WARC

Join us for IAA TALKS on Creativity, the first event from IAA Singapore! Hosted at Meta Singapore on 25th February, hear from industry leaders including Farrokh Madon, Valerie Madon, Subodh Deshpande, & Tuomas Peltoniemi. Shed light on how the best creative thinking from the past and present can help navigate the future. Get your tickets 👉 https://loom.ly/L2_71mM Wendy Walker, Ed Pank, Scott Munday, Catherine Flynn, Tuomas Peltoniemi, Farrokh Madon, Shilpa Sinha, SzeKi Sim, Rowena Bhagchandani, Sisca Margaretta Elliott, Tawana Murphy Burnett, Ken M., Paul Hutt #WARC #BoldMindsBoldMoves

Brand and performance advertising are becoming more and more siloed. Reducing their consumer impact and financial payback. That's not ideal. What is ideal, however, is Most Contagious NYC on the 30th of January, where Ann Marie Kerwin will present findings from The Multiplier Effect. Learn precisely how an integrated approach yields stronger returns and offers actionable tips on how to do so in practice 🎉 Book your tickets here 👉 https://lnkd.in/eQJzzSS6 The Multiplier Effect is a study published with Analytic Partners, BERA.ai, Prophet and System1, launching on 28th Jan. To get it *24 hours earlier*, pre-register your interest here 👉 https://lnkd.in/gGgZYrce

Ready to create content that connects? Our webinar on 28th January will explore the critical role of relevance for marketers today and help you achieve relevance for yourself. Join us, unpack WARC and TikTok’s latest research, and translate on-trend behaviors into culture-shaping creative and transformative business impact. Speakers: Alejandro Garcia, Global Research & Insights Partner at TikTok Dr. Marcus Collins, Best-Selling Author of For The Culture and Marketing Professor at The University of Michigan Alexis Wolf, Head of Advisory, North America, WARC Save your seat 👉 https://lnkd.in/e3tGJaAB #BoldMindsBoldMoves #MediaEffectiveness

Pre-register to get access to The Multiplier Effect report 24 hours early. Our report proves that stronger brand equity acts as a ✖️multiplier✖️ to performance advertising. Leading to extra impact and greater efficiency. In other words, they go together like peanut butter and jelly 🥜🍓 Trying to balance brand and performance? Get the expert approach with case studies and actionable guidance. Created with the brain power of Analytic Partners, BERA, Prophet, System1 and WARC. Pre-register 👉 https://lnkd.in/gGgZYrce

Know what YYDS means? You would if you'd been using Red Note. For more information on the app, its features, and how it's changing marketing, WARC #China Editor Jenny Chan gave us the low down from Shanghai. Thank you, Jenny 💙 Oh, and YYDS is Chinese internet slang acronym for "永远的神 (yǒng yuǎn de shén)," which translates to "Forever God" or "Eternal Legend" in English. The closest English equivalent would be: "GOAT" (Greatest of All Time) 🐐 #BoldMindsBoldMoves

Speed versus effectiveness: Do the principles of effective marketing apply in a dynamic region like Asia? We get a lot of questions like this at WARC. This is why we are launching the first-ever Asia-led marketing effectiveness study to get some hard proof about what it takes to do marketing in a dynamic, diverse and fragmented region like ours. The study is launching in April. Register your interest here to get a copy of the report and be invited to our launch event: https://lnkd.in/gnQczvch This is also a key focus of our APAC WARC editorial agenda this year. Read more here (https://lnkd.in/gCyj2Xwh) and get in touch if you want a copy of the agenda. Ed Pank Brandon Lim Cara Zhou Rob Brittain Ashik Ashokan Jenny Chan Biprorshee Das Amy Sim Johnathan T. Rachel Lim Rachel Seah Ping W Shona Peh

Turning Relevance into Results: Unlocking business impact through personal and cultural relevance Join us on 28th January at 10 am EST with: 🔹 Dr. Marcus Collins, Best-Selling Author of For The Culture and Marketing Professor at The University of Michigan 🔹 Alejandro Garcia, Global Research & Insights Partner at TikTok 🔹 Alexis Wolf, Head of Advisory, Americas at #WARC This bold group will discuss the strategies for creating content and ads that are culturally and personally relevant to consumers and their communities. Register here 👉 https://lnkd.in/eSRVhEGW See you there 💙

In need of a little optimism? In today’s #WARC podcast, Lena Roland chats with Chris Baker, founder of Serious Tissues, to explore a powerful idea: brands changing the world by changing how and where people spend their money. It’s fair to say there’s a lot going on right now, but this is a reminder that our choices, as consumers and marketers, can drive meaningful impact. Take a listen. Links in the comments 👇 #BoldMindsBoldMoves

How much attention can your ad really grab? Not all platforms are created equal when it comes to attention. A study by Twitter, Inc., agency OMD Worldwide, and audience measurement company Amplified Intelligence explored similarities and differences in user attention across four social platforms: Twitter, Facebook, Instagram and TikTok. It showed that every social platform has a unique “attention elasticity” – the range of active and passive attention it can deliver. 🔹 Here’s the takeaway: Great creative alone isn’t enough. To make your ads genuinely effective, you need to design with platform-specific attention spans in mind. #BoldMindsBoldMoves

The feedback from the first cohort of Mastering Modern Media with Karen Nelson-Field PhD of Amplified Intelligence has been phenomenal. We're hearing from students about how the course is making an impact in real-world applications (check out the reviews in our carousel). From effective media campaigns to agency professionals delivering for their clients, seeing the course in action is exciting. 🔥 Ready to level up? Register your interest for our second cohort launching on January 27th. Let's make 2025 the year of growth and results. 📅 Don't wait. Secure your spot now - https://lnkd.in/eyEyQxe6