This time last week, I had the incredible opportunity to speak and reconnect with the creative community at the Seattle Interactive Conference 2024. It's been 4.5 years since I’ve been on stage waving my hands with a powerpoint slide behind me. I have to say, it was incredible to be back among passionate, innovative minds that are shaping our industry every single day.
During my session, “Both Yes & No” we dove deep into how creativity thrives at the crossroads of transformation. In a time where our creative field is being questioned (or at the very least intently observed), I believe there’s never been a better moment to be wired differently. An opportunity to focus on not predicting the future, but to influence it in a meaningful way.
Embracing ambiguity isn’t just necessary; it’s what leads to truly innovative ideas, blending the traditional, the technological, and the deeply emotive in unassuming ways. It’s about exploring the yes and the no, and finding where they intersect.
To put it another way, we ask not to be put in a box. Well, here ya go! We are in the beginning of the next era of creativity. We are pioneers (once again).
A huge thank you to everyone who supported me along the way—whether it was a high-five, a word of encouragement, or just being there in the audience, it all meant the world to me. To the ones who laughed at my jokes on cue, thank you.
I’d like to give a special shout-out to Brian Rauschenbach, one of the co-founders, for inviting me to speak, chatting through the topic over ramen, carving out time for a pre-read and for creating an event where all the misfits can feel a sense of belonging and camaraderie.
And to these fine folks who helped shape my presentation and thinking over the past few months, you're the BEST: Griffin Farnes, Daniel Blank, Andrew Gall, Chris Garces, Cassie Avery, Mary Rose dela Rosa-Dollente