Performance Max vs. Traditional Google Ad Campaigns: Discover how Google's latest advertising strategy outperforms traditional methods in lead generation and sales. A recent case study conducted by WebStrategies Inc. sheds light on the performance of Google's Performance Max (PMAX) campaigns compared to traditional Search and Display campaigns for two B2B clients. Let's dive into the findings and explore what they mean for your advertising strategy. https://hubs.ly/Q02NqFGs0
WebStrategies, Inc.
Advertising Services
Midlothian, Virginia 5,739 followers
A digital marketing agency focused on generating leads and sales online using SEO, SEM, and inbound marketing tactics.
About us
Based in Richmond Virginia, WebStrategies is in business to create raving fans. A marketing firm specializing in generating online leads and sales, we use metrics and web analytics data as the foundation for optimizing digital marketing programs and maximizing return on marketing investment. We are a Hubspot Diamond Solutions Partner with experience implementing successful online marketing programs for companies in the B2B and B2C spaces since 2004. Depending on the clients' business objectives and opportunities, marketing plans may include digital advertising, content marketing, lead nurturing, and search engine optimization. With an in-depth knowledge of business operations and profitability, we partner with companies to understand their sales goals and customer personas and develop a comprehensive strategy that gets measurable results.
- Website
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https://www.webstrategiesinc.com
External link for WebStrategies, Inc.
- Industry
- Advertising Services
- Company size
- 11-50 employees
- Headquarters
- Midlothian, Virginia
- Type
- Privately Held
- Founded
- 2004
- Specialties
- Google Analytics Consulting, SEO (Search Engine Optimization), PPC (Paid Search Marketing), Inbound Marketing, Hubspot Agency, Marketing Automation, Social Advertising, Credit Union Marketing, Manufacturer Marketing, Google Ads, CRO (Conversion Rate Optimization), Content Marketing, and Email Marketing
Locations
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Primary
Midlothian, Virginia 23113, US
Employees at WebStrategies, Inc.
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Neal Lappe
Author, Speaker, Sales & Marketing Coach & Strategist, Group facilitator
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Howard Deskin
Senior Director of Strategic Development at WebStrategies, Inc.
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Lauren DeLuca
Skilled Content Marketer with Expertise in SEO Optimization and Publishing Processes.
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Cyrus Vanover
Freelance Finance and Real Estate Writer | I create high-visibility content on personal finance, insurance, fintech, proptech, investing, mortgages…
Updates
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Success Story: How We Turned a Lost Deal into a $107K Win! Here's how we recently helped a client land a major equipment sale from a deal they thought was long gone: 1. Identified lost deals in HubSpot 2. Created a targeted email workflow 3. Sent educational content over several months 4. Used videos to showcase product benefits The result? A $107,000 sale after six months of nurturing! Key stats: 24% email open rate 22% click-through rate Want to learn how we can help you recover lost opportunities? Watch the full video to see our strategy in action! #SalesSuccess #MarketingAutomation #B2B #EquipmentSales
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Manufacturing Client Success: From Act-On to HubSpot Are you a manufacturing company struggling with limited email marketing capabilities? Our latest client success story might be just what you need! A leading manufacturer upgraded from Act-On to HubSpot's Marketing Hub, resulting in: • Streamlined workflows • Enhanced email campaigns • Improved lead tracking • Better integration with their existing CRM 🔍 Read the full story to where we cover: • The challenges they faced with Act-On • Their marketing wish list (and how HubSpot delivered) • The unexpected benefits they've gained • How they're planning to expand their use of HubSpot 👉 Click the link in the comments to read the full blog post. #ManufacturingMarketing #HubSpot #MarketingAutomation #B2BMarketing #DigitalTransformation
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We understand the challenges credit unions face in staying competitive in today's digital landscape. HubSpot offers a comprehensive solution to many of these challenges, but we know that securing budget approval can be daunting. Here is our bite-sized guide that will help you navigate some of the process, if you are proposing HubSpot during your strategic planning discussions. See comments below for the full blog post, to help you ultimately gain that crucial budget sign-off. #CreditUnionMarketing #CreditUnion #HubSpot #HubSpotpartner
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In the manufacturing industry, technical documents like data sheets, manuals, and specifications are treasure troves of information. However, these documents often remain underutilized in marketing efforts due to their complexity and technical nature. With the power of AI, marketers can now use these resources and transform them into engaging marketing materials. Here's how you can use AI to breathe new life into your technical documents. https://lnkd.in/ePPwWJJ3 #AI #IndustrialManufacturing #Technicalcontent #ManufacturingMarketing https://hubs.ly/Q02Kcjhv0
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Securing Budget for HubSpot: A Strategic Guide for Credit Unions https://hubs.ly/Q02K06jR0
Securing Budget for HubSpot: A Strategic Guide for Credit Unions
webstrategiesinc.com
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While we work remotely and our team may be spread across different time zones, twice a year we host our much-anticipated company retreat. From team-building activities to interesting workshops, it's a time for us to not only learn but also bond face-to-face. Fostering a close-knit community! Meet the faces behind WebStrategies in this video and get a glimpse into the personalities behind our success. #RemoteWorkLife #TeamSpirit #WebStrategiesFamily #CompanyCulture #MeetTheTeam
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WebStrategies, Inc. reposted this
Do I have a story for you! A client is on Salesforce - loves Salesforce but fell out of love with Pardot, they just could not do all the marketing things they want to do with the platform. The GUI is Kerflooey! So we implemented HubSpot's Marketing platform and integrated it with HubSpot. Now we are efficiently following up on quotes, stalled deals, and dreaming up new ways to communicate with customers, prospects and the sales team. This story will keep getting stronger as they bring their other companies on to HubSpot (but still keep Salesforce). #manufacturing, #manufacturing marketing #hubspot #salesforce
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In the manufacturing industry, one of the biggest challenges marketers face is translating complex technical information into engaging, accessible content. The knowledge gap between subject matter experts and marketing teams can lead to missed opportunities and ineffective messaging. However, with the use of AI language models, we now have powerful tools to bridge this gap. Here's how you can leverage AI to transform technical expertise into compelling marketing content. READ HERE: https://lnkd.in/eiW2irRb https://hubs.ly/Q02GKdD10
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🔧 Manufacturers: Is your Salesforce data holding you back? Discover how integrating HubSpot with Salesforce can optimize your CRM: - Automatically enrich lead data with marketing interactions - Clean up duplicate records and validate email addresses - Leverage predictive lead scoring to prioritize hot opportunities - Improve email deliverability and campaign performance By combining Salesforce's powerful CRM with HubSpot's intelligent marketing tools, you can: ✅ Enhance data quality ✅ Boost sales productivity ✅ Make more informed decisions Read our latest blog post to explore 5 ways HubSpot can elevate your Salesforce data game: https://hubs.ly/Q02FPWpM0 https://hubs.ly/Q02FPWpM0
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