WagWay Group

🎉 Happy Labor Day from WagWay! 🎉 🏢 This Labor Day is extra special as we celebrate our first one with our new corporate office in Linthicum, MD! We’re grateful for our amazing team who work tirelessly to bring top-notch enrichment, care and wellness experiences to our pets and their devoted families. Whether you’re relaxing with your furry friend or spending time with loved ones, we hope you have a pawsome day! 🐾❤️ #LaborDay #WagWay #PetCare #TeamWagWay #FurryFriends #NewBeginnings #Teamwork #Office

Planning pet family Labor Day quality time? Here's expert tips from Dogster on how to keep your pets safe during events, gatherings or outings over the long weekend ahead. #LaborDay #dog #pets #holiday #family #safety #tips #health #petcare

Protecting your pet’s health doesn’t have to break the bank! 🐾 U.S. News & World Report's guide on pet insurance is here to help you navigate the ins and outs of insuring your furry friend. With veterinary costs on the rise, now’s the perfect time to consider if pet insurance is right for you.   Here’s what you’ll find in the guide: ✨ Comprehensive Overview: Learn how pet insurance works, what it covers, and what it doesn’t.  📈 Rising Costs of Pet Insurance: Discover how the average cost of insuring both dogs and cats has increased in recent years.  📊 Cost Comparison by Age: See how premiums vary as your pet ages, with sample rates for both dogs and cats.  🚑 Unexpected Treatment Costs: Understand the financial protection pet insurance can offer during emergencies, with potential savings on surgeries, hospital stays, and more.  🔍 Coverage Details: Find out what’s typically included in pet insurance plans, from accidents and injuries to breed-specific conditions.  🦷 Wellness Plans: Explore supplemental wellness plans that cover routine care like checkups, vaccinations, and dental cleanings.  🛠 Cost Comparison Tool: Utilize a free tool to compare pet insurance policies and find the best fit for your budget. Get the guide for everything you need to make informed decisions about pet insurance: https://bit.ly/4e3WyOt   And then check out our infographic for a quick view of common vet visit costs without insurance! 🐕🐈💖    #PetCare #PetInsurance #PetWellness #Veterinary #HealthyPets #PetOwners #PetLove #PetCare #Health #HealthInsurance #Wellness

🍻Happy National Dog Day!🐶 🐕We're celebrating with this clip from our PUPS Pet Club team's first hosted event in Williamsburg in NYC. Such a puptastic experience with current members and new friends enjoying social time with PUPS' healthy dog beer (cheers!), paw+tarot readings by Wizard of Paws (PUPS CEO) Daniel Rubenstein, pet caricature portraits and more at Brooklyn's BK Backyard Bar. 🐾 And, oh, the treats and swag from generous partners - Veterinary Emergency Group, Williamsburg Veterinary Clinic, Toby World Pet Portraits, Muddy Paws Rescue, and Korean K9 Rescue. Best of all, four of the adoptable dogs found homes right there - and the fifth got an application. 🐩 Just in time for this annual dog lovers' holiday. 🎉 #NationalDogDay #dog #doglovers #petparents #festival #event #community #social #celebration #festival #holiday #Brooklyn #animalrescue #veterinary

🐾 Sneak Peek Today: Help Your Dog Live Longer & Healthier🐾   Pet parents: Join us on Facebook LIVE at 12 PM EST | 9 AM PST TODAY (August 22) here: https://lnkd.in/ep2GTF5D You'll get an exclusive preview of the "Know Better, Do Better: Expert Sessions on Canine Longevity" panel event in Chicago next month! This virtual Q&A led by Dr. Ruth Roberts will include our industry leaders, Daniel Rubenstein, CEO of PUPS Pet Club, and Lisa Morrell, CMO of WagWay Group. Here’s what you can expect: 🌿 Mental Enrichment Tips: Discover ways to help your pet be happy and fulfilled through mindful play and engagement. 🍗 Whole Health Insights: Explore natural wellness techniques that can help your dog thrive over a long, healthy lifetime. 🎟 Exclusive Event Preview: Get a first look into our in-person event on September 8th in Chicago - sign up now at https://lnkd.in/gDxt3Zpp   🐶 Don't miss this preview of actionable tips that could change your pet’s quality of life.   #Dogs #DogHealth #CanineLongevity #WagWay #PUPSPetClub #KnowBetterDoBetter #PetCare #PetParent #PetHealth

🐾 Dog Lovers, Enter to Shine! It’s a pawsome photo contest! 📸 Show off your dog's best pose by end of day on August 21st for a chance to be featured on DOGTV on National Dog Day, August 26th! Don’t miss out—your pup could be the star! 🌟 Submit your photo here ➡ https://lnkd.in/gMPT94wG #DOGTV #NationalDogDay #PhotoContest #PetParent #Influencer

