration a success: https://hubs.la/Q02Wc4qn0

As I reflect on my journey at York IE, I can hardly believe it’s been 5 years since I first joined this amazing team! What an incredible ride it’s been—from managing operations solo to now leading a thriving team of 175+ talented individuals. When York IE first looked to expand into India, it was about building trust—trust that we could tackle new challenges and lay the foundation for something truly impactful. We began by supporting a single startup, and today, we’re proud to work with 100+ clients across diverse sectors! India has become the heart of our operations. It’s not just an extension of our team—it’s a critical part of our global strategy. Our offshore execution center has been instrumental in driving growth, allowing us to expand into markets across Europe and APAC while enabling us to take on increasingly complex challenges. Of course, no journey is without its hurdles. We’ve navigated real estate constraints, the skills gap in certain areas, the challenge of rapidly scaling our team, and many other obstacles along the way. But every challenge has been a lesson that’s made us more agile, resilient, and determined to succeed. Looking ahead, I couldn’t be more excited about what’s next. The future of AI and embedded tech in India is especially promising, and I’m eager to see how we continue to push the boundaries and lead the charge in these emerging trends. Thank you to everyone who’s been part of this journey—this milestone wouldn’t have been possible without the incredible team, clients, and partners who’ve supported us along the way. Here’s to the next chapter! #yorkgrowth

📣Celebrating a few wins from our portfolio companies over the last few weeks: 🎉 BlueRock.io's Bob Tinker wrote about cloud security for Forbes 🎉 Givzey surpassed $200M in gifts under management on its platform 🎉Cyberhaven appeared on Lightspeed's 2025 Cyber60 list #ThankfulNovember is all about showing gratitude for the York IE ecosystem. Let us know who we should highlight next!

What's the best way to price your product in the early stages? According to Matt Shapiro, the answer is pretty simple: don't boil the ocean. Start with a simple pricing structure that helps lock in predictable revenue, and then experiment along the way. Looking for more pricing insights? Download our on-demand webinar here: https://hubs.la/Q02WF4kL0

The founder role is full of surprises, but this was something nobody prepared me for… If you are a visionary/founder, game changing information will be delivered to you at any given second. The second you consciously take a day off or step away to care for your kids, 💥. It comes. The good AND the hard. In this case, it was great. It was a weeknight in February of 2023 and nearly 9pm. I had just gotten my son to bed and was in the season of life where I spent a LOT of time on a bean bag in the corner of his room hiding under a blanket with my phone out wrapping stuff up from the day until he fell asleep. 💥 Subject Line: York IE Term Sheet. After a long journey to raise a seed round, it was happening. And not only was it happening - it was happening with a team of people that aligned with my values and the values of Creatively Focused. They understood the value I brought to my role as CEO. They understood the path ahead as previous founders themselves. They believed in the great opportunity ahead where I could lead our team to helping every educator feel their job could be a career. So, why am I sharing this now? For visionaries to hear two things… 1. There is no such thing as work hours and personal life hours when you are building something impactful. You can, however, create boundaries for you and those around you that support your mind. 2. Be intentional about who you surround yourself with. Every person, team, or firm you bring in will make your days easier or harder. Thank you to the incredible team of people we have rooting around us and supporting us each day - York IE, Mairs & Power Venture Capital, Joe Keeley, Groove Capital, Nelnet, Gopher Angels, and Next Chapter Ventures (and all the people behind the scenes of those groups, too)! #startups #founder #visionary #k12 #axis3

It's November, which means Thanksgiving is right around the corner. We're declaring this month #ThankfulNovember. All month long we'll be spotlighting the incredible portfolio companies and advisory service customers that make the York IE ecosystem what it is. Today, we're spotlighting Sean Bave, COO and President at Broadlume. Backed by private equity firm PSG, Broadlume is the world’s largest provider of digital technology to the flooring industry. The company provides the only all-in-one marketing and management platform for local retailers that want to grow their revenue, streamline their operations and maximize their profits. Learn more about Broadlume's technology transformation here: https://hubs.la/Q02WnpDY0

🎉 Congratulations to our newest portco, Cold, the sustainability management platform that leverages AI to streamline compliance for organizations of all sizes! Today, Cold announced its oversubscribed $2.65 million pre-seed round. York IE led the round, with participation from Better Ventures and a team of advisors and investors with deep retail industry backgrounds. Cold’s platform helps sustainability leaders at leading consumer brands, such as Bombas, Topo Designs, and Peak Design, centralize their reporting processes, freeing up time to focus on reducing environmental impact. We're looking forward to being part of the Cold journey. Read more here: https://hubs.la/Q02WrRlK0