Despite the digital age, direct mail continues to resonate, particularly with younger generations like Gen Z, who value its personal touch and reliability. This enduring relevance highlights opportunities for brands to leverage direct mail as a persistent, tangible marketing tool that can complement digital strategies and reach whole households. #DirectMailMatters #GenZMarketing #IntegratedMarketing https://lnkd.in/dJHfipC7
Winterbridge Media
Advertising Services
Rye Brook, New York 346 followers
Winterbridge Media is a full-service direct response agency helping marketers efficiently acquire new customers.
About us
Winterbridge Media is a full service direct response agency that helps marketers efficiently acquire new customers while maximizing their return on investment and resulting lifetime value. Through our mastery of the digital media channel, our experts incorporate sophisticated planning, buying and optimization techniques coupled with proven direct marketing principles to yield superior results. Winterbridge’s highly specialized service offerings include performance-based media opportunities, prospect and customer database builds, creative design, CRM (customer relationship management), strategic planning and project management just to name a few. What makes us different? • Our specialty is ROI focused media buying. Simply put, we manage each media channel to yield maximum scale within the marketer’s target new customer acquisition allowable. We’re even able to offer CPA (Cost per Acquisition) opportunities, for which the marketer pays a fixed, pre-determined bounty for every resulting new customer our media programs produce. • Our senior-level executives are extensively involved in the day-to-day operations of each account. We are quick and nimble, and will work with your team to develop a strategic roadmap and execution plan to ensure you achieve your marketing goals. • We’re direct response marketers foremost, with experience on both the agency, as well as the client side of the table. Our team has worked for some of the largest marketing organizations in the world and has experience beyond just generating web traffic. In addition to impeccable media planning, buying and optimization services, we also help clients increase the effectiveness of their site traffic. Our team has extensive experience in helping clients improve landing page conversion rates, stimulating engagement and repeat visitation, and developing unique offer cells to increase resulting lifetime value.
- Website
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http://www.winterbridge.com/
External link for Winterbridge Media
- Industry
- Advertising Services
- Company size
- 11-50 employees
- Headquarters
- Rye Brook, New York
- Type
- Privately Held
- Founded
- 2008
- Specialties
- Media Planning & Buying (Online & Offline), Strategy Development & Execution, Display Advertising, E-mail Marketing, Lead-Generation, SEM, SEO, Social Media, Affiliate Program Management, Continuity Program & Membership, Creative Design, and Offer Cell Creation
Locations
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Primary
800 Westchester Ave
Suite N-641
Rye Brook, New York 10573, US
Employees at Winterbridge Media
Updates
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Micro-influencers are transforming the landscape for brand marketers by offering authentic connections with highly engaged, niche audiences. Their smaller yet targeted followings drive higher engagement rates, increased trust, and cost-effective campaigns, making them a powerful tool for brands seeking to build credibility and generate meaningful conversions in a more authentic, budget-friendly way. #MicroInfluencerPower #BrandMarketing2024 #AuthenticEngagement https://lnkd.in/ey6a-ixD
The Power of Micro-Influencers: Why They’re a Game Changer in Affiliate Marketing - Affiverse
https://www.affiversemedia.com
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As the holidays approach, email deliverability to existing customers is paramount. Martech shares ten words to avoid in your copywriting so you can protect your email reputation. #emaildeliverability https://lnkd.in/etJr5Ku5
Email deliverability: What you need to know | MarTech
martech.org
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Meta is tightening data restrictions in its Business Tools, affecting custom audiences and ad reporting for advertisers. To adapt, marketers should audit tracking parameters, adjust paused ad sets, and develop privacy-friendly strategies to align with Meta's evolving privacy policies. #MetaAds #PrivacyFirst #DigitalMarketing #CustomAudiences #AdStrategy #DataPrivacy #AdTech #MarketingAdjustments https://lnkd.in/eXPKdKwi
Meta Announces Updates To Business Tools Affecting Advertisers
searchenginejournal.com
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As the NFL kicks off this weekend, so does the big brand advertising. Get ready to dip your chip and laugh. #NFL #Marketing https://lnkd.in/ekRifKvV?
Inside Tostitos’ biggest NFL campaign to date, starring Patriots royalty
marketingdive.com
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Attention Email Marketers! iOS 18 will bring significant changes to Apple Mail – so it is time to prepare! Changes include AI-generated features like automatic reply suggestions, email summaries, as well as the introduction of inbox tabs. Email marketers should prepare by ensuring their content is AI-friendly and strategizing to keep emails in the Primary tab to maintain engagement. Check it out. #iOS18 #EmailMarketing #AppleMail https://lnkd.in/dV2Rj2aB
iOS 18: Brace yourself for the new Apple Mail inbox | MarTech
martech.org
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AI continues to be more integrated into the data/marketing world, but it is also being leveraged by every day users. So which country is using ChatGPT the most? The answer may surprise you. #AI #ChatGPT https://lnkd.in/e4QZqX8b
Which Countries Are Using ChatGPT the Most? [Infographic]
socialmediatoday.com
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Did you know that 61% of global search queries are conducted via mobile devices and that 50% of adults worldwide are using voice search daily? Half-way through 2024, what are some of the key search trends we are seeing? SEMRUSH shares some interesting findings for marketers to consider as they strategize for Q4 and 2025. https://lnkd.in/dgkcVD5U
Future Search Trends and the Impact of Gen AI [Infographic]
socialmediatoday.com
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GEO (Generative Experience Optimization) complements traditional SEO by optimizing content for AI-driven platforms, which prioritize contextual relevance and comprehensive responses. Integrating both strategies enhances online visibility and user engagement, crucial as AI search platforms become increasingly dominant. #SEO #GEO #DigitalMarketing #AIsearch #ContentOptimization https://lnkd.in/dcqziXr9
What is generative engine optimization (GEO)?
searchengineland.com
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In a surprising move, Google announced it will keep third-party cookies in its Chrome browser, reversing its long-standing pledge to phase them out. This decision, influenced by concerns from advertisers and regulatory scrutiny, aims to balance privacy with the needs of digital businesses. #GoogleChrome #DigitalPrivacy #DigitalMarketing https://lnkd.in/gZaxmuKD
Google scraps plan to remove cookies from Chrome
reuters.com