Just 3 days until we reveal a groundbreaking solution in the Equality Lounge® with The Female Quotient during New York Advertising Week! This will bring brands measurable insights into representation and drive meaningful progress in creative strategy. Stay tuned for the big reveal! #CreativeInnovation #RepresentationMatters #AdTech #AdvertisingWeekNY #FQ #EqualityLounge
XR Extreme Reach
Advertising Services
Hudson Yards, NY 42,279 followers
The leading platform powering creative around the world.
About us
XR Extreme Reach is the company behind the leading tech platform powering the global creative economy. We move creative at the speed of media, delivering unparalleled control, visibility and insight. Simplify campaign complexity with one global partner. See More. Know More.
- Website
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https://www.xr.global/
External link for XR Extreme Reach
- Industry
- Advertising Services
- Company size
- 1,001-5,000 employees
- Headquarters
- Hudson Yards, NY
- Type
- Privately Held
- Founded
- 2008
- Specialties
- 3rd Party Video Ad Serving, TV & Video workflow, Video Advertising Asset Managment, Talent & Rights management, TV Ad Delivery, and Video Analytics
Locations
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Primary
Hudson Yards, NY 10001, US
Employees at XR Extreme Reach
Updates
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With nearly 9 million people in France experiencing hearing and/or visual impairments, it’s time to make advertising more inclusive. XR Extreme Reach is proud to partner with M6 Publicité to ensure that brand creativity is accessible to all. Together we are enabling creativity to be appreciated by all.
Alors qu'en France, près de 2 millions de personnes sont atteintes d'un trouble de la vision, les spots publicitaires diffusés en TV restent encore trop peu accessibles à ces publics. 📺 Face à ce constat, M6 Publicité s'associe de nouveau avec Peach et XR Extreme Reach, leaders de la diffusion publicitaire, afin de renforcer ses engagements en faveur d'une publicité TV plus accessible, et propose d'offrir la 1ère audiodescription aux annonceurs n'ayant jamais intégré cette solution à leur spot publicitaires TV. Pour en savoir plus : https://bit.ly/3N8fVuf Hortense Thomine-Desmazures / Frédérique Refalo / Tristan Lemoîne / Cécile Dinet Moncourt / Geneviève Vauzeilles / Pamela COEURDACIER / Christian SOUQUIERE / Jérémy Valet / Maxime ANDRE / Annabelle Guilly / Cathy Fleury / Rémi Raveloson / Sarah Ouaki / Cedric Leclerq / Laurent Oret / Marie Terrier Hingn / Keyvan Le Roux / Quentin Derler / Peach / Laurent OPPENHEIM / XR Extreme Reach / Paul Mennesson / Philippine Dravet / Anaïs Croisille / Anna F.
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XR Extreme Reach reposted this
Representation is a crucial element for brands in the advertising industry, but how are we measuring it? How are we making sure we all have the same benchmarks for evaluating creative? Join me in the The Female Quotient #EqualityLounge at #AWNewYork24 with Jo Kinsella, XR Extreme Reach, for a big announcement: https://lnkd.in/gBa6WZQE Stay tuned for more!
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🚀 Get ready for #PDMIWest! Connect with us at PDMI to learn how you can engage audiences and unlock intelligence to better evaluate, inform, measure and optimize linear, streaming and digital advertising.
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Representation is a crucial element for brands in the advertising industry, but how are we measuring it? How are we making sure we all have the same benchmarks for evaluating creative? Join XR in the The Female Quotient #EqualityLounge at #AWNewYork24 with our Global President & Chief Operating Officer Jo Kinsella and Shelley Zalis for a big announcement! RSVP here: https://lnkd.in/gxBtvjY8
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We're so excited to be partnering with one of the best marketing events of year to bring you insight on the intelligence powering smarter creative, maximized investments and better marketing ROI! If you’ve secured your tickets for Festival of Marketing next week, come and catch us at the Delivering for Customers stage or swing by the booth for a coffee and a chat to see what’s new at XR. ☕️ It’s going to be an incredible day and we can't wait to connect with so many of you. See you there! 👋
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This October, see how XR is transforming omnichannel advertising with creative delivery, identity and data intelligence 🌟 Join us as we connect, collaborate, and elevate the conversation at notable events happening from London to NYC, San Diego, Aspen and Orlando. We’re looking forward to engaging with our partners — Here’s where you can find XR making waves in October: • Oct 3 - Festival of Marketing – London, UK • Oct 7-9 - Performance-Driven Marketing Institute (PDMI) West – San Diego, CA • Oct 7-10 - Advertising Week w/ The Female Quotient – New York, NY • Oct 8-9 - CIMM Summit – New York, NY • Oct 8-10 – Forbes CMO Summit – Aspen, Colorado • Oct 22-25 – Association of National Advertisers Masters of Marketing – Orlando, FL #XR #Events #Networking #Innovation #OctoberEvents
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Jo Kinsella, XR’s Global President and COO had the opportunity to sit down with Mack McKelvey on The Cred Podcast for a deep dive on her journey from fintech to ad tech and now leading the global transformation at XR Extreme Reach. Jo is authentic as she takes us through monumental experiences, leadership philosophy, and the future of advertising and creativity in the digital age. She also shares: 🧭 Navigating male-dominated industries early in her career and finding her authentic leadership style 🚀 Launching a TV attribution company and the sacrifices of entrepreneurship 🎨 The importance of creative excellence and why it's the final frontier in advertising 🌍 XR's mission to bring innovation, diversity, and accessibility to global advertising campaigns Put this podcast in your queue as it’s a “must listen” for insights on leadership, the future of advertising, and what it takes to succeed in this fast-changing world!
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We’re beyond excited to announce that Kristin Wnuk Crawford is joining the XR Team! Kristin brings over 15 years of experience in media, technology and entertainment, where she led commercial strategies and both broadcast and digital media advertising sales for Roku, Hulu, Madhive, Clear Channel and Tribune Broadcasting. As SVP of Enterprise Solutions, Kristin will build on XR’s success in driving value creation through data intelligence, and help support smarter marketing investments for the world’s largest advertisers, agencies and studios. Welcome to the XR team Kristin Wnuk Crawford!
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XR and NBCU Advertising & Partnerships have collaborated to standardize creative delivery and transform the digital ecosystem. Come see how NBCU Advertising & Partnerships and XR are partnering to make streaming ad delivery simple with the launch the Creative Gateway. XR’s partnership with NBCU represents a strategic step forward in the digital advertising ecosystem—where creative content is more effectively and efficiently managed—resulting in better outcomes for brands, agencies, and publishers. Read the full story on Ad Exchanger ➡ : https://lnkd.in/eS9pkCdP