This article in Retail TouchPoints, authored by Sparkfly founder/CEO Catherine Tabor, contains some excellent case studies for loyalty programs that are taking the next step and featuring Loyalty 2.0 principles. Moving from fragmented, siloed experiences (a typical holdover from "Loyalty 1.0") to a more seamless approach, delivering personalized offers, and transcending a strictly transactional approach are all components of the new way to look at loyalty. https://hubs.la/Q02NqWNj0
Wildfire Systems, Inc
Information Technology & Services
Solana Beach, California 1,682 followers
Monetizing organic e-commerce everywhere
About us
Wildfire is on a mission to reward ecommerce everywhere. Wildfire Systems helps companies monetize their users with white-label cashback and coupon services. We make it easy for our partners’ users to save money and earn cashback from their favorite apps and websites. The company is based in San Diego and was founded in 2017. As a venture-backed startup leading our segment, we are currently expanding our stellar team to further fuel our explosive growth.
- Website
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http://www.wildfire-corp.com
External link for Wildfire Systems, Inc
- Industry
- Information Technology & Services
- Company size
- 11-50 employees
- Headquarters
- Solana Beach, California
- Type
- Privately Held
- Founded
- 2017
- Specialties
- Word of Mouth, Peer-to-Peer, Mobile, e-Commerce, White Label, Loyalty, Platform, and Rewards
Products
White-Label Cashback Rewards & Loyalty Platform
Customer Loyalty Software
Wildfire is the only white-label loyalty, rewards, and cashback platform that creates more value for your customers, with features that help them at each critical stage of the online shopping journey. Our patented white-label monetization platform allows enterprise partners to embed social commerce, rewards, and cashback offers into existing customer journeys. We enable companies to earn revenue from customers’ everyday purchases and social sharing while boosting customer loyalty.
Locations
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Primary
153 S. Sierra Ave #1282
Solana Beach, California 92075, US
Employees at Wildfire Systems, Inc
Updates
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Thank you Drew Glover at Fiat Ventures for calling out Wildfire as one of the leaders in the burgeoning Embedded Rewards field. As you rightly state, the new approach to loyalty is creating value in the customer experience, even outside a company's traditional owned space. We're proud to deliver a rewards platform that allows companies to launch their own rewards programs that turn into "ecosystems of engagement" (as you noted in your blog post), and add value for the consumer and to the business itself. 💡 We love to see other thinkers in the space seeing the value of the Loyalty 2.0 approach!
Fiat Ventures SPOTLIGHT: Embedded rewards are on the rise 🚀 Whether you’re a disruptor looking to innovate or a legacy player trying to stay relevant, integrating rewards into your core offering is now essential. At Fiat Ventures, we don’t invest in “short-term trends.” We see the future of fintech in every transaction, with embedded rewards as the key to unlocking that value. From companies like Bilt Rewards to Brex and Mesa to whitelable reward marketplaces like Besitos, and Wildfire Systems, Inc - we’re witnessing the re-imagination of an old ecosystem with a fresh perspective. Our takeaway: Customers expect rewards in every transaction. Embedded rewards are crucial for staying competitive in fintech. Shoutout Marcos Fernandez and helping bring my words to for this blog post and the the inspiring companies I mentioned who are leading the the future of embedded rewards. Ankur Jain, Kelley Halpin, Jason Mok, Anshul Shah, Jordan Glazier, Fiat Growth and Joe Sosa
Spotlight: Embedded Rewards
fiat.vc
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Soon after this Labor Day weekend, the annual performance marketing summit CJU from CJ is happening in Santa Barbara. From Sept. 9-12, Wildfire's SVP of Merchant Development Michelle R. Wood and Director of Merchant Development Hannah Sibersky will be at CJU to network with other affiliate pros and learn the latest in performance marketing strategies for brands. Senior Product Managers Andrew J. and Kristin Beers, along with VP of Business Development Dennis O'Reilly will also be attending to soak up some affiliate industry knowledge. 💡 Use the CJU app to book a meeting with any of them. Enjoy your long weekend! https://www.cj.com/cju
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Recent research from Harvard Business Review suggests that among loyalty program users, there are 4 distinct consumer segments that can be grouped by their attitudes towards points vs. cash. This article explores these findings' implications and strategic considerations for loyalty programs. It also notes that businesses are likely to become more adept at personalizing loyalty program rewards to be not just transactional tools, but to deliver customers the most value. In turn, cultivating deeper relationships and loyalty. In other words, Loyalty 2.0. 👏 https://hubs.ly/Q02MCxqg0
Research: Consumers Spend Loyalty Points and Cash Differently
hbr.org
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🥂 Thanks to Axios for featuring Wildfire in this rundown of the San Diego-area Inc. Magazine 2024 #Inc5000 honorees! And congrats to all of our San Diego neighbor companies for their impressive 3-year revenue growth to make this list. Onward and upward 📈 https://hubs.la/Q02MCwj30
The 10 fastest-growing companies in San Diego in 2024
axios.com
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Banking is one of the most highly regulated industries on the planet. So, working with financial institutions requires fintech platforms to not only perform exceptionally well but also to comply with rigorous regulatory standards. In this article for Forbes Technology Council, Wildfire CEO Jordan Glazier breaks down everything a fintech needs to consider, plan for, and build in order to become a bank-grade platform - from compliance and regulations to data protection to (importantly) trust. https://lnkd.in/gXRADP_k
Council Post: How Fintechs Can Create Bank-Grade Technology
social-www.forbes.com
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Thanks to Retail Today for including this article from Michelle R. Wood, Wildfire's SVP of Merchant Development, in their Holiday '24 guide. In this piece, Michelle discusses the ways retailers can compete in the age of Amazon and Temu. Even though smaller retail brands don’t necessarily have the resources to steal market share from these behemoths, they can leverage key strategies that will set them apart. Get the strategies: https://lnkd.in/gepGfUHD
Wildfire Systems - Holiday Season 2024
magazine.retail-today.com
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🌟 We’re thrilled to share an insightful article penned by our very own VP of Merchant Business Development, Michelle R. Wood , featured on Retail TouchPoints 📈✨ Take a deep dive into the challenges the retail sector is facing in 2024- with a complex economic landscape ahead, retailers are prioritizing efficiency and ROI with their marketing strategies. 💡💰 👉 Discover actionable strategies to make the most out of every marketing dollar spent. From reallocating budgets to optimizing campaigns, this article is a must-read for anyone looking to thrive in today’s retail environment. 🔗 Read the full article here: https://hubs.la/Q02MdGRV0 #RetailInsights #MarketingStrategy #EconomicTrends #RetailTouchpoints #BusinessDevelopment
How Retailers can Reallocate and Optimize Marketing Budgets in an Uncertain Economy - Retail TouchPoints
https://www.retailtouchpoints.com
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Interestingly, PYMNTS' recent report on Amazon Prime Day and Walmart+ Week illustrated that "consumers purchased more than just items on sale during these special events. In other words, regular-priced items contributed significantly to the event’s success." https://hubs.la/Q02LhKlS0
Shoppers Flocked to Amazon Prime Day and Walmart+ Week For More Than Discounts
https://www.pymnts.com
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Hard to believe that we're already in mid-August - that means the annual CJU Conference from CJ is happening in less than a month! From Sept. 9-12, Wildfire's SVP of Merchant Development Michelle R. Wood and Director of Merchant Development Hannah Sibersky will be at CJU to network with other affiliate pros and learn the latest in performance marketing strategies for brands. Use the CJU app to book a meeting - hope to see you there! https://www.cj.com/cju
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