At SuperZoo 2024, Nielsen showed up chock full of insights into the latest industry trends for pet business operators. Aptly titled "The Full View of the Pet Industry," its presentation focused on emerging dynamics in omnichannel customer shopping and spending. Kudos to NielsenIQ executives Andrea Binder, Vice President, North America Retail; Samuel Smith, Associate Client Director; and Katie Pasquarella, Vice President of Retail Design – BASES. Binder began with some good news: Pet category spending is up 4% year over year, driven primarily by high-income pet parents who continue to splurge despite inflation. And spend has increased across all customer age groups. Next came intel on the rise of the omnichannel pet parent and market implications. About 80% of pet care revenue now comes from online+offline shopper behavior. But, online sales are exclusively driving this growth. “We’re seeing a true hybrid evolving in the marketplace, splitting the sales between online and in-store,” Smith said. “Online is becoming an unignorable part of the marketplace across generations.” Key highlights from Nielsen's proprietary research included: 💻 🏪 Households are shifting toward a hybrid approach where online shopping complements, rather than replaces, brick-and-mortar store activity. Pet care purchases are split 60% online and 40% in-store. 🛍🛒 The best marketing opportunity for pet stores lies in promoting online shopping for convenience while using price discounts and promotions to drive in-store sales. 👨 👩 Millennials and older Gen Z customers have made the shift to buying more online than in-store. Surprisingly, the youngest cohort of Gen Z customers (ages 18-24) is more split in their purchasing, even though they spend most of their time online. So it’s crucial for pet brands to reach this group early through digital advertising to build long-term relationships. This session provided exclusive insights from Nielsen’s rich data, analytics, and market measurement capabilities. Nielsen IQ offers a comprehensive view of the pet channel, tracking total store sales, both online and in-store, as well as providing attribution models. DM us if you’re interested in the full report from the SuperZoo presentation—Nielsen was generous enough to provide it. #superzoo #superzoo2024 #petindustry #petparent #petcare #pets #online #digital #omnichannel #ecommerce #store #consumerbehavior #retail #sales #measurement #analytics #insights #marketresearch #research #datadriven

Check out this quick recap of our trip to Superzoo these past few days with WagWay CMO Lisa Morrell ! 🎉 We immersed ourselves in insightful talks, attended networking events where we connected with like-minded folks, and were inspired by some amazing brands. We also discovered new partnerships and strengthened existing ones, and we can't wait to see them grow! Be on the lookout for one on one interviews that PUPS CEO Daniel Rubenstein did at the zoo!🌟 #Superzoo #Networking #PetIndustry #PetCareInsights #PetTrends #PetInnovation #PetTrends #PetBrands #PetIndustry #PetBrands #PetNetworkingEvent #PetExpo #SuperZoo2024 #PUPSPetClub #PUPSPack #FeelTheWag

Mental enrichment is top of mind this week at SuperZoo, the pet industry megaconference. It's playing a starring role with new products and educational sessions about enhancing pets' quality of life through mental stimulation and intelligent play. The Emerging Brands stage hosted the panel “Play Well: Animal Enrichment Developing as a Category," led by Annie Valuska, PhD, Principal Scientist of Behavior at Nestlé Purina. She opened with a scientific definition of animal mental enrichment: “Modifications that act to enhance the level of physical and social stimulation provided by the captive environment.” That doesn’t cut it for today’s innovators in this space. Time for an elevated definition. Emerging enrichment brands are all about “enhancing pets’ lives with innovative, engaging products that make #PlayWell a reality,” according to Meghan Wolfgram, Founder and CEO of SwiftPaws, a lure course electronic chasing kit (as seen on Shark Tank). “Enrichment is anything that helps you and your pet play well together.” Leo Trottier, Founder and CEO of FluentPet (as seen on Netflix), which helps pets communicate through recordable buttons and sound boards, agreed. Calling the category "intelligent pet," he cited the mission of “what so many of us are doing, how do we elevate the relationship to the dogs, cats, animals we share our lives with?” Top tips from the panel: 🐾 Be a behaviorist, a keen observer to understand your pets' needs. 🐾 Recognize that the types and level of mental engagement change with pets’ ages and stages - and adjusting accordingly. 🐾Offer experiences that align with natural behaviors, whether sniffing, chewing, licking, chasing or socializing. The trend was visible at SuperZoo: The showroom floor and New Products showcase featured bright ideas across three areas (see the pictures): 💡Tech: Electronic-enabled gadgets such as Wolfgram’s SwiftPaws and Trottier’s FluentPet. 💡Toys: Human-style stimulation products such as Brightkins’ puzzles and Thinker Playmats activity systems. 💡Wellness: Health-promoting products such as the award-winning Woof toys covering brushing dogs' teeth to creatively delivering treats and Guru products challenging dogs’ minds and activating their natural instincts. The experts noted that enrichment goes beyond the basics of physical health and nutrition, as a “third dimension” of pet wellness. It doesn’t just have to be a high-tech product. It can be as simple as a “sniffari,” letting your dog’s exploration of smells guide your walks. Or spending quality time with your pet every day exploring how you interact. No single thing will fulfill a pet’s enrichment needs: “You should have more than one tool in your toolbox,” Wolfgram said. “I want to ensure that I am providing my pets with all the layers that they need to really have the most full experience in life.” #superzoo #superzoo2024 #pets #retail #animalenrichment #mentalenrichment #petcare #innovation #trend #product

On the set of the Pets Add Life podcast LIVE recording at SuperZoo in Vegas! Spoiler alert: Believe I just heard “Can a tabby cat pull off a heist?” from host Chris Bonifati, CEM, here with Kristen Levine. Can’t wait for the episode to air. Thanks to DOGTV for this sweet suite experience at the Mandalay Bay Resort and Casino. #superzoo #superzoo2024 #podcast #pets #influencer #lasvegas