WTF Talent

👋 Meet the Talent 👋 Louise A is a UK-based content creator and social media influencer specialising in home, lifestyle and travel. She’s known for her relatable approach and has built a highly engaged community by sharing creative insights into home decor, organisation and DIY. She has become a household name in the space, building an incredible community of over 1.3 million followers on Instagram and TikTok, and shows no signs of slowing down... To enquire about Louise or any of our other 55 content creators, reach out to [email protected] 🚀

👋 Meet the Talent 👋 Lorenzo Di Domenico, known as Lorydido, is an Italian content creator with over 2 million total followers on TikTok, YouTube, Instagram, Facebook and Snapchat. For eight years, he has dedicated himself to creating unique content that ranges from news, curiosities and intriguing stories, with a light and engaging style. With Lewis Hamilton moving to Ferrari and Kimi Antonelli to Mercedes, Lorenzo can't wait to dive further into the world of motorsport he loves so much, and we're incredibly excited to join him on this journey! 📈 To work with any of our 55+ content creators, feel free to reach out to [email protected] #contentcreator #wtftalent #f1

WHAT A YEAR!! It's been an unforgettable year for WTF Talent in 2024, building on our first year in 2023 by bringing on several incredible content creators from lifestyle icons to racing drivers and delivering over double the amount of activations than 2023. Here's a quick snapshot of our 2024: 👤 Total Creators: 57 🤝 Unique Clients: 34 🔄 Repeat Clients: 10 🎥 Individual Activations: 124 ▶️ Total Views: 50 million 👥 Total Following: 20 million Of course, we couldn't do any of this without our awesome roster of creators who are always pushing the limit of content and forever being bold in their creativity. Bring on 2025! 📈

Cadence Braking is a Canadian Formula 1 content creator with a lifelong family connection to cars and motorsport. With what is often described as “a fresh take on F1”, an active community page has been built through commentary, humour, lore, and even nail art! Cadence embraces a versatile mix of content from comedy sketches, as well as fan interaction competitions and informative race-based content. Cadence’s analytic and results-driven approach to content has allowed her to enjoy considerable growth in just the past few months across Instagram and TikTok. To work with Cadence or any of our 50+ content creators from around the world, reach out to [email protected] 🚀

La Ragazza Del Motorsport, known as Nicoletta, is an F1 content creator based in Italy that covers the breaking news, major storylines, and much more. She has become a trusted voice among Italian audiences. Nicoletta is also our first Italian content creator ahead of an exciting 2025 season for Italian motorsport with Lewis Hamilton to Ferrari and Kimi Antonelli to Mercedes. To work with Nicoletta or any of our other 54 content creators from around the world, reach out to [email protected]

👋 Meet the Talent 👋 Mónica Paxson Musi is a passionate engineer and F1 content creator from Mexico who bridges the gap between fashion, beauty, and Formula 1 to deliver unique and engaging content. We can't wait to build on the work we've done together heading into a new and exciting 2025 F1 season! To work with Monica or any of our other 50+ motorsport content creators, reach out to [email protected].

👋 Meet the Talent 👋 Oliver Webb is a British race car driver & influencer who has built a large and highly engaged audience of over 700,000 followers through his success on the race track as well as documenting his lifestyle on the road. Oliver's unique perspective as a professional racing driver makes him a special addition to the roster and we can't wait to work with him! To work with Oliver or any of our other 50+ content creators, reach out to [email protected]

👋 Meet the Talent 👋 Blake Dalton, known as Ponden, is an Australian F1 content creator based in the UK with a focus on Formula 1 and sim racing. He also works with Oracle Red Bull Racing to help produce their Esports content and with a Twitch following of 33,000, he will be a valuable addition to the roster! To work with Blake or any of our other content creators, reach out to [email protected]

WTF Talent will be at the US Grand Prix! Our team will be on-site in Austin from the 15th to 20th October. Whether you're a brand, rights-holder or agency looking for a reliable and consistent stream of F1-focused content creators, or you're a content creator yourself, we'd love to meet. Reach out to [email protected] and we can organise a face-to-face. 🇺🇸 Tim Silvey Luke Francis

👋 Meet the Talent 👋 We're delighted to announce that Sabrina Egerton is a new member of the WTF Talent family! Sabrina was a star in Love is Blind UK S1 and has since grown her social followings to almost 200,000 across Instagram and TikTok. Her predominantly female audience also have a love for Formula 1, making her a fantastic addition to the roster. To work with Sabrina or any of our other 50 content creators, reach out to [email protected].