Sometimes you need to eat a whole cucumber. And sometimes, it’s important to be very mindful, very demure. If you don’t know why, you weren't paying attention to last week’s latest #TikTok obsessions. With all this buzz over ‘Cucumber Boy’ and Jools LeBron, it got us thinking about the genesis of these hyper-niche, fast-moving trends and social communities, and how brands can tap in before they become mainstream and yesterday’s news. If you’re a Millennial marketer reading this, please note: #BratSummer is over. TikTok moved on to #DemureFall weeks ago, and now that “Summerween” is over, they’re talking about Halloween—in August. Subcultures were once gated. The barrier to entry was participation, or at least posing. Today, algorithms introduce us to and give us a platform to participate in more subcultures, subgenres, and trends than ever before, and they evolve at the speed of virality. From hyper-specific lifestyle aesthetic groups like “Coastal Aunties”, to fast-food guzzling “Chipotle Boys”, there’s a niche community for everyone. And, unlike subcultures of the past which required participants to adopt a full lifestyle, users can mix-and-match their subcultures and memes to build their own personality—IVL or IRL. Read on to explore the brands, platforms, influencers & creators who are seizing the moment. And as always, #StayInspired https://lnkd.in/giedXyZK
We Are BMF
Advertising Services
New York, NY 21,558 followers
A global integrated creative marketing agency, made to inspire. NYC | LA | LONDON | MIA
About us
BMF is an award-winning global integrated creative marketing agency with expertise in brand strategy, experiential, digital, influencer, talent, and lifestyle PR. We conceptualize and execute multi-channel programs that earn attention from key opinion leaders, engage with our clients' target audiences, and create unforgettable brand experiences with lasting impact. We do this for brands who seek to have a meaningful role in the current cultural conversation. At BMF, it’s more than a job to us. We are a passionate network of Cultural Engineers, constantly inspired by what we do. No day is the same, no project is alike. We're always looking for talented individuals to join our team of full-time staff and freelancers. We offer the creative energy of driving innovation through non-traditional advertising and marketing communications that are made to inspire. At BMF, you’ll be part of a dynamic team where you will have the opportunity to inspire brands to question the ordinary, and steward the extraordinary.
- Website
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https://wearebmf.com
External link for We Are BMF
- Industry
- Advertising Services
- Company size
- 51-200 employees
- Headquarters
- New York, NY
- Type
- Privately Held
- Founded
- 2003
- Specialties
- experiential, marketing, branding, digital media, influencer marketing, social media, talent booking, talent management, events, music PR, and public relations
Locations
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Primary
50 West 23rd Street
7th Floor
New York, NY 10010, US
Employees at We Are BMF
Updates
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There’s a good chance we just received your ‘Out Of Office’ auto-reply as soon as this newsletter hit your inbox. It’s official. We’ve entered the dog days of summer and – here in the Northern Hemisphere at least – August is always synonymous with ‘vacation.’ Whether you’ve left town on holiday or have just mentally checked out, our minds can be elsewhere this time of year. That’s why we’ve done the work to round up the best of what brands are doing to make the most out of the hottest travel season. We even enlisted the help of the BMF team to write some dream out-of-office messages in this week’s Pulse Check to inspire your next big adventure. So, whether you’re currently summering somewhere special, stuck in bed with Covid’s comeback, or having a Brat summer in your own backyard, we’ve put together everything you need to see, sip, and savor as we chase the fun of the summer sun. Get it while it lasts. Check in to check ‘OOO’ in our latest edition of the Pulse and as always, #stayinspired https://lnkd.in/gXje-4ti
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Every couple years, the #Olympics takes the world by storm. An icon in and of itself, the event becomes even more special when hosted in the most iconic city in the world - #Paris - who has has taken the spotlight for the first time in 100 years. Beyond the Olympics, it’s no secret that #sports in general are undergoing a renaissance, and their impact on culture is reaching a fever pitch. In this issue of #BMFThePulse, we’re examining how #brands are tapping into fandom and l’esprit du sport on a global scale and the way brands in any vertical can get in the game with #sportsmarketing. Read on and as always, stay inspired #WeareBMF #MadetoInspire #Olympics2024 #ParisOlympics #SportsMarketing https://lnkd.in/gPiRRjid
