Event producers face a tricky task when creating experiences that work equally for IRL and remote audiences. While live streaming makes events more accessible, it can often diminish the special, in-the-moment feeling that makes being there in person so magical. This summer's biggest events proved that managing the needs of both audiences requires careful planning and creativity. Read more about this balancing act that producers face in this week's article below ⬇️ #XPLand #Experiential #ExperientialIsEverything #HybridEvents
XP Land
Technology, Information and Media
NEW YORK, New York 1,754 followers
Welcome to XP Land. A Community for the Most Creative Minds in Experiential. #XPLand
About us
XP Land is a community for experiential creatives and experience-makers, brand leaders and IP-owners, space stewards and venue visionaries — the extraordinary minds behind epic gatherings and live, immersive storytelling.
- Website
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https://xp.land
External link for XP Land
- Industry
- Technology, Information and Media
- Company size
- 11-50 employees
- Headquarters
- NEW YORK, New York
- Type
- Privately Held
- Founded
- 2021
- Specialties
- experiential marketing, experiential events, yolo economy, brand building, immersive storytelling, brand activations, cultural events, immersive technology, marketing, journalism, media, communication, events, thought-leadership, xlist awards, creative, and museum experiences
Locations
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Primary
NEW YORK, New York 10007, US
Employees at XP Land
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Katrina Klier
CEO | GTM Leader | CMO | Former Accenture, Microsoft, HP | Board Director | NACD.DC Directorship Certified | Private Directors Association
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Caitie Murphy
Partner
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Amanda Dease
Founder + Creative Director of Studio Dease | Creative Director, XP Land | Former New York Fashion Week + Condé Nast
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Gregory Hall
Independent Creative Director
Updates
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Summer may be winding down, but the XP calendar is still heating up 🔥 With NYFW, TIFF, and NFL season kickoff coming our way, September is bound to be filled with unforgettable moments — including the end of a major XP era. Check out the full article below ⬇️ and find your next experiential inspiration from the biggest happenings this month. #XPLand #Experiential #ExperientialIsEverything #September2024 #XPGuide #ExperientialEvents
The XP Guide: September 2024
https://www.xp.land
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Burning Man Project 2024 will return to the Black Rock Desert from August 25 to September 2, igniting the spirit of radical inclusion and creativity once again. What began with just 35 people on a San Francisco beach in 1986 has evolved into a neon desert metropolis of 75,000. Guided by founder Larry Harvey's ten principles — and continued through Director of Creative Initiatives and XLISTER, Kim Cook — this year's theme, “Curiouser & Curiouser,” invites participants to explore the boundaries of imagination. Get ready to immerse yourself in the desert, connect with kindred spirits and join something genuinely magical. 📸 credit: @pulseoftechno on TikTok #BurningMan2024 #BurningMan #BlackRockDesert #XPLand #XLIST #Experiential #ImmersiveExperiences
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Experiential world-building transforms storytelling into immersive, multi-sensory experiences that captivate and engage audiences. Leaders like Michael Barclay II, Ron Goldenberg, and Ariel Foxman craft detailed narratives that connect deeply with participants, creating unforgettable memories through meticulously designed environments and events. Read the full story here: https://lnkd.in/gxZFz8z2 #XPLand #ExperientialIsEverything #XLIST #Storytelling #3DStorytelling
How 3 Experiential Worldbuilders Create 3D Storytelling
https://www.xp.land
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The Intuit Dome is changing the game for Clippers fans. 🏀✨ With jaw-dropping amenities like phone chargers in every seat and 'The Wall' of diehard supporters, this $2 billion arena is all about elevating the game day experience. (And we expect to see other teams follow suit.) Check out the ultimate fan experience in the full article below ⬇️ #XPland #Experiential #ExperientialIsEverything #IntuitDome
Revolutionizing the Game: The Intuit Dome's Cutting-Edge Fan Experience
https://www.xp.land
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XP Land reposted this
As the Olympics turn every casual viewer into a temporary sports fanatic, the world of experiential events isn't just sitting on the sidelines this August. And the experiential connoisseurs at XP Land have it covered, from the culinary showdowns at Yes Chef Food Fest—where Instagram eats first—to the surreal sands of Burning Man, where reality is more optional than pants on laundry day, it’s clear the dog days are anything but sleepy. Strap in for a wild ride from the chill of Edinburgh's theaters to the sizzle of Chicago's Lollapalooza, proving once more that when it comes to summer entertainment, more is more. It is all here: https://lnkd.in/gMExw8GX
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🔥 From major festivals like Lollapalooza and Edinburgh Fringe to the culinary delights of Yes Chef Food Fest, there are tons of hot XP happenings throughout August. Discover how XP Land XLISTERS are shaping the scene at AEW's All In London and on the playa at Burning Man 2024. Check out the full article below ⬇️ #ExperientialEvents #SummerFestivals #XPGuide #August2024 #XPLand #ExperientialIsEverything #ImmersiveExperiences
The XP Guide: August 2024
https://www.xp.land
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Say what you will about the #Paris2024 Opening Ceremony, it was anything but boring. In fact, we think it delivered an exceptional level of engagement and spectacle. The combination of Les Misérables, Marie Antoinette, Gojira Heavy Metal and Carmen was a comprehensive sensory experience blending live and video storytelling — in the pouring rain. Despite the weather and unforeseen disruptions, this event has to be one of the most complex live productions ever executed. And it was watched by 29 million people -- the most since the 2012 Games. What are your thoughts? ⬇️ Video credit: Olympics #Olympics #OpeningCeremony #Experiential #ImmersiveExperiences #Olympics2024
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“Oftentimes we default to traditional categories: race, ethnicity, gender, age, things of that nature, but what we’re seeing now are folks, and creators, and developers that are looking at culture as really powerful subgroups that have a community around them,” says Fri Forjindam, Chief Development Officer and Executive Creative Director at MYCOTOO, Inc.. Discover the four keys to future-proofing experiential trends with Fri and Aamna Jalal, Head of Global Business Affairs and Strategic Initiatives at Superfly, as they share insights on the importance of redefining culture to create lasting impact. Check out the full article here: https://lnkd.in/eq_xrd7V #XPFronts #XPLand #Experiential #Experiences #Community
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"We all have a mandate to be more thoughtful in creating our experiences." Aamna Jalal, Head of Global Business Affairs and Strategic Initiatives at Superfly, reminds us that sustainability and inclusivity are not just options — they're essential for our industry's future. 🌍✨ Check out the full article here: https://lnkd.in/eq_xrd7V #Sustainability #Inclusivity #ImpactfulExperiences #XPLand #Experiences #Experiential #XPFronts2024 #XPFronts