Wana Brands reposted this
Congratulations to Joe Hodas and the whole Wana Brands team on the launch of Wanderous. It is a beautiful site with amazing products from all our partner brands. But I must say a word about Wana's new beverages. A little piece of trivia about me is that I LOVE lemonade. But alas, I am the Goldilocks of lemonade. I find some too sweet, some too tart, some just mid. Some might even say I am a picky PITA. I prefer to say that I have a discriminating palate. So, I was prepared for a long process of getting Wana's lemonade formulations just right when we embarked on this journey. To my delight, even the first go-round was excellent, and with some minor tweaks, both the lemonade and strawberry lemonade are now lemonade perfection. And, I'm not just talking hemp beverages, I'm talking ALL lemonade. Seriously. And, I will also share that I'm not normally an ice tea person but the Raspberry tea is also delicious. And the effects are spot on. Please try them and enjoy!
It has been quite the week here at Wana Brands. After months of planning, building and executing, this week we unveiled a first-of-its-kind hemp marketplace at shopwanderous.com. where you can buy not only Wana's new naturally derived Hemp D9 products, but also our partners' products from Happi @DrinkCann MXXN Charlotte's Web and Martha Stewart CBD Gummies. It has been amazing to watch the team that has been working on this, come together so quickly and forge a path forward into the unknown...and absolutely kill it. In addition to the Marketplace we also developed Wana's first line of functional beverages (which are delicious IMO). Not sure where to start with the thank yous. Stephanie Daley, Myka Cygielman, Rachel Zimbelman, Cindy Gonzales, Caitlin Murphy, Abby Fernandez, Lauren Knox, Josh jarko, and Caleb Blair...thank you for your leadership and stewardship in making this a reality (note...the fact that that this team is 80% women might have something to do with it). And thank you to the entire Wana Brands team for the support provided. Thank you also to Sterling-Rice Group for the brand work and Vermilion for the amazing site and clean launch. The opportunity we saw in launching this marketplace was to provide education and a trusted source for hemp products in a space that has rapidly become fractured and over crowded with brands that dont necessarily understand the plant and dont have customers' journey's (or even health) in mind. We felt we could provide a place to bring vetted, trusted brands and products together in order to help people find the right products to enhance their lives. I know that hemp has been/still is controversial. And as usual, we werent the first to get into it (by a long shot!) but hopefully we spent the time and did the due diligence to add our own unique value to the space--just like we did with our fast acting and sleep products. Our intent is not now, nor will it be, to compete with our regulated channel partners. Rather, we hope this helps to further destigmatize and put the Wana brand, and those of our partners, in the hands of those who don't currently have legal access and/or who dont feel comfortable visiting a dispensary. Still very early days for us, so please do check it out if you can and let me/us know what you think. I'm very excited for this new phase of Wana's growth and I'm equally stoked to get our products into more hands of people who can benefit from our unique formulations.