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#CLIENTNEWS Talk about elevating your summer travel plans! We had the honor of working alongside #LuxuryGroup by Marriott International - the unrivaled portfolio of eight hotel brands including The Ritz-Carlton, Ritz-Carlton Reserve, Bvlgari Hotels & Resorts, St. Regis Hotels & Resorts, EDITION, The Luxury Collection, JW Marriott, and W Hotels - to design a bespoke consumer journey and experiential touchpoints for the newly launched collaboration with urban air mobility platform, BLADE Urban Air Mobility, Inc. Between now and September 2, 2024, eligible guests at a selection of the Luxury Group properties in New York City will be treated to an exclusive package that takes luxury to new heights: complimentary roundtrip Blade airport helicopter transfers, offering seamless connections to and from John F. Kennedy International Airport and Newark Liberty International Airport*. Learn more here and as always, stay inspired! #WeareBMF #MadetoInspire #LuxuryTravel #SummerTravel https://lnkd.in/gCDPXkmM
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#HIRING Do you fancy yourself a chief #storyteller with the ability to create a verbal visualization of concepts and marketing strategies? Do you love developing insight-driven, channel-agnostic BIG ideas that pay off client briefs that drive awareness, engagement, earned attention, and sales? Are you an exceptional #writer? If the answer is YES to all the above, click below to learn more about our #CreativeStrategist role within #BMF's world-class #Strategy practice. #WeareBMF #MadetoInspire #JobOpportunity #NowHiring https://lnkd.in/gVpQBrGu
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#NEWCLIENT Say bula to our newest #ExperienceLedPR client, Tourism Fiji! We are proud to add Tourism Fiji to our growing travel and hospitality PR roster with recent appointments including The Carlyle, a Rosewood Hotel; Waldorf Astoria Monarch Beach Resort and Club; and The Ritz Carlton, San Francisco. Read more in PRWeek and media friends, feel free to DM us for more information on this incredible island destination, where happiness comes naturally. Hannah Townsend Murphy | Kathy Koyamaibole #WeareBMF #MadetoInspire #TourismFiji #TravelPR #TourismPR https://lnkd.in/gqG3TgEP
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#CLIENTNEWS With literary #travel on the rise, #BMFPRclient Loews Hotels & Co spotted an opportunity to make Summerfest by Loews Hotels a literal page turner with an exclusive celebration with TODAY’s Read with Jenna alongside the launch of “Local by Loews Hotels,” a new brand-wide, locally-minded hallmark program, and a continuation of the recently unveiled “Free Spirited by Loews Hotels.” Running through Labor Day, the summer-long immersive program is dedicated to inclusion in all forms, with signature programming available in most destinations across its extensive hotel and resort portfolio. As part of Loews Hotels & Co’s commitment to “welcoming you like family,” Summerfest by Loews Hotels is designed to bring warm weather wanderlust for guests of all ages, abilities, and lifestyles, making your summer unforgettable. Extra extra...read all about it (literally 📚) for a look at what you can expect across the Loews Hotels & Co portfolio this summer. Sarah Murov | Sarah Moran #WeareBMF #MadetoInspire #LoewsHotels #WelcomingYouLikeFamily #Summerfest2024 #SummerTravel https://lnkd.in/gdkP4RVr
Making A Splash: Loews Hotels & Co’s Annual ‘Summerfest’ Returns
https://hauteliving.com
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We Are BMF reposted this
We're #HIRING!! Our growing and dynamic agency is now looking for an #AccountDirector to lead, build and scale our growing #Digital business in #travel and #hospitality marketing. Learn more here and we can't wait to connect! ✨ https://lnkd.in/gpm-MriZ #WeareBMF #MadetoInspire #CareerOpportunity #JobOpportunity #Travel #Tourism #Hospitality
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#AWARDWIN The editors of Event Marketer have spoke. And for the EIGHTH 👏 CONSECUTIVE 👏 YEAR 👏, BMF tops the prestigious #ItList, recognizing the Top 100 Event agencies serving the experiential industry. As we celebrate BMF's 20th anniversary in 2024, we are once again honored to sit alongside such incredible agencies and to work with our roster of #firstclass client partners delivering #MadetoInspire work. https://lnkd.in/gzhCSz-p #WeareBMF #MadetoInspire #AwardWinning #EventMarketer #ITList
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We're #HIRING!! Our growing and dynamic agency is now looking for an #AccountDirector to lead, build and scale our growing #Digital business in #travel and #hospitality marketing. Learn more here and we can't wait to connect! ✨ https://lnkd.in/gpm-MriZ #WeareBMF #MadetoInspire #CareerOpportunity #JobOpportunity #Travel #Tourism #Hospitality
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