Congratulations to XR’s Global President and COO, Jo Kinsella and her fellow honorees, who were recognized at last nights Cynopsis’ 2024 Top Women in Media gala in NYC. We applaud each of your contributions to this industry. Keep driving your innovative spirit, creativity and positive change!
XR Extreme Reach
Advertising Services
Hudson Yards, NY 42,607 followers
The leading platform powering creative around the world.
About us
XR Extreme Reach is the company behind the leading tech platform powering the global creative economy. We move creative at the speed of media, delivering unparalleled control, visibility and insight. Simplify campaign complexity with one global partner. See More. Know More.
- Website
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https://www.xr.global/
External link for XR Extreme Reach
- Industry
- Advertising Services
- Company size
- 1,001-5,000 employees
- Headquarters
- Hudson Yards, NY
- Type
- Privately Held
- Founded
- 2008
- Specialties
- 3rd Party Video Ad Serving, TV & Video workflow, Video Advertising Asset Managment, Talent & Rights management, TV Ad Delivery, and Video Analytics
Locations
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Primary
Hudson Yards, NY 10001, US
Employees at XR Extreme Reach
Updates
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Ad overexposure continues to challenge streaming and TV, affecting audiences across screens. XR is stepping up to address this issue by supporting IAB Tech Lab’s Ad Creative ID Framework (ACIF), ensuring every ad has a universal creative ID, no matter where it's created or delivered. With ACIF enabled in the XR Platform, this reduces the need for unique IDs for each creative, streamlines management, and helps brands gain deeper insights while delivering impactful ad experiences. Creative identity and identification is critical to driving better audience experiences and marketing ROI. Read more about creative IDs from Digiday:
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Kevin Arrix, XR’s Chief Growth Officer joined a panel with executives from EDO and InMarket to discuss the “Current State of the Advertising Ecosystem” hosted by Rosenblatt Securities. Here’s three key takeaways: ➡ “TV” has been redefined and is everywhere--all screens, all formats ➡ Elevate creative; impressions only matter if the creative can drive action ➡ AI can help create a more seamless ad ecosystem and break down the data in new ways
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We are thrilled to collaborate with Coalition for Innovative Media Measurement (CIMM) and VEIL to launch a new study to help address key challenges for the world’s largest advertisers. The study will explore the opportunity to create a more open ecosystem for measuring creative, from the deployment of universal watermarking to the adoption of creative identification and identity. XR's Kevin O'Reilly joined Irwin Gotlieb, Caroline Horner, Harold Geller and Jon Watts at the #CIMMSummit2024 to discuss how this new initiative will impact the TV and video marketplace.
This morning, the Coalition for Innovative Media Measurement (CIMM) – in collaboration with XR Extreme Reach and VEIL – announced the launch of a new initiative to assess the role that open, universal watermarking across linear and streaming TV platforms could play in supporting improved measurement of content and advertising in the US TV and video marketplace. Read more about the study in Advanced Television: https://lnkd.in/gFKWJE4r
CIMM launches watermarking initiative
https://advanced-television.com
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Yesterday, The Wall Street Journal reporter Megan Graham broke a story about RX, a new metric launched by XR Extreme Reach and The Female Quotient. RX gives marketers the prescription for inclusive marketing and is setting a new standard for representation in advertising and creative content. Let's work together to transform inclusivity in advertising. XR customers are invited to unlock their RX Score. Connect with us to learn more. Read the full story here:
New Score Uses AI to Rate Brands’ Inclusivity in Advertising
wsj.com
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XR’s CMO, Jamie Lemle sat with other executives from Samsung Electronics America and Nexxen to discuss AI’s role in Marketing. AI is transforming how we approach marketing. “...AI plays an impactful role in creative responsibility, creative effectiveness and production. It is important to remember that AI is a great enabler — but it’s not the creator. We are still the creators and AI does not undermine human creativity. ” The panel also highlighted XR’s announcement of RX, the prescription for inclusivity measurement, which was launched in collaboration with The Female Quotient. RX represents a strong example of how AI is being used to elevate representation in content.
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XR’s COO, Jo Kinsella and Shelley Zalis, Founder and CEO of The Female Quotient introduce RX by XR this morning at the FQ #EqualityLounge during #AWNewYork24. RX is the next step in the evolution of representation and the prescription for inclusivity measurement. “We want to light this up for all of our customers and invite them to come unlock their score”. If you’re here at AWNY, head over to The FQ Lounge and get your industry’s score.
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XR Extreme Reach reposted this
It’s time to build a more inclusive advertising ecosystem—one that reflects the true diversity of our world, including age, gender expression, body type, skin tone, accessibility, and more. But we can only manage what we can measure, and that’s why metrics are crucial in driving real progress. We are thrilled to share that XR Extreme Reach and The Female Quotient are unveiling RX: the first real-time global industry metric for measuring representation in advertising and creative content. This breakthrough metric (or solution) is powered by advanced #AI models and has the global scale to analyze content across more than 140 countries. RX measures inclusivity across key dimensions such as age, gender expression, body type, skin tone, accessibility—and soon authority. We know that #representationmatters. It directly influences how people perceive themselves and others in society. Shockingly, women account for only 37% of all speaking roles in advertising, and just 2% of ads represent women in leadership roles. When it comes to racial diversity, 73% of ads lack any meaningful inclusion of people of color. This is why tools like RX are game-changers. What makes RX revolutionary is its ability to provide real-time analysis of advertising assets, producing scores at multiple levels—by industry vertical, brand, campaign, and even down to individual assets. It allows marketers to track progress against industry benchmarks and identify opportunities to optimize their content for true inclusivity. To date, the XR platform has already analyzed over 2.5 million assets, setting the stage for a more inclusive future in advertising and media. Let’s lead the way in creating advertising that truly reflects the world we live in. Learn more: https://www.xr.global/rx Read more in the Wall Street Journal: https://lnkd.in/gjt339bv
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🚀 Introducing RX: The New Standard for Inclusivity Measurement in Advertising! Let’s elevate creativity and build a more inclusive ad ecosystem for brands across the globe. We're excited to partner with The Female Quotient to launch RX a new AI technology-driven metric that includes age, gender expression, body type, skin tone, accessibility, and more. RX is THE prescription for inclusivity measurement and marks a major milestone in the next evolution in measuring representation in advertising and creative content. The new metric is global, cross-platform, and XR already has over 2.5 million assets codified in its library across every brand category. Join us today at 10:30am ET as we introduce RX in a live discussion with The Female Quotient in the #EqualityLounge at #AWNewYork24. At XR, we believe in creativity’s power to connect, inspire, and drive ROI. We are proud to collaborate with Shelley Zalis on this journey to bring RX Scores to brands worldwide! Learn more about RX here: https://www.xr.global/rx
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Just 3 days until we reveal a groundbreaking solution in the Equality Lounge® with The Female Quotient during New York Advertising Week! This will bring brands measurable insights into representation and drive meaningful progress in creative strategy. Stay tuned for the big reveal! #CreativeInnovation #RepresentationMatters #AdTech #AdvertisingWeekNY #FQ #EqualityLounge