How is AI transforming ad targeting in the QSR environment? 🤔 Find out in Modern Restaurant Management (MRM) magazine's Q&A with Peter Crofut, our VP of Business Development – Agencies & Brands: https://hubs.ly/Q02NtSjV0 #AI #QSRMarketing #QSR #CTV
Wurl
Technology, Information and Internet
Palo Alto, California 8,938 followers
Wurl is the leader in data-driven solutions for CTV.
About us
Wurl is a leader in the CTV industry, helping connect viewers to the content they want to see with technologies for distribution, monetization, and advertising. The company supports publishers, streamers, and advertisers in growing viewership, maximizing revenue, and strengthening brand value. Wurl is owned by AppLovin (NASDAQ: APP). For more information, visit www.wurl.com.
- Website
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http://www.wurl.com
External link for Wurl
- Industry
- Technology, Information and Internet
- Company size
- 51-200 employees
- Headquarters
- Palo Alto, California
- Type
- Privately Held
- Founded
- 2011
- Specialties
- Advertising, Video Distribution, Streaming TV, Managed Channel Services, CTV Distribution, Performance Marketing, CTV Advertising, Free Ad Supported TV Distribution, Machine Learning TV Advertising, Customer Acquisition and Retention, FAST Channel Creation, SVOD Performance Marketing, Global Data CTV Services, and Global FAST Distribution
Locations
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Primary
1100 Page Mill Rd
Palo Alto, California 94304, US
Employees at Wurl
Updates
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📺 In the world of QSRs, staying connected with customers is more crucial than ever. Check out insights from our own Peter Crofut in Nation's Restaurant News on how emotions-based targeting on CTV, powered by GenAI, is transforming the way brands reach and engage their audience: https://hubs.ly/Q02NdNnY0 #CTV #GenAI #QSR #AdTech
How QSRs are leveraging emotion to reach customers on the big screen
nrn.com
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Welcome to the new era of CTV! 🌐 From channel proliferation to the data-driven days, we’ve finally arrived at the golden age of contextual targeting. See how ads are evolving with the times and read up on the history—and future—of CTV 👉https://hubs.ly/Q02N3-d20 #CTV #AdTech #ContextualTargeting
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Say goodbye to misplaced CTV ads. 👋 With BrandDiscovery, you get real-time targeting based on the content before the ad break, ensuring your ads appear in the right places. Learn more ⏩ https://hubs.ly/Q02MXNn80 #CTVAdvertising #AdTech #BrandDiscovery
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Wurl reposted this
"Walled gardens with doors" are among the ways the marketplace for programmatic advertising on connected television can become more transparent, as our Beet.TV panel of experts including Ria Madrid from Wurl, Karen Babcock from Comcast Advertising and Ali Wendroff from Sharethrough discuss with moderator Justin Lebbon at the Cannes Lions International Festival of Creativity. Special thanks to DIRECTV Advertising, Spectrum Reach, TripleLift and Wurl for sponsoring our series. Visit Beet.TV for this video (https://lnkd.in/eVwitvEP) and much more! #ctvadvertising #adtech #streamingvideo Reserve your spot for the Beet Retreat Santa Monica, Nov. 13-15 🌴 https://lnkd.in/enYJtwfw
Wurl, Comcast & Sharethrough Execs Debate Driving Value for SSPs and DSPs
https://www.beet.tv
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Check out this feature by StreamTV Insider on how our approach boosted campaigns for PMG QSR clients 👉https://hubs.ly/Q02MpTRs0 Hear from our CEO, Ron Gutman, who discusses the campaign's success, benefits, and the power of emotional resonance in CTV advertising. #CTV #ContextualTargeting #QSR
Wurl emotion-based contextual targeting boosts CTV ads for PMG QSR clients
streamtvinsider.com
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We've been shortlisted in not one but TWO categories for the European Video Awards presented by VideoWeek! 🏆 - Our GM of EMEA, Keith Bedford is a finalist for Commercial Leader of the Year - Wurl is a finalist for Best CTV Ad Tech Innovation Mark your calendars for September 26th when the winners will be announced! https://hubs.ly/Q02McyFs0 #EVA24 #CTV #AdTech
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Contextual video has long been a part of the advertising space, but it's undergone some big changes recently. 🤔 In this interview, Cory Treffiletti sits down with Peter Crofut to get the full scoop. Tune in on MediaVillage.org and refresh your knowledge on how this form of advertising keeps evolving ➡️ https://hubs.ly/Q02LWC250 #CTV #DigitalAdvertising #IndustryInsights #ContextualVideo
Original Digital Presents: Peter Crofut, Vice President Business Development, Wurl
mediavillage.com
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W is for Winning... and Wurl! 🏆 Our BrandDiscovery product has been named the Best Connected TV Advertising Solution at the MarTech Breakthrough Awards. Full list of winners here ➡️ https://hubs.ly/Q02LBfyJ0 #CTV #MarTech #AdTech
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📣 We’ve got big news… Cineverse is teaming up with Wurl to supercharge its FAST channel portfolio: https://hubs.ly/Q02Lt4_S0 By integrating with our Global FAST Pass, Cineverse will benefit from streamlined launches, improved monetization, and advanced discovery tools. Get ready for a new wave of fresh, free, ad-supported TV! 📺 #FASTChannels #Streaming #CTV #FueledByWurl